Photo credit: Rosaura Ochoa (Flickr: Rosaura Ochoa),

Last week, in the first part of this post, we began talking about launching a successful Twitter campaign that will not only engage users of the site but will bring them in as followers of your business’ Twitter page. We looked at a great example of what a Twitter campaign like that can look like. Now we are going to take it a step further and discuss integrating a hashtag to work for your campaign. It is also important to cover what you should do to keep those followers and to convert them into customers.

  • Coin Your Hashtag:

This may not apply to every type of Twitter campaign; however, it is a great way to get many people involved and can spread the word about you like wildfire. If people see a hashtag being used by many of their friends, they will want to know what it is all about. When you tweet about your campaign, you can integrate a signature hashtag by explaining that the first certain number of people to use it in a tweet will get some sort of promotion, or that you will provide a fun, and low-cost-for-you, service to people who use that hashtag with a related tweet. Orange, a telecommunications company for example, promised to make dramatic, summer blockbuster-like voiceovers for every follower who incorporated #thissummer into a tweet about their summer plans. The company used the tweet as the content of each voiceover which followers could hear if they travelled to the company’s blog. This service did not cost the company an arm and a leg, was something that would pique people’s curiosity, and had fantastic hashtag incorporation.

  • Link Back to You:

Remember that a Twitter campaign is not completely about the users. Ultimately, this is about bringing in business for you, so do not forget to eventually bring focus back to your company and how it can benefit your followers. A Twitter campaign should showcase just a part of what your company can do for them, and make sure you are linking back to your other business sites on the web, so your followers can easily access more information about your services.

  • Follow Up:

Once you have new followers thanks to your Twitter campaign, remember to keep them! Know what to do next. This sort of plays into the “Link Back to You” tip, but goes a step further. You should continue to engage your followers by replying to them when they reach out, posting regular updates, and ultimately, you should keep them involved with your businesses services. You can have all the followers in the world, but at the end of the day, if you don’t have a business plan for turning these followers into customers, you have not used a Twitter campaign efficiently. That’s like making a business pitch without giving the potential consumer the information they need to get involved with your company. Twitter is the springboard for great business, but it will not sell your service for you.

Don’t have the time to keep up with all that Twitter updating? Good news! Three Girls Media can help your company create and launch an engaging Twitter campaign to build up your followers and bring in business. Contact us today to get started.

Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation and can discuss your specific brand marketing needs. Email to make your appointment today!

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