As a small business owner, you know the importance of Facebook to your business and its visibility. While you might have your company’s page set up and ready to go, here are some tips to really get your small business marketing on Facebook to off to a great start.
Know How to Craft the Perfect Message –
The most important piece of advice is to be able to engage your audience. Make sure you truly know your target audience and what your business is trying to convey to them. Stay away from boring topics and predictability. Create messages that your audience would find helpful and interesting. Without fans liking and sharing your page and content, your growth rate can be slow. Here are 5 mistakes you should steer clear from.
Take Advantage of Facebook Tools –
You can do more than just post updates to your page, such as investing in paid advertisements on Facebook. Though it’s not a necessity to spend the extra money, a small budget can still increase your chances to reach new fans. Another tool is the Facebook marketing page. It offers ideas, resources and research to help “educate and inspire marketers on how to make their business successful using Facebook.”
Be as Social as Possible –
It might sound a little redundant being that you are on a social networking site, but don’t underestimate the power of networking when it comes to marketing. Be part of groups and like other pages that are related to your industry. Comment on posts and start discussions to provide your page with more visibility. Here at Three Girls Media, we not only participate in other pages and provide our crowd with useful posts, but we also feature a client of the week. This is a great way to keep your fans engaged and makes your clients feel extra special…as they are!
For a small business, marketing on social networks like Facebook goes beyond simply having a page. It takes time and effort to successfully get your business’ page visible and share content that your crowd would find useful. If you have any questions regarding how to use Facebook for your business, give us a call! Here at Three Girls Media we specialize in marketing on social media sites.
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email [email protected] to make your appointment today.
Image Credit – Sean MacEntee