Is your WordPress a mess?
As you talk to other business owners about creating a website, blog or both, someone will probably recommend you take a look at WordPress. What is it? WordPress is a free and open source blogging tool and content management system that allows user customization and has endless opportunities for business growth. Building a strong following online is essential and the WordPress platform allows business owners and leaders to do just that at minimal costs with maximum efficiency.
Starting a WordPress page or website is sometimes daunting in nature. For that reason, there are a few tips and tricks for creating and maintaining a quality and effectively utilized WordPress site. We have compiled a short list of Do’s & Don’ts that will help ensure that your experiences with WordPress are nothing but positive. They are:
Do:
- Do encourage feedback: When your site is up and running, be open for client and reader comments. Encourage feedback from your users and be willing to adapt the site according to that feedback. It is important to be aware of any concerns your audiences may have in order to move forward and continue being efficient in your online marketing and communications efforts.
- Do research your market: WordPress will give you a platform for reaching your desired demographics, but it is your job as a business leader to do responsible research to discover who should be included in those demographics. Be sure to know who you are hoping to reach with your product or service and go from there. This will help when creating content and planning future outreach via WordPress.
- Do be proactive and cohesive: When creating your WordPress site, be aware of the brand that your business is hoping to portray to clients and create a theme for the site that is cohesive to that image. Welcome feedback from your team and create something that is an extension of your product and service that will draw in the demographic that you desire to serve.
Don’t:
- Don’t do it alone: Creating and maintaining a WordPress site is a job that should be done by a team of individuals that understand the goals and objectives of having the page. Don’t insist on doing everything yourself; an extra pair of eyes can eliminate simple mistakes, give valuable feedback and improve the quality of your content. WordPress experts like Fitting Sites can help you design a custom and highly professional website or blog.
- Don’t focus solely on your product alone: Your site should have an aspect that does not focus only on your product, services or offerings but rather your industry and topics associated with it. Having resources on your site will encourage a higher volume of visits and will improve your chances of having material shared on various social media networks.
- Don’t forget about the site: The set it and forget it mindset should be checked at the door. Having a site that will improve your online popularity is not something that will do itself. Be mindful of your projects, read all comments and feedback and make it a priority to update your content at least one time a week.
Here at Three Girls Media and Marketing, we work closely with the WordPress platform on a daily basis. If you or anyone you know is looking to grow their business online then we encourage you to contact us today. We can’t wait to spread the good news about you!
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Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.Call 408-871-0377 or Contact us today to arrange yours!
Photo Credit: Andrew Abogado