How will you spruce up your holiday social media?
The holiday season has officially arrived. Red cups are flooding coffee shops and twinkle lights are adorning the homes of our neighbors earlier than ever! With the holiday theme creeping into every aspect of our lives, it is especially important to incorporate the same theme into our business and social media routines. In this blog post, we uncover three simple ways for any social media or content marketer to customize a Facebook page for the holiday season.
They are:
1. Customize holiday friendly photos: Facebook gives ample opportunity for customization of photos. Start with your cover photo, find a holiday themed graphic or consider creating a custom photo using editing software you may be familiar with. Secondly, customize your Facebook profile picture. It is common for businesses to keep their logo as their profile picture all year round, but the holiday season is the perfect time to spruce up the logo, try adding a candy cane or twinkle light graphic to your logo for some simple holiday cheer. This concept also applies to the various thumbnails that are associated with your Facebook apps.
2. Promote special holiday promotions or events: Retail companies should have this down to an art, especially when it comes to Black Friday, Small Business Saturday, Cyber Monday or other specialized shopping deals. If you are not a retail location or don’t offer a specific product, consider running a special on your general services or conduct a specialized holiday themed event such as a toy, coat or food drive. This will bring community support and attention to your social media page throughout the holidays.
3. Create holiday themed Facebook ads: The holiday season is one of the most decorated (literally) seasons of the year; everything follows a certain color scheme and is used to induce some form of emotional response. With this is mind, consider creating Facebook ads that will run throughout the months of November/December with a subtle holiday theme.
The holidays are an exciting time and you may ask, “Why does social media matter?” Did you know that the holidays are one of the highest social media interactive seasons of the year? It is important to be remembered throughout the holidays and to keep your fans and followers engaged throughout the season. If you are looking for high quality social media marketing this season, we urge you to contact us, today! We can’t wait to share some holiday cheer with you!
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Photo Credit: Joe Buckingham