Target Audience: Business Blogging & Its Benefits – Part 2

Target Audience: Business Blogging & Its Benefits – Part 2
As a small business owner, if you don’t have a business blog on your website you’re missing out on a huge content marketing opportunity.

As a small business owner, if you don’t have a business blog on your website you’re missing out on a huge content marketing opportunity.

A blog can dramatically help your business attract new customers. Last time we discussed, what a business blog is and what the difference is between regular blogging and business blogging. This time we will be discussing why every business should have a blog.

Why have a business blog?

You may have killer website with a great product or service, but if you don’t have people visiting it, your site is basically worthless. To make sure your website is a valuable asset, you need to reach your target audience that’s online, not just people that are typing in your URL.

Every time you upload a new blog post to your website, you have new content, which makes it more likely that search engines will continue to find you and that you will be reaching your target audience. For example, when someone asks Google something related to your product or service and you have a blog post up about it, there’s a good likelihood that, if written with SEO in mind, one of those blog posts will show up on the search engine.

So what’s the ultimate end game of having a business blog?

  • Boosting your visibility
  • Positioning yourself or your business as the go-to expert in your field
  • Gives you access to an audience on a national platform
  • Establishes credibility
  • Amplifies awareness and recognition of your brand
  • Increases traffic to your website and social media profiles
  • Creates SEO benefits every time you publish a piece of new content online

Finally, don’t underestimate the power of business blogging. Consumers are becoming more and more Internet savvy. If your business isn’t blogging and building a social media presence, your potential customers will be wondering why they don’t see you on the web and may go with your competitor instead.

And if you’re not sure where to start, don’t panic! Contact us at Three Girls Media, we can help you through the entire process.

Special Offer: Complimentary Consultation

Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.

Call 408-218-2391 or Contact us today to arrange yours!

Photo Credit: Maria Reyes-McDavis

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