How do you use brand journalism for your business?
Let’s face it: creating and maintaining a digital footprint is hard work. Between multiple social media sites, newsletters and blogs, it can difficult to discern what will bring the highest return on investment for your small business. Brand journalism is one of few advertising techniques that supports companies communicating directly with their audiences. Feeling ready for the challenge? Read on to learn great ways to use brand journalism to communicate with customers and promote products.
Advertising Techniques: 4 Tips & Tricks
1. Instagram: The popular photo sharing app is highly sought after by top companies seeking to share their newest products. Using Instagram provides a visual aid to accompany the story told and allows for follow up and sharing by other users.
2. Twitter: Social media sites are a great platform for fresh advertising techniques, including the popular micro-blog Twitter. Ensuring your digital footprint remains strong means consistently updating new content, and Twitter provides a way for companies to have near constant engagement with their audience.
3. Stories: Since journalism is rooted in storytelling and information sharing, it is important to create content that is shareable by telling a story that engages users. Consider using an emotional appeal to build empathy with your audience. The most engaged audiences feel connected to organizations that present a personalized image that relates to their own professional or personal lives.
4. Blogs: Storytelling can be difficult in a world of micro-blogs, however the old fashioned blog continues to go strong! Although advertising techniques have trends that come and go, the blog is a classic form of communication due to the short content (300-600 words), photos and sharing capabilities compared to newer social media sites.
Keep in mind that managing your digital footprint involves much more than maintaining a website or social media sites. Being strategic and intentional with communication efforts using methods like brand journalism will allow your organization to reach a larger audience while still sharing the organization’s mission, products and services. How does your organization or business use brand journalism to share news or promote products? Let us know in the comments!
Photo Credit:Death to Stock Photo
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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