Public relations + royalty = loyalty!
“We’ll never be royals,” crooned pop-singer Lorde in her smash hit “Royals” that debuted in 2013. While the song was an international hit, there might have been a chance that Lorde got wrong, and maybe we can all be royals with a little bit of luck and great public relations guiding our professional image. Creating a brand that is elegant and sleek is as important as promoting it in the same manner. Are you seeking to develop a brand that is reminiscent of luxury and royalty? Check out these tips on how to be a public relations princess (or prince!)
Public Relations: 4 Tips for Royal Success
1. Be Royal: Before you call yourself royalty, you must first decide for yourself that you are, in fact, a royal. This means developing logos, social media and blogs that are written from a royal prospective and that follow the professional image being presented through public relations efforts. Consider the diction, colors, shapes and layout of digital media when creating messages so that they remain consistent and effective for your small business to reach your target audience.
2. Be Loyal: While royals might have a reputation for turning their noses to commoners, the most successful royals such as the late Princess Diana used their ability to be personable as a means to develop successful careers as public figures. Being loyal to your brand and target audience is just as important; straying from the professional image you present can confuse stakeholders, clients and your target audience if communications don’t remain loyal to brand expectations.
3. Be Genuine: Being yourself is important in order to be truly personable to your target audience members. Some of the most prominent public figures are successful because of their ability to be genuine and refreshing to the public at large. By remaining true to your professional image your small business can royally succeed by staying humble, normal and genuine.
4. Be Authentic: Being original is a difficult public relations task, but it is vital when developing a royal image. Your target audience will appreciate authenticity and originality from your small business as it provides platform for them to relate to your products and services on a deeper level. Using emotional appeal is a way to demonstrate loyalty to your brand as well as your customers.
Developing a professional image that exudes a royal vibe can be done for nearly anyone or any business. Keep in mind that the brand is not limited to logos or external communications, but a comprehensive culture that is applicable across diverse aspects related to branding. Do you have questions about your small business brand image or reputation? Contact Three Girls Media for public relations services today!
Photo Credit: Instagram
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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