Enhance your PR campaign with military traditions!
The military might not be the first thing that crosses your mind while thinking about public relations, however there could be wisdom from men (and women) in uniform that can be applied to maximize the return on investment from a public relations campaign, Managing public relations involves monitoring large amounts of data and information, in addition to keeping basic practices such as timeliness and cleanliness. Read on to learn 4 tips from the military to apply to your next public relations campaign!
Public Relations & Military – 4 Tips to Maximize ROI
1. Don’t Be Tardy: Timeliness is vital to producing maximum return on investment in a public relations campaign, just as being on time is important to military functions and practices. Social media and blogs should be posted at ideal times to reach the maximum amount of audience members during peak usage times.
2. Keep It Clean: While your public relations efforts might not be inspected by a high-ranking military officer, your audience might notice messiness in minor grammar, spelling or punctuation errors that are easily avoidable. Clean up content before it is published by having it proofread by multiple people for maximum error checking capabilities.
3. Data Duty: While a public relations campaign has several components, collecting and analyzing data is essential to measuring success during and after the campaign. While data collection might seem tedious, this information will provide key performance indicators and return on investment resulting from public relations tactics.
4. Unite in Uniform: Creating content optimized for search engines will ensure information can be found with keywords, however the appearance of logos and branding should remain consistent. In order to increase the return on investment each year with public relations efforts, branding should be like uniforms in the military: clean, continuous and recognizable.
Developing and implementing an effective public relations campaign for your small business or organization can be done easily with inspiration from military traditions. How do you ensure that all aspects of public relations efforts are properly maintained and managed to increase your return on investment? Check out the Three Girls Media blog for weekly updates on the latest news in public relations, marketing and more!
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