Is your small business on Facebook? Now before you say “of course it is” think about
Use Facebook to help your business.
how developed your profile is. Simply having a page that says your business name and maybe your official hours does not cut it. Consumers are using Facebook for more than catching up with their friends and family these days. A developed page can greatly increase audience activity, awareness and sales.
3 Reasons to be Active on Facebook
- Shoppers Study Before They Go
A recent study by G/O Digital found that shoppers like to study the Facebook pages of businesses before they go out. Finding out information of the business they are looking into is essential to their purchasing decisions. The study also found that buyers are also more likely to commit to a purchase based on positive reviews on Facebook feeds.
- Emphasis in Local and Small Businesses
Facebook recently rolled out a new initiative to give small businesses advertisements that were targeted to local residents. Through their new location targets system businesses can promote ads for just users in their area’s news feeds. This allows local businesses to put a spotlight on their new deals and promotions right in the view of the customers in their neighborhoods.
- Opportunity to Interact and Engage with Customers
One of the most invaluable aspects of Facebook is the opportunity to see what customers are saying about you. Facebook is not just about feedback, it is also a way to thank and show gratitude to customers. By offering special promotional deals through Facebook or providing discounts to those who “Like” your page, you are encouraging interaction and rewarding your customers at the same time!
Putting your small business on Facebook can be what takes your company to the next level with customers. Be as accessible to them as they want you to be. What other elements of Facebook have worked for your business? Share in the comments below!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
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