Yoga is a fitness activity where you can truly tailor your approach to fit your needs while seeing steady improvement as you progress. The world of public relations is very similar, in that relationships take time to cultivate and grow. Earlier we discussed 3 PR lessons you can learn from the sport which included taking time to practice, not forcing content and knowing your style. Here are 3 more PR Lessons I learned from practicing yoga.
Photo Courtesy of: Matthew Ragan
3 More PR Lessons from Yoga
- Feel Free to Modify
Some of the best public relations campaigns stem from creative, outside-the-box ideas. Creativity is king in public relations in a world inundated by marketing messages. Like in yoga, if something in your approach isn’t feeling right, use your best judgment or modify what you’re doing to fit your needs.
- Be Aware
Improving at yoga is all about being aware. You need to take stock of your surroundings and approach your practice with a level head. You should approach your public relations campaign the same way. Look at the plan from all angles to determine if it will be successful.
- Build a Clear Foundation
Time is essential to becoming a master yogi. You have the start with the basics and build a foundation of strength before you can graduate into more advanced poses. Your public relations campaign is the same way. When the basis of your approach is strong, you will be successful. Start by laying out a solid groundwork of your campaign, then fill in the details afterward. The success of your basic plan will translate into the success of your campaign.
Public relations and yoga are both activities that require commitment, experience and attention to detail. What other PR lessons from yoga can you think of?
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