What social media sites are you on?
Mastering the science of social media can be a daunting task. There are many elements to consider when creating perfect posts, scheduling content and engaging with fans. From The Art of Social Media here are five tips to help your different accounts.
5 Lessons for Social Media Sites
- Optimize Your Profiles
When deciding on a profile picture, make sure it is professional. It doesn’t have to be the company logo or your CEO dressed to the nines, it just shouldn’t be something tasteless or too personal. Also take the time to write a brief, but thorough, “About me” section.
- Be Consistent
Don’t make it impossible for your fans and customers to find you. Use the same username across all social media sites so they can follow and mention you easily.
- Feed the Content Monster
Create and share content that is relevant to your industry and post it to your followers. This will allow people to learn more about your trade and see what they can expect from your site.
- Be A Multi-Faceted Jewel
Don’t bore readers by only posting news related to your business. Follow the 80/20 rule and post information that is relevant to the needs of your customers for 80% of your content, while still scheduling news highlighting your business 20% of the time.
- Be Positive
Studies have shown that user engagement increases with positive posts. Use memes, infographics and news articles as a tool to spread good thoughts to your followers.
Hopefully these five social media lessons will be enough to get you started in perfecting your different profiles. Come back next week to discover five additional tips for your social media success.
Photo Credit: Wikipedia
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