Is Instagram part of your social media marketing strategy? In just 5 years, this app has become a major player on the social media scene. In fact, recent data shows that it’s become more popular than Twitter among adults in the United States!
Social Media Marketing Statistics: Instagram
Here are the Pew Research Center’s findings from their September 2014 survey:
- 52% of online adults use 2+ social media websites (up 10% from 2013)
- 53% of 18-29 year olds use Instagram
- 49% of all Instagram users use it every day
- Instagram increased its overall user figure by 9% from 2013 to 2014
- Instagram received notable growth in nearly every group of demographics within the past year
- 21% of American adults use Instagram (virtually identical to LinkedIn and Pinterest and 2% more than Twitter)
But that’s not all. Here are some other fascinating statistics about this social media app:
- Instagram has 300 million users that are active on a monthly basis
- This social media app is the 8th most popular in the country
- More than 30 billion pictures have been shared via Instagram
- Each day, an average of 70 million images are shared through Instagram
- Instagram engagement is 15 times than of Facebook’s
- Instagram is the most popular with teens, with more than ¾ of them using the app
Social Media Marketing Tips: Instagram
By now you probably get it: Instagram is worth considering for your social media marketing plan. How do you get started? Follow these 8 tips:
- Be consistent. Just like all social media networks, it’s important to post on a regular basis.
- Use hashtags. This is a great way to increase your visibility. Tag your photos with common hashtags to be seen in search results.
- Have fun with it. Creativity is vital to Instagram, so enjoy it! Share photos of your team, products and customers in addition to inspirational images and quotes.
- Think of the visual. Instagram is all about images, so make sure everything you post appeals to the eye.
- Be timely. The “insta” part of the name is there for a reason – it’s supposed to be instant. Of course, this isn’t always possible, but make your posts as timely as possible.
- Check analytics. This is an important part of your entire social media marketing strategy! Take a look at the numbers at least every quarter (if not once a month) to analyze trends, note what your followers like, etc.
- Jump onboard. There are a lot of trends on Instagram, such as Throwback Thursday and Man Crush Monday. Come up with entertaining and/or inspiring ways to participate.
- Beware of copyright laws. If you’re using photos you find online, as opposed to taking them yourself, make sure you only use images you have the legal rights to.
Have you used Instagram as part of your social media marketing strategy? If you’re trying to reach 18-29 year olds it’s a great app for your business to use. By consistently posting visually appealing images, in addition to taking advantage of trends, hashtags and analytics, you’ll be able to connect with the public in yet another way! For more advice or to ask specific questions, make sure you contact us for a complimentary 30-minute consultation!
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