Marketers, publicists and business owners can all learn new ways to communicate effectively. Knowing how to say what you are thinking clearly and efficiently is a tough task. It’s easy to be bogged down by emails and daily operations, sometimes causing us to forget the basics. Here are 3 ways to communicate effectively that everyone can benefit from.
Are people hearing what you’re saying?
3 Steps to Effective Communication
- Don’t Multitask
Although we may think we’re capable of multitasking and taking on lots of projects at once, it’s been proven our brains can’t. When performing more than one job, the mind switches quickly between tasks which slows down cognition and allows us to get easily distracted. An important step to effective communication is to slow down and focus on one thing at a time: your customer, your client or your audience.
- Be Consistent
Your emails, calls, tweets and marketing material should all have a consistent tone and voice. Interacting with customers via social media may be limited to 140 characters or less so it’s important to practice saying as much as you can in as little space as possible.
- Ask For Feedback
Just like a performance review at a job, remember to evaluate the success of a marketing campaign or client communications. Set up a client satisfaction survey or take a poll on social media to ask your followers what they like and what could use improvement. Your fans are your best network for honest advice.
Even though emails can be a great way to spell out information, sometimes the quickest way to resolve an issue may be the old-fashioned way: on the phone or in person.
Focusing your attention, aiming for consistency and asking for feedback are all great ways to communicate effectively. When we get our point across without getting slowed down, it’s easier to focus on keeping business running smoothly. For more tips on public relations or communicating your message, read more articles on the Three Girls Media blog today.
Photo Credit: Gary Knight
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