Social media inspiration can come from some interesting places. I recently found myself finding connections between social media campaigns and for rent signs while looking for a new place to live. After looking at various listings, I found three social media lessons from apartment hunting.
3 Social Media Lessons from Apartment Hunting
- Do your research
When thinking of a new place to live it is important to know where you want to go and what style of home you want. Planting roots is serious business; I wanted to make sure I had a clear idea of my future. Just like using social media for your business, research which social media platforms your patrons use and cater to them there.
- Evaluate Content
After looking at a few apartments I found one that was love at first sight. But before I signed on the dotted line I wanted to make sure it was the place for me. I explored every room, corner and inch before I made my decision. When finding content to post on your social media accounts be sure to read the material thoroughly. Sometimes a headline or excerpt may sound appropriate for your audience, but the entirety of the piece may go off message. It doesn’t hurt to take a few extra seconds to make sure everything looks right.
- Be Imaginative
After choosing a place to live comes decorating! There are endless possibilities to add charm, color and personality to the walls of a new apartment. If you are looking to include a new element to your social media profiles, consider including infographics, videos and images.
While moving isn’t always fun, there are small joys that can come from finding a new apartment. When creating a social media campaign, make sure you do your research, evaluate the content and be imaginative to benefit your account followers.
Photo Credit: Flickr
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