We recently shared four great places to look for inspiration when generating blog topics, which included answering commonly asked questions, writing a how-to article or guest post and reading other industry publications. If you’ve exhausted these avenues, luckily there are countless other places to turn when seeking new topics. Here are four more of them.
Generating Blog Topics: 4 More Places to Find Inspiration
- Company News
While you should always be helpful and informative when writing blog posts, it’s perfectly alright to toot your own horn every once in a while. If your company just won an award, you hired a great new team member or gotten a recent media mention, share it with your readers! It can help you look more like an industry leader and reminds clients you’re at the top of your field.
- Client News
In addition to the occasional bragging about yourself, feel free to share positive news about your clients on your blog as well! It’s great to showcase a customer of the week or a smart new way someone has been using your product. Sharing your clients’ recent wins can also help you gain prospects and show people what you can do for them.
- Showcase Specific Products
A great self-promotional blog post topic is an explanation of a popular product or service. Give your readers information about the history of the item, its uses, specs and some commentary on why you love it. This gives your customers a chance to get a sneak peak of your offerings.
- Pick of the Week
Another method for generating blog topics is to create a “Pick of the Week” series. Use this to share your favorite new tip, article or some industry news. This is also a great way to build relationships with other companies in your industry, who will appreciate the link and mention.
Your readers will love posts about client and company news, great new products and your favorite articles of the week. Where do you look for inspiration?
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