Many brands use content marketing to attract the attention of their fans and customers, but many are not achieving the result they are seeking. Catching the eye of your target audience can be tough, but learning how to deploy these tactics effectively can help your brand reach more people and achieve top-of-mind status. Here are three tips to help your content marketing efforts become more successful.
3 Tips for Successful Content Marketing
- Focus on Social Media
The best content is shareable, and social media is meant for sharing. Creating content that is helpful, applicable to a wide audience and relevant will help ensure it reaches more readers. Focusing your content marketing efforts on social media will help you get more in touch with your fans and able to communicate with them on a personal level.
- Curate Content Effectively
To avoid being overly self-promotional, you should create posts that shine a spotlight on others. Curating content that already exists online is a budget-friendly way to share relevant statistics or articles from the position of an industry expert. By creating Top 10 lists or rounding up the latest industry news, you are establishing yourself as a leader in your field and showing your fans you are on top of your game.
- Insert Original Content
While curating content created by others can certainly help you receive more likes, shares and boost your SEO, you should also balance it with a healthy amount of original content. Writing blog posts, creating infographics, memes or how-to articles can be a valuable addition to content curation via tweets, likes or shares. Always remember the 80/20 rule: 80 percent of content you share should not be self-promotional, while 20 percent of it can be.
While many marketers lack the time to deploy successful content marketing strategies, there are several things you can do that are easy on your budget and schedule. Using social media to push content, curating work created by others and making memes, infographics or writing articles can all help you reach a larger audience. What does your content marketing plan look like?
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