Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. While there are many social networks to choose from, each with a slightly difference audience, we like to start with what we refer to as, “The hundred pound gorilla in the room,” which is Facebook. Targeted Facebook ads are often an effective way to deliver the results your company is looking for and help you reach large number of soon-to-be loyal customers.
Is Facebook advertising really right for your business, and will it be a good fit for your budget? As Emily Sidley stated in her article, How to Run a Successful Social Media Advertising Campaign, “Running a social media advertising campaign is very cost-effective; you can choose a daily budget or a set amount for the life of the ad, and then the platform will charge you a few cents to a couple of dollars per click. Compared to traditional advertising, the overall cost is much more manageable for small businesses!”
Want to leverage this marketing strategy? Keep reading to learn why it’s important and how to succeed. Continue reading