Why Your Business Needs Facebook Advertising

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facebook advertising 101

Have you considered advertising on Facebook? This blog post provides advice.

Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. While there are many social networks to choose from, each with a slightly difference audience, we like to start with what we refer to as, “The hundred pound gorilla in the room,” which is Facebook. Targeted Facebook ads are often an effective way to deliver the results your company is looking for and help you reach large number of soon-to-be loyal customers.

Is Facebook advertising really right for your business, and will it be a good fit for your budget? As Emily Sidley stated in her article, How to Run a Successful Social Media Advertising Campaign, “Running a social media advertising campaign is very cost-effective; you can choose a daily budget or a set amount for the life of the ad, and then the platform will charge you a few cents to a couple of dollars per click. Compared to traditional advertising, the overall cost is much more manageable for small businesses!”

Want to leverage this marketing strategy? Keep reading to learn why it’s important and how to succeed. Continue reading

How to Plan a Successful Holiday Marketing Strategy

Want your holiday marketing strategy to be successful? Read this article!

Now that Halloween is behind us, it’s time to focus on dusting off the decorations and preparing your company for holiday marketing opportunities. Starting to plan and perfect your strategy now will really pay off later, so you can enjoy the holidays stress-free with friends and family. When you’re eating Thanksgiving dinner or attending holiday tree-lighting festivals, you should be free to clear your mind and rest assured your company’s marketing is well-planned and running on its own. Keep reading to learn how to plan and execute a successful holiday marketing strategy.

Planning for the Holidays: How to Prime Your Marketing Strategy

Between marketing holiday discounts and promoting products or services to new or existing customers, this time of year is busy for business owners. Needless to say, it is common for many entrepreneurs to neglect some facets of their marketing campaigns simply because they lack the time to execute them effectively.

One of the greatest advantages of social media marketing is that it is an enjoyable activity for users, so they spend lots of time on sites like Facebook, Twitter and Instagram. Unlike traditional journalism, which may not reach your intended audience due to paywalls or specialized readership, social media marketing allows individuals and businesses to relay information as quickly as they can to their audiences; this helps them target their messages in an effective way. Continue reading

Content Marketing: Why It Works & How to Succeed

Content marketing is a way of getting to know and develop a personal relationship with prospective consumers.

The phrase, “Content is King,” has been thrown around a lot in the marketing world, and at Three Girls Media, we believe that sharing custom, quality content will really set your brand apart from its competitors. Everyone wants a piece of the content marketing pie because customized content is a crucial part of a well thought out marketing strategy, and can work wonders for the success of your company’s marketing campaigns. Why does content marketing work so well? Read on to find out.

What Exactly Is Content Marketing?

Many items fall under the overall content marketing umbrella, including blogging, guest articles, infographics, videos, social media updates, web copy and even email campaigns. According to the Content Marketing Institute, content marketing is a marketing technique that involves the creation and distribution of relevant and valuable content to attract, acquire and engage a clearly defined and well understood target audience. They stress that content marketing provides these three key benefits to your business:

  1. Increased sales
  2. Lower costs
  3. A higher quality of loyal customers

This is done with the goal of driving profitable customer action, including website clicks, product purchases and phone calls to your business. It also helps strengthen overall brand awareness and aid in your brand’s name recognition. Continue reading

Media Communication: 3 Tips for Working with Reporters

Photographer paparazzi at work press media camera. the reporter smiles. pop art retro style

Are you building strong relationships with reporters? Follow these media pitching tips.

A great public relations campaign is a successful way to achieve free publicity and a lot of buzz. Unfortunately, no matter how many pitches you send out, reporters will always have the final say on running your content. This means sometimes you may get misquoted or mentioned less than you were originally promised.

Media communication is all about establishing two-way relationships. Here is a quick guide to working with reporters, how to maintain relationships and get them to report your story.

Media Communication: 3 Tips for Working with Reporters

  1. Be Accessible

An essential part of great media communication is accessibility. Reporters want to be able to get information for their stories easily and quickly. You want to make yourself as available to the reporter as you can be, which means including your contact information (phone and email), and preparing yourself to readily give out information at the drop of a hat. Before you even press send, you should have these items available.
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How to Be Successful with Content Marketing

content marketing

Is your company using content marketing? Read this article to learn how to be successful.

Is your company using content marketing as a strategy for increasing brand awareness? Many brands use this marketing strategy to attract the attention of their fans and customers, but according to Forbes research, only 1 out of 3 businesses is achieving the results they are hoping for. Catching the eye of your target audience can be tough, but learning how to deploy these tactics effectively can help your brand reach more people and achieve top-of-mind status. With the proper planning and execution, content marketing can be a great way to find new and potential customers.

What is Content Marketing?

Content marketing is everywhere these days, both appearing in digital content and in more mainstream entertainment like feature-length films. There are many ways to market your products and services by using created content as a vehicle for spreading the good news about your brand. According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” To ensure you are making the most of your efforts, read on to learn ways your company can be successful.

How to Be Successful with Content Marketing

Create a Brand Personality

Determining a voice or personality of your brand is crucial; it humanizes your company. In addition, it’s also a great way to encourage your audience to share your content. By proving you are a collection of individuals rather than a robot behind the screen, you’ll be able to form more meaningful connections with your clients and customers. Sharing content that is emotional and relevant to life experiences is a good way to develop your brand’s persona. Continue reading