Uh-oh, are you missing an important element to your blog articles? In this video, Erika Taylor Montgomery (CEO) shares an often-overlooked way to end your posts.
Do you need help getting the word out about your business? It’s easy to do a Google search for “public relations firm” but how do you know which ones are worth partnering with?
Unfortunately, not all PR agencies are created equally. I can’t tell you how frequently we talk to business owners about times they hired a public relations firm only to have their hard-earned money taken without any measurable results.
How can you make sure this doesn’t happen to you? This guide shares valuable insight into questions to ask, skills to keep an eye out for and advice to consider. Continue reading
Writing Tips from the Father of Advertising
David Ogilvy (known as “The Father of Advertising”) wrote a memo, “How to Write,” in 1982; it’s still a goldmine of advice. Here are 8 of his writing tips alongside my comments.
1. “Write the way you talk. Naturally.”
Every business has a voice; yours should be a natural reflection of your brand. Every word you write – whether on your website or in a Facebook update – should reflect it.
2. “Use short words, short sentences and short paragraphs.”
Make everything you write easy to digest quickly. No one likes reading a wall of lengthy text; a lot of writing fails due to overly wordy text. If you have a big chunk of information you want to share, consider ways to make it easier to for your readers:
- Use shorter words
- Simplify the sentences
- Turn the details into a bulleted list
Are you using your social media channels for customer service? Erika Taylor Montgomery (CEO) and Emily Sidley (Senior Director of Publicity) explain why you need to in this video.