How to Create an Effective PR & Marketing Strategy for 2018

How do you plan to market your business in 2018?

As 2017 comes to a close, now is the time to start thinking about your marketing plan for the coming year. What’s been working well? What hasn’t? What new strategies will you try for 2018?

Of course, we’re happy to help you come up with a comprehensive marketing plan for your business (contact us if you’re interested!), but if you’d like some advice to do it yourself, follow this convenient guide.

How to Create Your 2018 Marketing Plan

Step 1: Review 2017

Before you can figure out where you’re going, take a look at where you are. What were your goals from this last year? Did you achieve them?

Also think about the marketing strategies you used this past year. How did they work out?

If you didn’t have specific goals for this year, now is a great time to collect some baseline data, too:

  • Set up a Google Analytics account so you can measure your website traffic
  • Export and review analytics from your social media accounts so you have data saved showing your current numbers
  • Check your e-newsletter’s open rates and click through rates to make note of where they are now

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Infographic: The ABCs of Public Relations

The ABCs are the foundation of writing, but did you know they’re also the foundation of public relations? The infographic we created below shares the various PR terms for each letter of the alphabet, such as:

  • Communication – A successful campaign hinges on communication. Keep messages concise and clear.
  • Goals – Every successful public relations plan needs goals. Otherwise how do you know which tactics to use to achieve them?
  • Listen – Really consider what your audience is telling you, and think about how you can use their feedback to make your strategy stronger.

Keep scrolling to see the full infographic! Continue reading

Why Give Customers a Strong Social Media Experience?

Why do you need to provide an excellent social media experience for your customers? Erika Taylor Montgomery (CEO) and Emily Sidley (Senior Director of Publicity) explain in this video.

Want to learn more about public relations and marketing? Check out more of our recent blog posts! Continue reading