The Evolution of Search Engine Optimization

How has Search Engine Optimization (SEO) evolved? Keep scrolling to find out!

Search Engine Optimization (SEO) has come a long way since it was first introduced and has become an integral part of online marketing strategies. In fact, it’s still growing! Most marketers believe SEO’s effectiveness to connect with people is improving and is adapting to how users search the web.


Keep scrolling to review the history of search engine optimization and how it’s changed in this infographic. Continue reading

Infographic: The Rise of Social Media Customer Care

Customer care on social media

Check out this infographic to learn how social media impacts customer care.

How your company interacts with its customers has a huge impact on your brand and business as a whole. In today’s digitally connected world, how you respond on social media is just as important as how you provide in-person customer service. In this infographic, learn:

  • How important customer service is
  • What consumers expect
  • Why you should invest in social media customer care

Keep scrolling to see the entire infographic below!

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Infographic: 6 Steps to Create Engaging Content

Learn how to create engaging content

Learn 6 steps to create engaging content in this infographic.

Is your content successfully engaging with your audience? More and more businesses are understanding the importance of this marketing technique, and in turn are dedicating more of their resources to it to do it effectively.

However, a recent study found an astonishing 75% of content created is not engaging! If what you produce is not serving its purpose to build brand awareness, drive leads or increase web traffic, this infographic is exactly what you need!

Keep scrolling to discover six simple steps to create engaging content. Continue reading

7 Expert Internet Marketing Tips That Businesses Need to Follow

Internet marketing word cloud on office scene

Are you making the best of these internet marketing tactics?

With many internet marketing strategies now becoming key to the success of many businesses, more and more business owners are looking to jump on the bandwagon. However, internet marketing isn’t as simple as advertising with the likes of Google AdSense – there’s much more to it than that these days. Businesses now need a strategic marketing plan in place to ensure they stay in front of the competition. If you’re looking to propel your business to the top, have a gander at the following 7 internet marketing tips that could help you do exactly that.

1. Generating Organic Traffic Through Blogging

Many businesses overlook blogging, but it’s becoming a great investment for those willing to spend the time engaging with their audience. Granted, blogging can seem like a pointless job at times, but if organic traffic is the reward you seek, it’s something that’s paid dividends to the success of many businesses. Blogging takes time and patience and usually a lot of investment in terms of creating high-quality content. But, organic traffic is very rewarding when it comes to conversions, so it’s something to consider for any business. Continue reading

Best Ways to Create an Effective Digital Marketing Strategy

Business people smiling together while looking at laptop in office

Are you investing in digital marketing strategies? Keep these ones in mind.

When you make your own website, you want to implement techniques that help to get it to the top of the search engines. At the same time, you want to integrate elements that help promote your business and resonate with potential customers. This is what the right digital marketing techniques can do for you. Learning more about the methods you can use in your marketing strategy allows you to manage it effectively.

Low-Cost Digital Marketing Methods

When you make your own website for your business, start small and begin with digital marketing efforts that are cost-effective. To determine what would be low-cost, work out a reasonable budget. As your profits increase, you can adjust your marketing budget and add more in-depth strategies to your digital marketing plan.

Anticipate the Needs of Your Target Audience

It’s important you know who you want to focus on reaching when you are promoting your products or services. If you can anticipate the needs of this demographic, this allows you to better tailor your marketing strategy. Make sure the content you create is empathetic and honest, with a genuine voice and message. This ensures your message gets to the right people and that they will respond in a way that is favorable to your efforts. Continue reading