SlideShare: Why Invest in Social Media?

SlideShare: Why Invest in Social Media?

Why is social media marketing so important for your business? As this SlideShare explains: It is cost-effective It provides authenticity It compliments advertising It fosters your creative voice And more! In addition to the above reasons, research backs up its value! Check out the SlideShare below for all the details. Why Invest in Social Media? […]

How to Set Realistic Content Marketing Expectations

How to Set Realistic Content Marketing Expectations

Whether you’re managing your own content marketing campaign or you’ve hired a company to manage one for you, it’s critical you have a clear picture of what results to expect. The truth is there is a sweet spot that is just right with content marketing expectations; having too high hopes can lead to disappointment and […]

The Importance of Interacting on Social Media

The Importance of Interacting on Social Media

This post was originally published in January 2016. Social media has become the customer service center for most businesses, large and small. Customers and patrons use the different sites as a way to find and gather information, ask generic questions and to compliment or complain about your business. Social Media Best Practices One of the […]

Social Media Success: 11 Mistakes to Avoid

Social Media Success: 11 Mistakes to Avoid

When done well, social media is a powerful and cost-effective marketing strategy that helps businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made – there is a lot of trial and error when finding what engages with your audience the most. However, using this tactic the […]