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Marketing Strategies: Using Photographs
Photographs can increase your Marketing strategies Effectiveness
Marketing strategies that integrate pictures naturally attract us. We are drawn to photos that have good proportion, lighting, and subjects. From stunning landscapes to slapstick pranks, a picture can speak a thousand words and have a strong impact in marketing efforts. The bottom line is, with a photo you can better market your product to capture and hold someone’s attention much faster than with text alone – even with compelling content.
Just about every form of social media has taken care to make sure that photos are easily seen and shared on its platform, so it’s important to take full advantage of this. If your marketing strategies include compelling or funny pictures, chances are your photos will travel to hundreds or thousands of eyes before the wave stops. Social media platforms benefit from a visual marketing strategy and should include the use of interesting photos. Read more
Perfectly Pinterest – Tricks to Becoming a Business Pinner
Photo Credit: Meghan OMalley
Pinterest is quickly becoming an obsession among social media users. This pin board site is reaching far beyond the realm of recipes and do-it-yourself projects and is being utilized by business owners and entrepreneurs in cutting edge and revolutionary ways. You may think that Pinterest is useless to your business brand awareness but with a few easy tricks, you can create and strengthen web presence to reach a whole new demographic of followers. Follow these tips and make them your own; it doesn’t take much effort to spark an online conversation for your business. Read more
Negative Reviews and Comments: Seven Things Your Small Business Should Know
photo credit: Rob Boudon
Small business owners can benefit from knowing these best practices about how to handle a negative review. Even if you do everything right, a customer may still feel compelled to write a negative review about your business on an online website, blog or on social media channels. These can have a devastating effect on your small business if not handled properly. Here are some things to keep in mind if a negative review happens to you.
- Track review sites. Know which review sites you might be on and monitor them for comments about your business. One way to monitor online mentions is to set up Google Alerts. Read more
Social Media Strategies: Capturing Through Compelling Content
Every one of us enjoys being entertained. I can’t think of the last time I intentionally engaged in any form of social media to be bored. The purpose behind all social media strategies should be to involve and share with others and ultimately to satisfy their need to be amused. So when you are looking to build an audience through social media strategies , it is imperative to build upon this basic tenant of human nature: people like to be engaged. They like their attention to be captivated. They like to be conversant, made to laugh, or brought to tears. The emotional connection brought or forgotten through social media strategies is key to the success or failure of that campaign. Read more
It’s Tumblr Time: 5 Social Media Tips & Tricks to Build Your Brand
This guest post was written by Stefanie Burger
By now you must have caught on to the fact that we are indeed living amidst a fully fledged technological super boom. With new trinkets and toys being introduced every day, our resources for business are unlimited and now include social media! How often do you hear someone say, “I don’t know how” in reference to social media, or even better, how often do you say it? If this is you then Tumblr is the platform that will welcome you with open arms.
What is it? Tumblr is a blogging platform like WordPress or Blogger but with a cleaner user interface and broader understanding of the variations in client skill level. This blog-building site in particular specializes in short-form blogs that allow users to post mixed media like photos and videos in addition to the typical blog text. The purpose of this idea is to share postings with blog followers who can in turn share the parent post with their own followers on various social media platforms like Twitter and Facebook. The Tumblr platform is easy to use, easy to customize and even easier to manage which makes it blogger friendly at every skill level. Read more