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Sales: How Do You Treat Your Clients?

Tuesday, June 28, 2011 @ 09:06 AM  posted by Emily Sidley

The way you treat clients directly affects how successful your business will be.

We’ve said it before: Being nice can set you apart. I was recently reminded of this again thanks to one of our client’s blog posts. Tony Quintong of Securieon posted an article on his site about one rule to live by in business: Treat others as you would want to be treated. The whole idea is that no matter who you’re working with, the way you interact with them can play a big role in how successful you are in your business. Read more

Media Advisories: What They Are and When to Use Them

Thursday, June 23, 2011 @ 09:06 AM  posted by Emily Sidley

Media Advisories are used to tell journalists about upcoming events their readers might be interested in.

Media Advisories are sister documents to a Press Releases or Pitches in which the focus is an event. Like a pitch, you want the information to be as clear and concise as possible. The main difference is the formatting.

The important information to include is:

Contact Info – Your phone number and email address.
What – Generally 2-3 sentences about the event. Read more

Creating a Professional Biography in 4 Steps

Wednesday, June 15, 2011 @ 09:06 AM  posted by Emily Sidley

I use a 4-step process when writing professional biographies for clients or myself.

Do you have a professional biography ready to hand out as needed? An easy way to provide additional details about yourself, and fantastic information to include on your website, professional biographies can sometimes be hard to write about yourself for a couple of reasons:

  • Sometimes it can be hard to identify your achievements.
  • You want to make yourself sound impressive but not conceited.
  • A lot of people aren’t sure what the right mixture of personal and professional is.

When I’m writing a professional biography for a client or myself, I use a 4-step process Read more

Body Language Traps, Social Media for Business and More

Tuesday, May 31, 2011 @ 05:05 PM  posted by Emily Sidley

These 6 articles will tell you what your body language is saying, how to jump into social media and more.

Is your body language getting your message across? How should you start using social media for your company? Here are 6 articles to help you with those topics and more:

  1. 10 Words That Don’t Mean What You May Think They Do http://ow.ly/4WVQf – English changes little by little over time. This post shares 10 words that mean something different than you may think. Read more

Body Language Traps, Tips for Delivering Your Message and More

Tuesday, May 17, 2011 @ 02:05 PM  posted by Emily Sidley

These five articles are perfect for small business owners and entreprenuers.

What does your body language say to coworkers and colleagues? Does your online content stand out? Here are five articles I’ve recently stumbled across that can help you with your business.

  1. 10 common body language traps for women in the workplace http://ow.ly/4TnFa – One small nonverbal signal can change the dynamics of an entire business interaction. Women are usually the champions in the warmth and empathy arena, but lose out with power and authority cues—mostly because they fall prey to these ten common body language traps. Read more