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Body Language Traps, Tips for Delivering Your Message and More

Tuesday, May 17, 2011 @ 02:05 PM  posted by Emily Sidley

These five articles are perfect for small business owners and entreprenuers.

What does your body language say to coworkers and colleagues? Does your online content stand out? Here are five articles I’ve recently stumbled across that can help you with your business.

  1. 10 common body language traps for women in the workplace http://ow.ly/4TnFa – One small nonverbal signal can change the dynamics of an entire business interaction. Women are usually the champions in the warmth and empathy arena, but lose out with power and authority cues—mostly because they fall prey to these ten common body language traps. Read more

Be Happy At Work, Write Killer Headlines & More

Wednesday, May 4, 2011 @ 03:05 PM  posted by Emily Sidley

Here are 5 must-read posts we’ve found around the Web recently.

Do you want to know how to write killer headlines? Or be happier at work? Here are 5 must-read posts we’ve found around the Web recently.

  1. 21 things PR is NOT http://ow.ly/4D0Mx – Public Relations is a lot of things, but it is also NOT a lot of stereotypes people assume go along with the industry. This is a great list from Proper Propaganda of what PR isn’t. Read more

How to Build a Solid Media List

Thursday, April 21, 2011 @ 09:04 AM  posted by Emily Sidley

Building a solid media list can be tedious, but is worth its weight in gold.

So you’ve got your Virtual Press Kit, High-Res Photos and Pitch ready to go. What do you do next? Obviously, before you can contact the media you need their contact information. You need a media list.

What is a media list? It’s exactly what it sounds like: a list of media you plan to contact. A completed list includes the name of the journalist, the outlet they work for, contact information and any other important notes like preferred method of contact, best time of day to reach them or their own personal comments for pitching them. Read more

Editorial Calendars for Press Pitching: What They Are & How To Use Them

Thursday, March 31, 2011 @ 10:03 AM  posted by Emily Sidley

An Editorial Calendar is a way to pitch the press with an angle they're already planning to cover

Do you know what an Editorial Calendar is? A valuable tool in trying to secure media coverage, an Editorial Calendar is a list of planned stories for upcoming issues in magazines, newspapers and websites so you can pitch the press with an angle they’re already planning to cover. Advertisers use them to decide which issues to place their ads in, and PR professionals use them to decide when to pitch specific outlets and with what angle. Read more

More Twitter Followers, Better Influencer Relationships & More

Wednesday, March 23, 2011 @ 03:03 PM  posted by Emily Sidley

Make sure you read these 5 articles

Do you want more Twitter followers? What about better relationships with influencers? Here are 5 articles that can help you achieve those goals, in addition to assisting you along the road to social media success, the press release and PR management.

  1. How to get more Twitter followers – the definitive list? http://ow.ly/4hEFN – Do you want more Twitter followers? This blog post provides a lot of good suggestions, such as find people that work in your field that are interesting, follow them and try to engage them in conversation. Read more