How to Build a Solid Media List
So you’ve got your Virtual Press Kit, High-Res Photos and Pitch ready to go. What do you do next? Obviously, before you can contact the media you need their contact information. You need a media list.
What is a media list? It’s exactly what it sounds like: a list of media you plan to contact. A completed list includes the name of the journalist, the outlet they work for, contact information and any other important notes like preferred method of contact, best time of day to reach them or their own personal comments for pitching them. Read more
Editorial Calendars for Press Pitching: What They Are & How To Use Them
Do you know what an Editorial Calendar is? A valuable tool in trying to secure media coverage, an Editorial Calendar is a list of planned stories for upcoming issues in magazines, newspapers and websites so you can pitch the press with an angle they’re already planning to cover. Advertisers use them to decide which issues to place their ads in, and PR professionals use them to decide when to pitch specific outlets and with what angle. Read more









