Effy Says…Mind Your Stats!

Effy Says…Mind Your Stats!

These days, data usually refers to media sent or received on a mobile device. However, I want to talk about a different kind of data today: online statistics! Keep a close eye on your website and profile analytics as well as social media engagement to gauge how your audience is responding to your branding and […]

Best Practices For Your First Facebook Advertising Campaign

Best Practices For Your First Facebook Advertising Campaign

Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have established is essential to getting word about your business out […]