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Facebook’s NEW Timeline for Business Pages

Monday, March 5, 2012 @ 11:03 AM  posted by Jennifer Donahue

Photo courtesy of smileham

By now you have likely heard of the design changes coming on Facebook. On March 30, all Facebook Pages will be upgraded to the new format, so it’s a good idea stay ahead of the curve and optimize your business page to take advantage of the new design and features right away. Facebook can be a powerful storytelling tool for any business, if you are able to position yourself to keep up with the speed of communication.

As you may have noticed, the new design no longer has a landing page.  People will always see the timeline view of your page when they visit. Your landing page and other tabs will still be available, but you cannot make them the default page that visitors see first. Read more

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Keeping Blog Content Fresh

Tuesday, January 31, 2012 @ 11:01 AM  posted by Jennifer Donahue

For many businesses, maintaining a blog is an important part of marketing. But how do you keep up with the demands for relevant content? The truth is, it’s all in the planning.

If you find yourself staring at the computer week in and week out, waiting for inspiration, try these tips:

  • Create an editorial calendar. Plan three, six, nine months or even a year at a time. Start by filling in any upcoming events that are important to your business, then your industry, then your community. New location opening in 2 months? Tease the opening now, and devote a full blog post to the new location as you get closer to the big day. Read more
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6 Tips for Using E-Newsletters as a Powerful Marketing Tool

Wednesday, January 18, 2012 @ 06:01 PM  posted by Erika Montgomery

Promoting your business requires a multi-pronged approach through a variety of avenues like social media, websites, blogging, coupons, and in-person networking, just to name a few. Another powerful marketing tool are email newsletters. In one marketing newsletter, which your target audience can see right inside an email, you can disseminate lots of information, tastefully and invitingly laid out. Here are 6 tips on how to make the most of this marketing tool.

  1. Consistent Timing is Key. As with so much of our advice, consistency is key. Let’s say you are a realtor. You know that people don’t move often, but someone is always moving, and when a specific person on your contact list is moving, all those months of having sent out a consistent newsletter will now trigger her to think of you at this critical time. We recommend a monthly email newsletter; bi-monthly depending upon your industry and if there is a lot of flux. Money managers might consider this more frequent option, for example. Whatever frequency you choose, keep at it. Read more
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New Year Marketing: 9-Step Plan to Market Like a Pro

Thursday, January 5, 2012 @ 09:01 AM  posted by Emily Sidley

The New Year is fast upon us, and it is not too late to organize your thoughts and create an action plan for marketing your business for success in 2012! A new year brings new beginnings, a chance to clean house, refresh dreams and put all your efforts into focus.

Because time is precious to everyone, we want you to make every minute you spend promoting your business pay off! It’s a great time to plan for success.

  1. The most important step: Set Aside Time for Marketing. Even if you have not yet identified your end results and incremental goals (below), it is vitally important that you set aside time strictly for working on your marketing strategy. We recommend a minimum of two hours per week dedicated only to marketing. Tasks to complete during this time include creating and posting content (pictures, blogs, posts, website updates), networking and following up on leads, and other action items resulting from the work you do in Steps 2 and 3. Later, it will also include reviewing marketing results (see Step 5). If you use a calendar tool like Google Calendar, block out weekly times for marketing work. Block minimum half-hour chunks so that you can complete something significant every time you engage in this work. Read more
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4 Tips to Achieve Marketing Goals in the New Year

Monday, November 14, 2011 @ 11:11 AM  posted by Erika Montgomery

Every December one of our clients looks forward to the local paper’s year-round Gardening Guide. Month-by-month prescribed activities help her ensure a beautiful, bountiful garden throughout the following year. Even during rainy January, there is something to do. Keeping a great garden is broken into manageable tasks, and she is rewarded month after month with amazing produce and flowers for her family and friends.

Growing your business isn’t that different from tending a garden. Trying to mow, plow, seed and water and grow in one weekend is impossible. Trying to cram marketing activities into one or two short weeks before you expect them to pay off is stressful and completely unproductive. Three Girls Media & Marketing recommends setting long-term publicity and marketing goals, and breaking them down into manageable activities over time, laying a structural framework. The rewards will follow all year long as your efforts come to fruition. Read more

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