Social Networks
Subscribe to Our Blog!
Top 3 Tips to Achieve Great Holiday Publicity
You say it every year: “I can’t believe it’s the holidays already!” If you are a business owner, you can’t afford to let the holidays sneak up on you. Being unprepared for holiday marketing robs you of many opportunities to get lucrative, free exposure! Follow this proactive guide to get the most holiday exposure possible, so that when your competition is stressing last minute, you’re busy enjoying the rewards of the groundwork you laid mid-summer.
Editors, reporters, bloggers and producers begin laying groundwork for holiday promotions well ahead of time. Read more
Understanding and Evaluating Media Coverage
Although many people get their news in the fast-breaking format of the Internet, traditional media (TV, radio, magazines, trade publications and newspapers) still inform us in an impactful way. Magazines and newspapers carry often in-depth information with more longevity. TV and radio coverage has a shorter life span. Goals regarding editorial media coverage usually have to with raising brand awareness and name recognition for a person, product or company, as opposed to advertising, whose goal is to encourage a direct sale. Read more
Message Delivered: How Strong Media Relations is Good for Your Business
There are lots of cassette tapes out there with terrific information on them, but if you can’t find a tape player they might as well be blank. The same is true for your important message. In order for your announcement to be printed in the newspaper, mentioned on radio, or searched and found on the Internet—in short, for your message to be heard—you need a qualified messenger (publicity and media relations professional) and appropriate receptor (media professional).
“Media Relations” focuses on the human relationship aspect of publicity. Television producers, talk show hosts, newspaper editors and website and blog writers are bombarded hourly by many significant announcements, queries and requests by people wanting their story covered. In order for your important message to be conveyed to the public, you need to have an excellent messenger: someone who has cultivated relevant relationships. Read more
Pitching The Media, Proofreading Tips and More
Are your email pitches failing? Do you need help proofreading? Here are 5 articles that will answer those questions and more:
- Put your writing on a diet: 10 word-loss tips http://ow.ly/5iU3p – Great tips for making your writing even more concise. Read more
Media Advisories: What They Are and When to Use Them
Media Advisories are used to tell journalists about upcoming events their readers might be interested in.
Media Advisories are sister documents to a Press Releases or Pitches in which the focus is an event. Like a pitch, you want the information to be as clear and concise as possible. The main difference is the formatting.
The important information to include is:
Contact Info – Your phone number and email address.
What – Generally 2-3 sentences about the event. Read more