How much of your company’s budget should you spend on public relations and marketing? Emily Sidley (Senior Director of Publicity) offers helpful advice in this video.
Now that Halloween is behind us, it’s time to focus on dusting off the decorations and preparing your company for holiday marketing opportunities. Starting to plan and perfect your strategy now will really pay off later, so you can enjoy the holidays stress-free with friends and family. When you’re eating Thanksgiving dinner or attending holiday tree-lighting festivals, you should be free to clear your mind and rest assured your company’s marketing is well-planned and running on its own. Keep reading to learn how to plan and execute a successful holiday marketing strategy.
Planning for the Holidays: How to Prime Your Marketing Strategy
Between marketing holiday discounts and promoting products or services to new or existing customers, this time of year is busy for business owners. Needless to say, it is common for many entrepreneurs to neglect some facets of their marketing campaigns simply because they lack the time to execute them effectively.
One of the greatest advantages of social media marketing is that it is an enjoyable activity for users, so they spend lots of time on sites like Facebook, Twitter and Instagram. Unlike traditional journalism, which may not reach your intended audience due to paywalls or specialized readership, social media marketing allows individuals and businesses to relay information as quickly as they can to their audiences; this helps them target their messages in an effective way. Continue reading
Do you need help getting the word out about your business? It’s easy to do a Google search for “public relations firm” but how do you know which ones are worth partnering with?
Unfortunately, not all PR agencies are created equally. I can’t tell you how frequently we talk to business owners about times they hired a public relations firm only to have their hard-earned money taken without any measurable results.
How can you make sure this doesn’t happen to you? This guide shares valuable insight into questions to ask, skills to keep an eye out for and advice to consider. Continue reading
Media pitching is completely different than writing a blog post, social updates or even a press release, but it’s an extremely important writing skill to have if you want journalists to feature your business. Get it wrong and your message will end up in the trash, but get it right and reporters will shine a light on your company, exposing you to a new world of potential customers, increasing your brand awareness and name recognition.
How do you make sure your pitch stands out from the hundreds that the media receive every day? Keep reading to find out! Continue reading