Effy says… Don’t Pitch an Advertisement!

Effy says… Don’t Pitch an Advertisement!

Are you getting ready to contact the press about your brand? Keep Effy’s tip in mind about how to present your press pitch. Give your story an exciting news angle to make it more engaging and applicable to the outlet; reporters don’t have the time to wade through a pitch that doesn’t provide any real […]

Crafting a PR Strategy for an eCommerce Website

Crafting a PR Strategy for an eCommerce Website

To succeed in eCommerce, the trick is to make use of marketing strategies where businesses create ‘top of the mind recall’ among consumers. The objective is to become the ‘go-to’ site for products in your category. This way, consumers do not have to search for your products on Google, thus exposing them to competition. PR […]

Pin It on Pinterest