What’s the one thing you need to remember in all your public relations and marketing efforts? Our Senior Director of Publicity, Emily Sidley, shares in this video!
In addition to how a team plays the game, an important element of success is strong public relations (PR). We often hear about NFL players who donate their time on or off-season to various charities and organizations, as well as entire teams who volunteer their time in some way. We also see stories in the media when players get into trouble with the law or did something that caused controversy on- or off the field.
How does PR affect the Seahawks? How does it affect their quarterback, Russell Wilson’s, brand? Read on to find out!
There are a lot of similarities between public relations and marketing, and raising a child. While I still have quite a few parenting stages ahead of me, here are a few lessons my 4-year-old daughter has reminded me about over the years.
PR & Marketing Lessons From a Baby
Time and preparation. Just as you spend nine months preparing for a baby’s arrival, it takes a lot of time and preparation to create a marketing plan and put it in to action. You need to figure out what your goals are, how you’re going to achieve them and start taking steps to get you there.
- General maintenance. There’s a lot of general maintenance you need to do to see a PR or marketing plan come to fruition. Sometimes it might feel like all you’re doing is writing social media updates, crafting blog posts and answering the same questions over and over, but like changing diapers and feeding a baby, these repetitive marketing steps are ones you need to take to grow your business’ online presence.
- Stimulation. Beyond the general maintenance, babies need age-appropriate stimulation, just like a business’ public relations and marketing efforts. If you only have time for general maintenance your company won’t grow and develop properly, so make sure your marketing plan has activities appropriately timed to try to stimulate growth.
- Patience. As you look back at pictures you can see how quickly your baby grew, but in the day-to-day it takes a lot of time and work. Something as simple as rolling over requires many little steps along the way. In the same way, your company won’t explode overnight, even with a successful marketing strategy. Be patient and remember you need to take one step at a time.
- Plans change. Anyone that’s had a baby can tell you plans don’t always go the way you want them to. If you want to leave the house at 3:30 and plan ahead to do so, your son or daughter might blow out of their diaper at 3:28, forcing an entire outfit change (and possibly other clean up). You just have to go with it. In a similar way, a marketing plan doesn’t always go the way you want it to. Sometimes certain strategies don’t work or turn out not to be practical when you thought they would be. Or something urgent might come up that throws you off track. Don’t get discouraged! Remember to take a minute to breathe, regroup and figure out where you’ll go from here.
In the world of communication, it’s a no brainer that clear and proper communication is important. While this is a fact of the business world, it was also one that began swirling around my head as I was watching one of my favorite movies of all-time, the 2010 Canadian horror comedy, ‘Tucker and Dale vs Evil.’ The film is filled with confusing situations and awkward encounters between two groups of characters in the woods, with many instances involving deadly miscommunications that only serve to throw gasoline on an already-burning fire of confusion.
Read on for a look into the seven biggest communication mishaps from the movie, and find out how these lessons can apply to your current and future public relations and marketing campaigns.
Tucker and Dale vs. Evil: A Story of Miscommunication
In the movie, a pair of hillbilly friends, Tucker and Dale, are headed out of the city to fix up Tucker’s new vacation home and enjoy a quiet weekend deep in the woods, drinking PBR and fishing to their heart’s content. Unfortunately, a group of college students is also headed up to their neck of the woods, and they plan on having fun like only co-eds can do.
The two groups initially meet at a last-chance gas station, and the students accidentally mistake Tucker and Dale for backwoods murderers. Little do they know that this is the furthest thing from the truth, and a series of deadly consequences stems from their unwarranted terror. Along the way, the film is laugh-out-loud funny, mixing classic stereotypical horror scenes with humor.
Here are seven of the biggest lessons I learned from the movie that are crucial to communicating not only in the film, but also in the PR and marketing world.
7 (Mis)Communication Lessons from ‘Tucker and Dale vs. Evil’
Don’t Ignore the Warning Signs – Stay on Top of Your Progress
In ‘Tucker and Dale vs. Evil,’ warning signs are both ignored and overanalyzed, at the same time. On the one hand, the group of college kids mis-reads every “warning sign” they come across, leading them to think Tucker and Dale are evil murderers, when in fact, the students are just paranoid. However, they fail to ignore their own internal warning signs that a friend in their group is beginning to lose his mind. As he descends deeper and deeper into madness, the group of friends fails to reign him in, leading to deadly consequences as the situation boils out of control. Continue reading
One of the questions we ask our clients at the beginning of each editorial media pitching campaign is, “If you could be in any media outlet, which would you choose?”
The answer is almost always the Ellen DeGeneres Show or Better Homes & Gardens. Although not every product or service is ideal for Ellen or Better Homes, there is an outlet out there that they would be good for.
How to Find the Best Media Target for Your Business
How do you find that media outlet, pitch the right journalist and secure editorial coverage? Think about the following two questions:
- Who is your target demographic?
- What do they read, watch or listen to?