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Use These 10 Insider Tips and Techniques to Avoid Common Press Release Mistakes. Get Noticed & Promoted!
Although the method by which we deliver press releases to the media has changed —mostly they are sent in the body of an email and occasionally by fax, but no longer by snail mail— guidelines for producing the best press releases have not changed. Avoid common press release mistakes! The team at Three Girls Media & Marketing wants your news to be noticed, promoted and sent virally to your audience. Follow these top 10 insider tips to write a perfect press release that will do its job for you right, the first time!
- Use Proper Formatting. It is critical to represent yourself professionally, starting with the actual press release presentation. In a previous blog including precise layout details, we underscored the importance of following proper press release formatting. You can also get great general writing tips from the Associated Press’ Style Guide. Read more
8 Practical PR Tips
Effective public relations campaigns require careful consideration. You can do more damage than good by sending out a poorly-planned newsletter or contacting a reporter without being prepared. Here are a few guidelines to keep you on the right path!
8 Quick & Easy Tips to Use Social Media for Your Business
The Internet has been with us for over a decade, yet there are still many business owners who have not embraced social media platforms as part of their company’s PR strategy. Some may use sites like Facebook and Google+ for personal reasons, but when it comes to their business, a solid presence just isn’t there. The bad news is that if you are a business owner and have been avoiding or unable to get on board with today’s social media tools, you’re missing out on tons of exposure, potential new customers, clients and revenue. The good news is that this situation is easily remedied, and you could be enjoying a robust presence by the end of the week, if not today! Read more
9 Strategic Tips to Write a Successful Media Pitch
There are many things you can do inside your own circle of influence to promote your business, product or service. You can post on social media, write regular blog posts, update your website and make time for in-person networking. If you want to expand beyond the possibilities in your personal sphere, however, you need a different strategy. Perhaps you want to appear in a magazine, a newspaper section or a circular’s list of the Top Ten products. Maybe you would like a media professional with clout to review your product or help spread the word about your service to his or her wider circle of influence. Maybe you have your sights on being on a television show or radio program. Three Girls Media & Marketing consistently obtains this kind of professional media coverage for our clients. Here are our strategic insider tips to help you get the press placements you seek. Read more
How to Write an Effective Press Release
Press releases are not only for the rich, the famous, or huge companies anymore! Gaining access to all kinds of press and getting free publicity has become attainable for everyone like never before. Writing a release to increase business exposure makes great sense. Here are some insider tips on how to create a press release (a.k.a. news release or media release) that gets noticed and promoted, and also generates SEO (Search Engine Optimization), resulting in greater customer engagement. Read more