On this episode of PUNCH! Media & Marketing Made Easy on 1220am KDOW, The Wall Street Business Network, it’s all about “Mobile Marketing for Business,” the ‘must-do’ trend for businesses! Our guest for the entire show is a familiar voice on PUNCH! – Adam Helweh of Secret Sushi Creative who has graced us with his terrific knowledge on a variety of other topics.
In Segment 1 of PUNCH! we talk about exactly what mobile marketing encompasses and it’s general definition, as well as how usage of smartphones and tablets are quickly eclipsing the use of laptops and desktop computers for consumers looking for information on businesses and for mobile commerce. Click here to listen.
In Segment 2 we discuss how host Erika Montgomery just launched a new mobile friendly website for her business, Three Girls Media & Marketing Inc. and the various things business owners need to know about creating a mobile ready site. We also take a call from a listener who asks about how he can maximize mobile marketing for his small business. Adam and I offer him a variety of tips including mobile emaill marketing, mobile advertising, using business listing services like Google Places, Yahoo Maps, Yelp, Foresquare etc. and how to capture email addresses from customers so you can engage in mobile commerce and market to them on their mobile devices, and what things that are mandatory to include on a mobile site. Click here to listen.
In Segment 3 we talk about mobile apps, how that’s just one small part of mobile marketing and isn’t necessary for all businesses. We also chat about the types of businesses a mobile app would be right for. Then we discuss mobile advertising, mobile commerce and how those ads can be highly targeted to geographic area as well as specific types of mobile devices. Them we talk about the major player in mobile advertising, Pandora, and why ads on that platform have been so successful. Click here to listen.
In Segment 4 we discuss the benefits of using Google Analytics (www.Google.com/Analytics) for your business, what the future of mobile marketing holds including various ways and platforms to offer specialized mobile advertising using mobile devices in the form of special offers. Then we talk about the ‘digital wallet’ and what role it’s going to play for mobile users, We also talk about how some car companies are integrating mobile software into car dashboard displays and what advantages that holds. Lastly, we cover mobile commerce and how tablet devices and smart phones are used much more now than laptops or desktops when it comes to shopping. Click here to listen.
In Segment 5 we wrap up the show by discussing the foundational elements of mobile marketing and what business owners need to start doing NOW in order to stay competitive including having a mobile responsive website, mobile commerce and mobile advertising. Lastly we discuss Adam’s syndicated podcast, The SoLoMo Show (www.SoLoMoShow.com), which covers a wide variety of topics on digital marketing. Click here to listen.
PUNCH! host and Three Girls Media CEO Erika Taylor Montgomery also offers a complimentary 30-minute consultation to discuss your businesses public relations and social media marketing needs. To set yours up today call or email Erika at 408-871-0377 or [email protected]