Social Networks
5 Tips for Writing to Close a Sale
Writing to sell is different from any other kind of writing. Rather than just presenting facts, your goal is to persuade and motivate. Mary Cantando has compiled this terrific list of tips for how to go about writing when you want to close a sale.
Look at your latest marketing copy, website content or e-blast and see if you’re missing any of the following steps. If so, you could be losing sales.
Your Website = Your Sales Team
In the digital age, a good website is vital to selling your product or services. It’s even become your sales team/sales representatives. Think about it: when you walk into a store, the design and upkeep of the interior will influence whether or not you decide to buy. Most companies design their physical locations to fit the brand they’re building. An upscale furniture store will have fancy couches and beds with high-end tables and rugs placed carefully around as if you’re in a fine living room. A discount furniture store will have a ‘warehouse’ feel, with couches, beds, tables and rugs laid out in with a less high-end feel. If you’re not impressed with the feel of the store, chances are you won’t end up returning.
A website needs to be created the same way. Read more
Closing the Sale
Good news – someone contacts you to find out more information about the services you offer. How do you respond?
I recently experienced a bit of a role reversal. For a volunteer project with my church, I offered to research prices of local print shops to find out what would be most cost-effective for the quality we were looking for. It’s one of the few times that I was asking about prices, services, etc. as opposed to telling potential clients about what Three Girls offers. Being on the opposite side of the sale was a great exercise for me – it reminded me that there are techniques you should use while closing the sale. Read more