Social Networks
5 Fun Articles
There’s a lot of great content out there. Here are 5 fun articles from around the web we found over the past couple of weeks:
- When to use i.e. in a sentence http://bit.ly/ci1mBl – The Oatmeal put together this fun, illustrated explanation of when i.e. should be used in a sentence. Read more
5 Tips for Writing to Close a Sale
Writing to sell is different from any other kind of writing. Rather than just presenting facts, your goal is to persuade and motivate. Mary Cantando has compiled this terrific list of tips for how to go about writing when you want to close a sale.
Look at your latest marketing copy, website content or e-blast and see if you’re missing any of the following steps. If so, you could be losing sales.
5 Must-Read Articles
There’s a lot of great content out there. Here are a 5 must-read articles we found online over the past week.
- 5 Unique Traits of Great Small Company Employees – Small companies are different than large, fortune 1000 firms. It’s time they start hiring differently, too. This is a great list of traits to look for, including a non-standard personality and having something to prove. Read more
How to Pitch Your Story
So you’ve got a fabulous story idea that would be perfect for that website, blog, magazine or newspaper. What do you do? Mashable Editor in Chief Adam Ostrow offered advice about how to pitch your story to a media outlet on PRSarahEvans.com:
What is your preference email or phone?
Email!
How do you feel about being pitched via social media?
I don’t mind it, but it’s really not part of my workflow, so it can be less efficient. My Facebook and Twitter accounts are a mix of both my business and personal life, whereas our news box is all business. So, I don’t mind it, but you’re just not doing us or yourself any favors by trying to pitch us this way. Read more
Al La Carte PR: Customized Virtual Press Kit
At Three Girls, we focus on helping the little guy: small- and medium-sized businesses that need PR the most, but often can afford it the least. While we do offer comprehensive Public Relations campaigns, we understand that not all companies are ready or have the resources to invest in an All-Inclusive campaign, which is why we offer a variety of Al la Carte PR Services to fit the needs of almost any budget.
The first element of any successful Public Relations project is a Virtual Press Kit. With instant access to information and high-resolution images, these media-friendly pages provide the 5 W’s (Who, What, When, Where, Why & How) in a format their familiar with. Read more
A Step-by-Step Blogging Guide
A lot of small business owners and entrepreneurs have started blogging to help raise their online visibility, but they don’t necessarily have an effective method to regularly write solid posts.
About a week ago, Chris Brogan posted an article about A Simple Blogging Formula. His formula includes a few vital steps that a lot of new bloggers tend to overlook: Read more
DIY PR – 3 Subject Line Tips
A carefully crafted pitch is an important step for those approaching the media asking for editorial coverage, but perhaps even more important is the subject line of the pitch. At Three Girls, we recommend pitching via email because:
- It’s less intrusive.
- Information is provided in one place.
- You can include a link to additional information.
- Media professionals generally prefer it.
How to Take a Break – 3 Tips
As a small business itself, Three Girls knows that small business owners feel like they need to give 110% of themselves to their company, and it can be hard to turn off work and take a break for a while. Here are three tips Erika likes to give other owners about how to take a break without your company suffering: Read more
Best-Kept Marketing Secrets
Small Business Trends posted an article about the Best-Kept Marketing Secrets last year, and the advice still stands. From Relationship Marketing and Strategy to Messaging and Online Marketing, these secrets are chock-full of solid advice. Here are a few of our favorites:
“Don’t be afraid to give stuff away, whether it be helpful articles, lists of resources, credit to your peers, or a little something extra to your clients. Be generous.”
- Rachelle Matherne, Five by Five PR www.fivebyfivepr.com Read more
Your Website = Your Sales Team
In the digital age, a good website is vital to selling your product or services. It’s even become your sales team/sales representatives. Think about it: when you walk into a store, the design and upkeep of the interior will influence whether or not you decide to buy. Most companies design their physical locations to fit the brand they’re building. An upscale furniture store will have fancy couches and beds with high-end tables and rugs placed carefully around as if you’re in a fine living room. A discount furniture store will have a ‘warehouse’ feel, with couches, beds, tables and rugs laid out in with a less high-end feel. If you’re not impressed with the feel of the store, chances are you won’t end up returning.
A website needs to be created the same way. Read more