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8 Practical PR Tips

Tuesday, December 13, 2011 @ 08:12 AM  posted by Jennifer Donahue

Effective public relations campaigns require careful consideration. You can do more damage than good by sending out a poorly-planned newsletter or contacting a reporter without being prepared. Here are a few guidelines to keep you on the right path!

  1. Know your goals. Be specific in this regard. Do you want publicity for publicity’s sake or do you have an event coming up? Are you just looking to get more foot traffic in the door, or do you have a measurable sales goal in mind? Read more

Big Tools for Small Businesses

Thursday, November 17, 2011 @ 09:11 AM  posted by Jennifer Donahue

The Internet is rife with dedicated tools – many of them free – that make it easier than ever for small businesses to compete in a global marketplace. Whether you need tools to help with social media management, communication or marketing, there’s something out there to make your job easier. Here are a few of my favorites:

Twilert
With Twilert you can be notified by email of Twitter activity for any term (or set of terms) you specify. Similar to Google Alerts, Twilert is especially helpful for keeping track of what’s happening on Twitter without having to spend all day monitoring your feed. The filtering options help keep the results pertinent to your business. Read more

7 Writing Tips to Help You Stay on Message

Thursday, November 3, 2011 @ 09:11 AM  posted by Jennifer Donahue

In business, words matter. We write to tell a story, to make a point or to engage a reader. But it’s easy to fall into the trap of over-writing – filling space with unnecessary words when most of the time, less is more. Whether you are marketing your company, utilizing social media or communicating with clients, here are a few tips to keep your business writing clear and concise:

  1. Use simpler words when they’ll do the job. Don’t use “inculpate” if you really mean “blame.” The University of Wisconsin’s writing center calls this Inflated Diction. I just call it big words! Read more

Beginning Three Girls, Advice for Entreprenuers & More

Monday, October 10, 2011 @ 09:10 AM  posted by Emily Sidley

Erika was recently given the chance to share her story behind starting Three Girls with LoretaTV! The interview includes the motivation to begin the firm, advice for entrepreneurs and more. See the full video here:

Small Business Owners Need to Stay Healthy, Too!

Monday, June 20, 2011 @ 09:06 AM  posted by Emily Sidley

Even if you have a never-ending to do list, there are ways to take care of yourself while running a small business at the same time.

Small business owners are busy. Most feel like they have to put 110% into their company to keep from falling behind, and as a result they push their wellbeing to the back burner. Even if you have a never-ending to do list, there are ways to take care of yourself while running a small business at the same time.

Three Girls client Rozenhart Family Chiropractic offers a lot of fabulous healthy living tips on their blog and Facebook page small business owners can utilize. Here are a few highlights from their blog:

At-Work Sitting Tips
Sitting all day isn’t good for your body. What can you do to help?

Here are at-work sitting tips you can incorporate into your workday:

  1. 50/10 Rule. Don’t sit for more than 50 minutes. Set a timer and take ten when it rings. Read more