Social Media Etiquette and Rules to Follow [Part 2]

Understanding the rules and etiquette guidelines of social media can make or break the success of your company. A poorly managed profile can make your business look careless and like you are not interested in your followers.

Last month, inspired by the recent craze of Pokémon Go, I gave you social media etiquette rules and guidelines for Facebook, Twitter and Instagram. While these are three of the most popular social media platforms, there are still many more out there. Keep reading for more guidelines on social media and specific insights into Pinterest, LinkedIn and Snapchat. 

Important Social Media Do’s and Don’ts

How often does your small business engage in proper social media etiquette? So often, a brand will think they have a handle on social media but neglect their customers and engage in poor behaviors and habits. To avoid falling into social media traps, here is a list of do’s and don’ts to best represent yourself and company.

Social media pipeline.

Social media etiquette rules will help your brands reputation.

3 Do’s for Social Media Etiquette:

  1. Do Use A Cheery, Familiar Tone

No one wants to feel constantly bombarded with different advertisements. Use a natural, conversational tone when sending out posts. Customers respond more positively to a human tone, rather than just another ad.

  1. Do Initiate Customer Interactions

Social media is meant to be social! Include open-ended questions and ask for the opinions of your customers; they’ll love to be included in the conversation.

  1. Do Decide Who Your Brand Is and Be That Person

Don’t lose focus of who you are as a brand and company. Be consistent with the content, images and helpful answers so your customers can get a feel for who you are as a brand.

3 Don’ts for Social Media Etiquette:

  1. Don’t Put off Responding to Your Followers

Customers expect a fast reply when they write a comment or complain about you on social media. Reply in a timely matter and customers are more likely to recommend your brand to their friends and family.

  1. Don’t Only Talk About Yourself

Not everything needs to be about you! Follow the topics and trends your customers are interacting with and get involved. They’ll appreciate seeing a company they love sharing their interests.

  1. Don’t Lose Your Balance

There is a fine balance between posting too much and too little on social media. If you post too infrequently your content may never be seen, but overwhelming your fans’ news feeds is just as bad. Try posting a varying number of updates throughout the week to see which yields the highest rate of interaction.

Keep in mind these rules for social media as you begin your business’ Pinterest, LinkedIn and Snapchat accounts. Continue reading

7 Facebook Marketing Questions, Answered

Surely you’ve heard about the benefits of social media marketing to reach your brand’s target audience and generate customer excitement, which (hopefully) leads to sales. Using social media channels like Facebook to grab the attention of your customers is not a new idea, but first there are several things you should know in order to make these efforts successful.

social media marketing image

Do you have questions about Facebook marketing? Read on for the answers!

4 Things to Know About Social Media Marketing

  1. Different Networks = Differing Approaches:

    Social media marketing tactics aren’t all automatically the same on each of the major networks; you’ll need to take differing approaches depending on which network you’re publishing updates on. For example, Twitter updates should be short and sweet, while Pinterest updates rely heavily on graphics.

  2. Post Regularly:

    To develop a solid fan base on social media, it’s important to post new updates regularly. Whether you click “publish” weekly, daily or several times a day, be sure to remain consistent.

  3. Shareable Content is King:

    Shareable content includes updates that are timely, relevant to your audience’s lives, include videos and images, and aim to educate your fans; these types of updates are well-suited to sharing on social media. Think about the last video you shared with your friends on Facebook; was it a boring and stilted company announcement, or was it relatable and more humorous?

  4. Use Visual Content:

    The use of visual content is crucial to the success of a social media marketing campaign and for encouraging positive fan engagement. According to Inc., “81 percent of people only skim the content they read online.” Using visuals is an excellent way to catch their attention and encourage them to interact with your brand. You can use images to showcase your brand’s personality, from using colors consistent with your logo to choosing unique type fonts.

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The Evolution of Social Media for Business

social media word cloud

Discover how social media has changed the marketing world.

When social media sites started popping up just over a decade ago, no one really expected these new kinds of forums to explode in the way they have. Over the years social media has evolved into so much more than just a way for friends to connect with each other. From early on there were businesses who took note of the possibilities that social media offered and used it to their advantage, paving the way for marketers today. As time has gone on, social media has established itself as a main source of communication between the public and businesses around the world. Follow along as we take a walk down memory lane for each platform, looking back on how it has changed the game for business and marked its permanency in social media marketing.

Twitter:

When Twitter first hit the online scene it was a way for people to share concise messages, containing a maximum of 140 characters, with groups of people in their following, taking after the SMS limits of text messaging. When it came to professional and business use, it was a free for all in the beginning in regards to growing a following. The number of followers you had was more of a measurement of your business’ success on the platform than the number of people who actually engaged with what you were saying. The more people you had following you, the more people would see your messages – or that was the hope anyway. Continue reading

Social Media Etiquette and Rules to Follow [Part 1]

Unless you’ve been living under a rock for the past week or so, you’ve likely heard all about Pokémon Go. This app/game allows user to a real world way to “Catch ‘em All” and experience their neighborhood in a whole new way through (can you believe it?) walking.

With all these wannabe Ash and Misty’s out there, society has started calling out players for their poor choices and behaviors. Some of these biggest offenders are walking into traffic and playing in sensitive places such as cemeteries and the Holocaust Museum. SF Curbed recently released a list of do’s and don’ts that should be followed by players:

Pokémon Go Do’s:

Are you obsessed with Pokémon Go?

Are you obsessed with Pokémon Go?

  • Be a Good Sport
  • Buy Goods from Restaurants and Stores
  • Put Your Phone Away When It’s Appropriate
  • Carry External Batteries
  • Read the Poke Stop for Information About Your City
  • Explore Your City

Pokémon Go Don’ts:

  • Don’t Loiter Around Areas Where Children Are
  • Don’t Run into Traffic
  • Don’t Play in Sensitive Locations (churches, memorials, hospitals, etc.)
  • Don’t Hang Around Someone’s House
  • Don’t Fall Down Stairs
  • Don’t Leave Yourself Vulnerable
  • Don’t Be Rude
  • Don’t Shame Others

With all this talk of do’s and don’ts for playing Pokémon Go in public, it got me thinking about the rules of social media. For new businesses who may not be familiar with the rules and etiquette of social media, here is a guideline to follow for the different platforms.

Guidelines for Social Media

Each social media platform is its own beast and should be handled individually, however, there are some general rules that should be applied to all sites. Take a look at this checklist of questions from Forbes to make sure everything you share is the best representation of your brand:

  1. Should I target a specific audience with this message?
  2. Will anyone really care about this content besides me?
  3. Will I offend anyone with this content? If so, who?

    Follow these social media etiquette rules for business pages.

    Follow these social media etiquette rules for business pages.

  4. Is this appropriate for a social portal, or would it best be communicated another way?
  5. How many times have I already posted something today? More than three can be excessive.
  6. Did I spell check?
  7. Will I be okay with absolutely anyone seeing this?
  8. Is this post too vague? Will everyone understand what I’m saying?
  9. Am I using this as an emotional dumping ground? If so, why? Is a different outlet better for these purposes?
  10. Am I using too many abbreviations in this post and starting to sound like a teenager?
  11. Is this reactive communication or is it well thought-out?
  12. Is this really something I want to share?

After reviewing the social media checklist, let’s take a look and the do’s and don’ts of each social media platform that you may find yourself using for your business. Continue reading

Tips & Tricks for Business Twitter Pages

Recently, I shared an article detailing helpful advice for setting up a company page on Facebook. Now that you’ve gotten a handle on your business’ Facebook page, why not tackle another social media platform like Twitter? Although it’s important to only take on the social media channels you have time to maintain, it can also give your company’s SEO (search engine optimization) a boost to have a solid presence on multiple platforms. Read on for tips, tricks and strategies for your company’s Twitter profile.

A blue bird on a blue background

Has your company set up a Twitter page yet?

Why Twitter? A Look at User Demographics

Why should your company even consider setting up a company page on Twitter? First let’s take a look at Twitter’s user demographics from Business Insider, Social Caffeine and Craig Smith at DMR.

  • 19% of the entire adult population is on Twitter
  • Twitter’s active user base totals 310 million
  • By 2018, 24.2 % of internet users are expected to have an account
  • The majority of Twitter users are college-educated and under 50 years of age
  • Since 2013, Twitter has seen a significant increase among men and those over age 65
  • According to the Pew Research Center, 22% of men and 15% of women use Twitter
  • Twitter receives 120 million unique monthly visits
  • 34% of users log on more than once per day

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