3 Social Media Marketing Tips from Clichéd Marriage Advice

What social media marketing lessons can you learn from marriage advice? With Valentine’s Day earlier this month, relationship advice was everywhere! I came across this article about clichéd marriage advice and couldn’t help but notice how many of the tips apply to social media. Here are the 3 that stood out to me.

3 Social Media Marketing Tips from Clichéd Marriage Advice

Here are 3 marriage tips to apply to your social media marketing campaign.

Here are 3 marriage tips to apply to your social media marketing campaign.

1. Mind your manners. Saying “please,” “thank you” and “you’re welcome,” doesn’t just go a long way in helping your spouse remember you respect and love them! By minding your manners you let followers know you don’t take them for granted and show your appreciation.

2. Variety is the spice of life. Trying something new is good for a marriage. It’s also good for a social media marketing campaign! Change things up and post a different time of day to see what happens, or try adding something new to your updates, like fascinating infographics or inspiring quotes. Continue reading

Social Media Marketing: 3 Lessons from TurboTax

3 Social Media Marketing Lessons from TurboTax

3 Social Media Marketing Lessons from TurboTax

When you think of filing taxes, you may not always think of social media marketing. But in my case, that is exactly what was on my mind when I was using TurboTax. Here are three lessons in social media marketing I discovered when using their website.

3 Social Media Marketing Lessons from TurboTax Continue reading

Social Media Marketing Stats: Instagram

Is Instagram part of your social media marketing strategy? In just 5 years, this app has become a major player on the social media scene. In fact, recent data shows that it’s become more popular than Twitter among adults in the United States!

Social Media Marketing Statistics: Instagram

Is Instagram part of your social media marketing strategy?

Is Instagram part of your social media marketing strategy?

Here are the Pew Research Center’s findings from their September 2014 survey:

  • 52% of online adults use 2+ social media websites (up 10% from 2013)
  • 53% of 18-29 year olds use Instagram
  • 49% of all Instagram users use it every day
  • Instagram increased its overall user figure by 9% from 2013 to 2014
  • Instagram received notable growth in nearly every group of demographics within the past year
  • 21% of American adults use Instagram (virtually identical to LinkedIn and Pinterest and 2% more than Twitter)

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5 Lessons in Social Media: Part 2

5 Social Media Lessons

5 Social Media Lessons

Taking the social media world by storm is a worthy, yet challenging task. Knowing what to post and when to post it are just two of the hurdles you may come up against. Last week I gave you 5 lessons from social media sites to help you get started on your journey. Here are five more tips to help you succeed. Continue reading

6 Digital Marketing Tips: How to Raise Google Search Ranking

Startup Stock PhotosWe’ve discussed the importance of social media marketing and blogging for SEO before, but just how vital is it to your digital marketing strategy? Very! If you want to be found online, it’s important you understand a few basic steps to raise your search engine ranking on Google. Keep reading for 6 helpful tips.

Google’s Factors to Consider

AudienceBloom analyzed two popular correlation studies to determine key factors that correlate to higher rankings in Google (see the full infographic below). Here are their main findings:

  • Google gives more authority to websites that end with .com
  • Google+ updates increase search rank more than any other social media network
  • Google ranks short URLs higher than long ones
  • Faster websites are ranked higher than slower ones
  • Higher ranking is given to domain names without dashes that exactly match the user’s search
  • From 2013 to 2014, more weight was given to keywords in internal and external links as well as in the body
  • From 2013 to 2014, less weight was given to keywords in the title and meta description
  • More content seems to be better than less content

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