Public Relations Lessons from Black Friday Shopping

Public Relations Lessons from Black Friday Shopping

Public Relations Lessons from Black Friday Shopping

Ah, Black Friday; the day (now week) when everything consumers could ever want is available for huge discounts starting in the wee hours of the morning. Whether shoppers plan on staying up all night, or waking up before the sun rises, there are public relations lessons that can be learned from the biggest shopping event of the year. Here are three public relations lessons from Black Friday to use during a new public relations campaign.

3 Public Relations Lessons from Black Friday Shopping

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3 Blogging Tips for Newbies

3G.Blog.IMAGE.11.20.2014Blogging for your small business can be one of the best ways to directly share news and information with your target audience and current customers. Follow these three easy steps to create a blog using one of the best blog sites and you can easily boost your business’ online marketing in no time!

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Social Media Marketing: 3 Top Pinterest Brands

What can you learn from the top brands on Pinterest?

What can you learn from the top brands on Pinterest?

Pinterest has become one of the fastest rising stars in social media marketing since its inception in March 2010. The social media platform offers users a unique opportunity to find, create, and execute boards and projects that fit a small business’ interests and needs. As social media becomes a leading factor in the e-commerce decision making process, successful brands on Pinterest are in tune to what their followers want to see. Here are three of the most successful Pinterest users and how they’ve leveraged the site for their brand.

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Social Media Tip: How to Improve SEO with Pinterest

Do you want to improve SEO (search engine optimization) for your website? We’ve discussed the importance of blogging regularly and taking advantage of Google+, but there’s another social media network that can help increase your search engine ranking, too: Pinterest.

4 Steps to Increase Search Engine Ranking with Pinterest

Here are 4 steps to take for Pinterest to increase your search engine ranking.

Here are 4 steps to take for Pinterest to increase your search engine ranking.

If you’re familiar with Pinterest, you know this social media site is primarily visually based. Still, the text you include in the description of each pin (or update) is vital to making your content easy to find.

Kim Garst breaks down 4 steps for increasing search engine ranking by using this major social media network:

  1. Choose keywords (preferably long tail) that your audience is likely to be looking for
  2. Create a board using those keywords in the title, and/or images with those keywords in the caption
  3. Promote your board and consistently add new content
  4. Watch your Google rankings TAKE OFF!!!

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3 Public Relations Lessons from Baking

3G.Blog.BakingPR.IMAGE.11.14.2014With the holidays just around the corner, the inner baker within each of us is begging for a chance to shine through classic desserts and seasonal treats. I learned a few lessons during my latest foray into baking that could also be applied to a public relations strategy. These tips and tricks can save you from repeating a mistake that impacted the entire batch and potentially help boost your business’ ability to use public relations in marketing! Continue reading