Category Archives: Social Media

Excuses for Social Media: Is it all just blah, blah, blah?

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Yay, you posted an awesome update on your social media feed! You received 400 likes, a couple comments and maybe even saw it shared on someone else’s page. You built a beautiful social selling community; but did you make any sales? Oops.

Small businesses are not the Ryan Seacrest’s of the Facebook or Twitter world. Social media is an incredible tool that is often being used incorrectly; a hammer being used to drill a pilot hole. While a tool kit isn’t complete without that hammer, it won’t get you anywhere if you want to hang a shelf. Yet you continue to make excuses to use it saying that it will eventually get you somewhere, right?

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Pinterest Followers: How to Get Their Attention

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How many Pinterest followers does your company have?

With close to 50 million users, Pinterest is a popular social network that is growing by the minute. However, many small businesses don’t realize how profitable the site actually is. Most would not believe that Pinterest generates more profit for businesses than Facebook and Twitter. Are you ready to grow your brand? All you need is an account and band of loyal Pinterest followers. 3G.BlogPic.5.17.2013

In March of this year, Pinterest demonstrated its profitability with their “Pinterest Web Analytics ” program. Before its debut, companies were in the dark when it came to knowing if the social network was a good investment. Now, their analytics program proves just how valuable the site is, and how valuable Pinterest followers are. Pinterest’s analytics show how followers are influenced into buying products by tracking how many people pin your company’s pin, the number of users that re-pin those pins and how often those pins and re-pins lead to people visiting your business’ website and making a purchase. Continue reading →

Business Strategy – Vine Social Media Tips & Tricks

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Will you climb the social media ranks with Vine?

Will you climb the social media ranks with Vine?

Social Media platforms are popping up left and right, and while there is value in all social media networks, it can be confusing for leaders to determine which should be included or amended into a marketing or business strategy. With the hundreds of apps and social media platforms currently in practice, it would be impossible to delve into each and every one, but today, in part 1 of this multi post series, we look into one of the newest additions to the social media family and learn ways in which business leaders can utilize Vine videos within their business strategy. Continue reading →

Facebook Fans: How to Get Them and Keep Them

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Does your company know how to get and retain Facebook fans?

With over a billion users, you or someone you know probably has a profile on this social network. With this being said, Facebook offers businesses a great way to grow their brand. However, companies need to be aware that a profile is different than a Facebook fan page (check out one here made by Coca-Cola). Businesses have fan pages, individual people have profiles. 3G.BlogPic.5.10.2013

A Facebook fan page allows your business to gain Facebook fans. So what are the steps in creating an amazing page? This post will explain, giving your business the tools needed to impress the public and gain Facebook fans. Continue reading →

Social Media Monitoring – 4 Tips for Surviving Crisis

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How does your social media get monitored?

How does your social media get monitored?

Social media is everywhere we turn. Not only is it on our computers, cell phones and tablets, it is also readily available and/or referenced on television, in newspapers and ultimately anywhere we go. With websites like Facebook, Twitter and Foursquare being utilized in aspects of both marketing and customer service, it is more important than ever to understand the concept of social media monitoring in order to respond effectively to negative feedback, not-so-friendly postings or even crisis situations.

With social media being at the fingertips of anyone carrying a smart phone, it is common for a negative customer service experience to be immediately uploaded onto a company Twitter profile or Facebook fan page in real time. How a business or a brand responds to a negative event via social media will directly affect the outcome and opinions of the fans that are or become involved with the online conversation. Continue reading →