Over the Valentine’s Day holiday, my best friend got engaged. Since her proposal, I have become obsessed with all things related to being a blushing bride. I find myself perusing Pinterest at all hours of the day, searching The Knot for great reviews and watching endless marathons of Say Yes to The Dress, Four Weddings, and every wedding movie ever made. Now I know that this all just sounds like a girly rite of passage, but with the extensive planning that goes into making a wedding perfect and the unique process that is followed for each event, I began to wonder how the multi-billion dollar wedding industry could help better the social media, marketing or public relations efforts of a small business or brand. In this blog post, we identify three positive take-away tips from planning a trip down the aisle.
Three Marketing Lessons Learned From Wedding Planning: Continue reading