Yay, you posted an awesome update on your social media feed! You received 400 likes, a couple comments and maybe even saw it shared on someone else’s page. You built a beautiful social selling community; but did you make any sales? Oops.
Small businesses are not the Ryan Seacrest’s of the Facebook or Twitter world. Social media is an incredible tool that is often being used incorrectly; a hammer being used to drill a pilot hole. While a tool kit isn’t complete without that hammer, it won’t get you anywhere if you want to hang a shelf. Yet you continue to make excuses to use it saying that it will eventually get you somewhere, right?