What should you post on social media? Here are 11 creative ideas.
I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.
8 Challenges of Creative Content Marketing
It isn’t easy to come up with fresh, new and exciting ideas for your business day in and day out. As Jeff Bullas mentions, there are eight main challenges that can be barriers to your content marketing plan. They are:
- Finding inspiration and ideas for the content
- Creating it
- Making it relevant
- Resourcing it
- Managing it
- Monitoring it
- Measuring it
- Making it “liquid” and contagious
As CoSchedule continues, the most important questions to ask yourself when determining if content is a good fit are:
- What’s in it for my audience?
- Would I click on this?
- Is this relevant to my business?
Without a solid plan, like creating, drafting and scheduling your posts at least a week at a time, this can feel overwhelming to the average busy business owner. To really shine, you might have to step outside your comfort zone. Continue reading