Watching Television for Social Media Inspiration

TV from the 1950's

Television has been a fan favorite since the 1950’s.

Television began in 1927 but didn’t really take off until the 1950’s. The appeal of television in this era was that it connected people from different parts of the world together. Major events, such as the debate of John F. Kennedy and Richard Nixon and Walter Cronkite announcing the death of President Kennedy, had the entire nation glued to their TV sets. Social media today has become what television once was. Users head straight to social media to get their news, product information and reviews of businesses on computers and phones. If your company is thinking of getting into the social media game, here are ways to find inspiration from America’s favorite medium as you venture in to its current obsession. Continue reading

The Benefits of Social Media Marketing For Your Business (Infographic)

This is the title of the social media marketing infographic

See the social media marketing infographic below for the details!

It’s no secret that social media marketing has huge potential for businesses and entrepreneurs alike. The benefits of a strong campaign go far beyond your bottom line. There are countless reasons why this type of advertising and promotion wins over the most leads and conversions.

Today we’ll look at three strong benefits your business can take advantage of, followed by an infographic packed with valuable information needed to maximize your potential on social media.

3 Massive Benefits of Social Media Marketing

I could easily sit here and list 75 benefits of social media marketing, but let’s look at the big picture and how these platforms benefit your company:

1. You Build Trust

When you think about your favorite brands, you realize that you trust them. You’ve always known them to be good to you, therefore you remain loyal and continue purchasing their products. Your actions and efforts on social media help build that trust and loyalty with your customers.

2. It Builds Authority and Credibility

Your social media is powered by the content you create on your business blog. Once you’ve found your resource on making a website, and you’ve started producing this content, you’ll start promoting it on your chosen platforms. As people start to see your brand as an authority, you’ll gain credibility. This all points to increased trust, loyalty, and increased conversions.

3. Increased Customer Engagement

Social media offers a huge potential for better engagement and customer service. Since everything happens on these platforms in real-time, the opportunities for you to grow your audience and nurture your leads are endless. Continue reading

The Twitter-Savvy Business: Tips for Increased Engagement

Twitter birds splash out of smartphone.

Are you using Twitter as effectively as possible?

Twitter is an important part of your marketing strategy. It lets you reach a larger, more diverse demographic and promote your business in your own words. It also gives clients and customers a direct line of communication with you and vice versa. But how do you increase the engagement of your followers without sounding contrived? Here are some tips on how you can boost interest and engagement from current followers, as well as examples of businesses that do it the best.

Stat Boosting Techniques

Believe it or not, there are studies and statistics taken on what kind of tweets garner the most interaction from users on Twitter. While the 140 character limit seems short, it’s actually too long for most users. Statistics show that tweets of 110 characters or less get 17 percent more engagement than tweets than max out on character limit. Always tweet between the hours of 8 a.m. and 7 p.m. Though Twitter is active all the time, most people are engaged in the Twitterverse during regular work hours and you’ll see a 30 percent engagement boost in this time span, but this doesn’t mean you should write off the weekend, either. Weekend tweets in this time frame show an additional 17 percent boost as well.

Images, Links and Retweets

It’s a cliche that a picture is worth 1,000 words, but in the Twitter community this is absolutely true. Images get far more interaction than plain text as they’re quicker for users to digest. Links geared toward your demographic will also spark interest and oftentimes lead to user clicks and retweets. Boost your engagement by asking for it. When you tweet an important message you think others should hear, ask for retweets. The people who support your business will oblige happily, as good content spreads easily and quickly. Continue reading

Social Media Marketing: The Benefits & Tools to Execute a Campaign

Social media marketing has quickly become one of the most necessary forms of marketing since 2014, when many experts agree the trend began. To young entrepreneurs, engaging in social media marketing is a no brainer and is a must in their minds. Older small business owners, on the other hand, may not understand the value and relevancy of social media marketing. Keep reading to not only understand the benefits of social media marketing, but to also learn which tools can help you find and schedule content for a successful campaign.

Social media marketing is an important part of small business success.

Social media marketing is an important part of small business success.

Benefits of Social Media Marketing

Customers not only expect a business to have a Facebook page, but they base whether or not they’ll go to a store (in person or online) based on the company’s social media standing. A recent study by G/O Digital found that shoppers like to study the Facebook pages of businesses before they go out. Finding out information about the business they are looking into is essential to their purchasing decisions. The study also found that buyers are also more likely to commit to a purchase based on positive reviews on Facebook feeds.

Social media marketing extends past Facebook, all the way to Twitter, Instagram, Pinterest and many others. While your business doesn’t need to be on every single platform, it is important to have strong presence and complete profile on whatever site or sites you choose. Take a look at a list of Top 10 Benefits of Social Media Marketing according to Forbes: Continue reading

7 Business Uses for Social Media Marketing

Social media marketing tactics provide a wonderful opportunity for your company to connect with customers, reach a new demographic and grow your client and fan base in a way that traditional brick and mortar stores and customer service hotlines can’t. Using social media as a vehicle to carry your message is not only low-cost, but it’s personal and friendly, which can help you stand out against the social noise of cat videos, memes and selfies. What is social media marketing? Read on to find out.

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What is Social Media Marketing?

Social media marketing is the process is gaining online attention, and raising customer engagement, brand recognition and website traffic through the use of social media sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Snapchat, YouTube, Vine and more. This is done through sharing engaging updates, publishing fresh and relevant content and reaching out to your consumers.

Since every social network is set up differently, has a slightly varied audience and requires different tactics to reach customers, keep reading for seven business uses and tips for each approach. Continue reading