Did you know only 21 percent of businesses use social media for customer support? Stand out from your competition by providing excellent service through your social channels!
How can you make sure your LinkedIn updates are as effective as possible? Effy recommends following these five Ps!
What does social media marketing have to do with customer service? Erika Taylor Montgomery (CEO) and Emily Sidley (Senior Director of Publicity) explain in the video below.
When choosing the right social media channels to focus on, you should consider the type of products and services you offer as well as who your target audience is. Additionally, each platform has different groups of users characterized by certain demographics, so having a solid understanding of each channel’s reach is crucial to your overall social media strategy.
Keep reading to learn who uses each social media channel and what type of content to post to increase your business’ brand awareness online.
Trying to reach young adults? Reach them where they are! More than half of Millennials use Instagram; consider putting your time and resources into the platform!