This past week, Weird Al Yankovic released 8 new songs in 8 days from his album – one each day with an accompanying music video. Of course, with how popular and talented he is, the songs went viral. Starting with Tacky last Monday, each video had millions of views and shares. What social media management tips can you learn from Weird Al? I came up with 5.
5 Social Media Management Tips from Weird Al Yankovic
Follow these social media management tips to be like Weird Al.
1. Start with someone else’s success. Weird Al’s newest songs include parodies of some really popular tunes: Pharrell’s “Happy,” Lorde’s “Royals” and Robin Thicke’s “Blurred Lines.” By putting his own spin on successful songs, he created something completely new to share. In the same way, don’t be afraid to look at what other brands are doing on their social media channels and put your own spin on it.
2. …But don’t take all the credit. Weird Al Yankovic gets permission from each song’s original artist. In addition to avoiding any legal trouble, sharing credit and even getting permission (depending on how similar your content is) is a professional courtesy that’s worth extending.
3. Stay relevant. Weird Al’s first single was released in 1979. He’s been writing, recording and performing both parodies and original songs for 35 years! One big element of his success (in addition to his creativity and sense of humor) is his ability to stay relevant. An important part of social media management is keeping up with what’s going on in the world and using it for your business’ benefit. Continue reading