Understanding the rules and etiquette guidelines of social media can make or break the success of your company. A poorly managed profile can make your business look careless and like you are not interested in your followers.
Last month, inspired by the recent craze of Pokémon Go, I gave you social media etiquette rules and guidelines for Facebook, Twitter and Instagram. While these are three of the most popular social media platforms, there are still many more out there. Keep reading for more guidelines on social media and specific insights into Pinterest, LinkedIn and Snapchat.
Important Social Media Do’s and Don’ts
How often does your small business engage in proper social media etiquette? So often, a brand will think they have a handle on social media but neglect their customers and engage in poor behaviors and habits. To avoid falling into social media traps, here is a list of do’s and don’ts to best represent yourself and company.
3 Do’s for Social Media Etiquette:
- Do Use A Cheery, Familiar Tone
No one wants to feel constantly bombarded with different advertisements. Use a natural, conversational tone when sending out posts. Customers respond more positively to a human tone, rather than just another ad.
- Do Initiate Customer Interactions
Social media is meant to be social! Include open-ended questions and ask for the opinions of your customers; they’ll love to be included in the conversation.
- Do Decide Who Your Brand Is and Be That Person
Don’t lose focus of who you are as a brand and company. Be consistent with the content, images and helpful answers so your customers can get a feel for who you are as a brand.
3 Don’ts for Social Media Etiquette:
- Don’t Put off Responding to Your Followers
Customers expect a fast reply when they write a comment or complain about you on social media. Reply in a timely matter and customers are more likely to recommend your brand to their friends and family.
- Don’t Only Talk About Yourself
Not everything needs to be about you! Follow the topics and trends your customers are interacting with and get involved. They’ll appreciate seeing a company they love sharing their interests.
- Don’t Lose Your Balance
There is a fine balance between posting too much and too little on social media. If you post too infrequently your content may never be seen, but overwhelming your fans’ news feeds is just as bad. Try posting a varying number of updates throughout the week to see which yields the highest rate of interaction.
Keep in mind these rules for social media as you begin your business’ Pinterest, LinkedIn and Snapchat accounts. Continue reading