How can you drive more engagement on your Facebook page? Effy shares four evidence-based tactics to wrap into your strategy!
How can you keep those followers from ‘unfollowing’ your company’s social media channels? Make sure you’re not guilty of these four common blunders!
Whether you’re trying to reach Millennials, Gen Xers or Baby Boomers, social media is the way to go. More than half of each generation follows a brand on social media prior to purchasing a product!
In the world of communication, it’s a no brainer that clear and proper communication is important. While this is a fact of the business world, it was also one that began swirling around my head as I was watching one of my favorite movies of all-time, the 2010 Canadian horror comedy, ‘Tucker and Dale vs Evil.’ The film is filled with confusing situations and awkward encounters between two groups of characters in the woods, with many instances involving deadly miscommunications that only serve to throw gasoline on an already-burning fire of confusion.
Read on for a look into the seven biggest communication mishaps from the movie, and find out how these lessons can apply to your current and future public relations and marketing campaigns.
Tucker and Dale vs. Evil: A Story of Miscommunication
In the movie, a pair of hillbilly friends, Tucker and Dale, are headed out of the city to fix up Tucker’s new vacation home and enjoy a quiet weekend deep in the woods, drinking PBR and fishing to their heart’s content. Unfortunately, a group of college students is also headed up to their neck of the woods, and they plan on having fun like only co-eds can do.
The two groups initially meet at a last-chance gas station, and the students accidentally mistake Tucker and Dale for backwoods murderers. Little do they know that this is the furthest thing from the truth, and a series of deadly consequences stems from their unwarranted terror. Along the way, the film is laugh-out-loud funny, mixing classic stereotypical horror scenes with humor.
Here are seven of the biggest lessons I learned from the movie that are crucial to communicating not only in the film, but also in the PR and marketing world.
7 (Mis)Communication Lessons from ‘Tucker and Dale vs. Evil’
Don’t Ignore the Warning Signs – Stay on Top of Your Progress
In ‘Tucker and Dale vs. Evil,’ warning signs are both ignored and overanalyzed, at the same time. On the one hand, the group of college kids mis-reads every “warning sign” they come across, leading them to think Tucker and Dale are evil murderers, when in fact, the students are just paranoid. However, they fail to ignore their own internal warning signs that a friend in their group is beginning to lose his mind. As he descends deeper and deeper into madness, the group of friends fails to reign him in, leading to deadly consequences as the situation boils out of control. Continue reading
How can you manage your company’s social media more efficiently? Erika Taylor Montgomery (CEO) shares a helpful resource in this video!