Social Media Marketing Tips from a Two-Year-Old

This is a picture of a 2-year-old running.

Here are 4 social media marketing lessons gleaned from a 2-year-old.

What can a 2-and-a-half-year-old teach you about social media marketing? A lot, actually. As I was thinking about advice for managing Facebook, Twitter, Google+ or LinkedIn, my daughter kept coming to mind. Sometimes approaching social media marketing with the freshness of a child can give your campaign new life. Here are 4 nuggets of advice gleaned from my daughter:

1. Move on after mistakes. My daughter is getting pretty good at her colors, counting and naming animals, but it’s not uncommon for her to forget the number 3 or accidentally call a parrot an “owl.” Although she’s close, as her mother I want her to get it right, so I kindly correct her and she moves on; she doesn’t worry about making mistakes here and there. If you find yourself making a mistake, don’t let it paralyze you. Apologize and move on, thinking about how you can prevent the misstep from happening in the future. Continue reading

3 Instagram Lessons from Gisele Bündchen

Is your business on Instagram?

Is your business on Instagram?

With so much focus on Facebook and Twitter, many small business owners may forget about the value of Instagram. Long gone are the days of just sharing what you had for dinner; now businesses are capitalizing on the success of the social media site by using it to interact with followers and showcase new products. Creating an Instagram account is just the first step; knowing what to post can help you find and attract a wide audience. Supermodel Gisele Bündchen has mastered the art of Instagram and can teach you a few lessons. Here are three tips taken from her account.

Instagram: 3 Lessons from Gisele Bündchen Continue reading

3 Social Media Lessons from Orange is the New Black

Don’t get caught without learning these 3 social media lessons.

Don’t get caught without learning these 3 social media lessons.

Over the past week, I, like most Netflix account holders, binge watched the latest season of Orange is the New Black. I am a new fan of the show, but after seeing all of the posts and excitement on social media about it, I was inspired to start watching. After watching the show and following it Facebook and Twitter, here are three social media lessons I learned from the Netflix original series.

Orange is the New Black: 3 Lessons in Social Media

  1. Provide Background Information

Along with following the lives of various inmates at Litchfield Penitentiary, we get a glimpse at their personal history. Continue reading

3 Social Media Lessons from Comedians in Cars Getting Coffee

Have you found lessons in social media from cars and coffee?

Have you found lessons in social media from cars and coffee?

One of my favorite web series is Comedians in Cars Getting Coffee. During this series, Jerry Seinfeld goes around interviewing fellow comedians in expensive cars while stopping at diners to share a drink and a meal. Over the past 6 seasons, here are 3 lessons in social media I have learned from the series.

 

Comedians in Cars Getting Coffee: 3 Lessons in Social Media Continue reading

3 Social Media Lessons from “The View”

What social media lessons can you learn from TV?

What social media lessons can you learn from TV?

What social media lessons have you learned from daytime television? For some reason, one of my favorite talk shows is “The View.” I remember watching the show as a kid with my grandparents and have continued to watch it into adulthood. After years of watching, here are three social media lessons I have learned from the show.

3 Lessons in Social Media from “The View”

  1. Show Personality

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