Get Creative: Using Snapchat in Social Media Marketing

One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing; for that reason, it can be used to better your business and improve its online presence. Keep reading for more information on the app your business may just need to download.

What Is Snapchat?

Incorporate Snapchat into your social media marketing campaign to reach a new audience.

Snapchat is a social media messaging app created by two Stanford students with an interest in building cool stuff. It allows users to take photos and record video with the ability to add unique artistic aspects like text and drawing and use fun filters to look like a dog or they’re wearing glasses at the beach. Each photo message is referred to as a “snap” and each snap can be delivered to individuals on a friends list and will be shared for a predetermined amount of time (between 1-10 seconds) before being automatically deleted. Continue reading

Effy Says…People Love To Be Online!

Tip: Invest in social media marketing!

Social media users are online nearly 2 hours a day, which is why Facebook, Instagram, Twitter, LinkedIn and other social platforms can be a valuable way to connect with consumers.

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

5 PR and Social Media Resolutions for 2017

The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions for your business as well? The following five intentions can help you reach new customers, make connections with influencers and build your brand’s name recognition. Read on to learn them!

Happy New Year from Three Girls Media!

  1. Resolve to Make a Comprehensive Marketing Plan

Establishing a new strategy for 2017 requires coming up with a comprehensive plan. Luckily, that doesn’t have to be as difficult as it sounds! As Emily Sidley, Three Girls’ Sr. Dir. Of Publicity, explained in her blog post, How to Create Your 2017 Marketing Plan, there are five simple steps to drafting the perfect plan. They are:

  1. Review the previous year, determining what strategies worked and where there may be areas of opportunity.
  2. Establish new goals that are SMART (Specific, Measureable, Attainable, Relevant and Timely).
  3. Brainstorm new and exciting marketing strategies.
  4. Write out your plan visually. It’s helpful to do this month-by-month so you can see how strategies work together.
  5. Put your plan into action and evaluate it after about 6 months.

Some common strategies that may be helpful to include in your marketing plan are: Continue reading

Social Media and Crochet: The Surprising Similarities that Will Blow Your Mind

crochet and social media

Do you know how social media and crochet are similar? Find out in this post!

Crocheting is a craft I learned as a young girl while sitting on my great grandmother’s lap. Crochet involves connecting one chained loop to another in a pattern that magically ends up creating a beautiful masterpiece. I never realized that those times of watching, learning and helping would assist me in my career in public relations and marketing, specifically in social media. Continue reading to discover the shocking similarities between crochet and social media marketing.

Social Media Statistics by Platform

Before we dive into the similarities of social media marketing and crocheting, let’s take a look at the individual social media platforms. The more you know about each one and how they are used by people, the better prepared you are to be successful on the social media site you choose for your small business. Here is a breakdown of important statistics and facts for today’s popular social media sites that will help you create the best strategy for your small business. Continue reading

Engaging Social Media Ideas for Small Businesses

social media ideas designer desk architectural tools office concept

Don’t miss these tips for creating an engaging social media marketing campaign.

Social media has the potential to catapult a business to great heights if you use it well. Your goal is to ensure as many people as possible know about your services, and the likes of Facebook, Twitter and Instagram could help you achieve your aim.

Contest Marketing

One of the greatest ways for a company to reach a wider audience is to hold a competition. Start a simple ‘Like, Share and Comment’ contest for people to win a superb prize, which should remain in-line with your services and brand. Not only will this ensure more people become aware of your product, but it will help you boost your followers and increase your social media engagement.

A Recurring Series

Just like with a business, your social media account must have a USP. Give your audience a reason to want to follow you, and a recurring series can help you do just that. Take Ascot Diamonds as a perfect example. The company specializes in diamonds in Dallas and regularly provides their Facebook followers with amazing facts they ordinarily wouldn’t know about the gemstone – so they will keep following to learn a little more. Continue reading