One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing; for that reason, it can be used to better your business and improve its online presence. Keep reading for more information on the app your business may just need to download.
What Is Snapchat?
Snapchat is a social media messaging app created by two Stanford students with an interest in building cool stuff. It allows users to take photos and record video with the ability to add unique artistic aspects like text and drawing and use fun filters to look like a dog or they’re wearing glasses at the beach. Each photo message is referred to as a “snap” and each snap can be delivered to individuals on a friends list and will be shared for a predetermined amount of time (between 1-10 seconds) before being automatically deleted. Continue reading