Advice for Sprinkling Holiday Spirit into Your Marketing Strategy

The holiday season is upon us, and with it comes a fantastic opportunity for your business to connect with its customers in a fun, new way. There’s still time to take advantage of the holidays and resonate with your audience throughout the season. Here are 13 ways to inject the holiday spirit into your digital marketing strategy, starting with social media tactics.

Spread holiday cheer through your marketing strategy.

Spread holiday cheer through your marketing strategy.

Holiday Spirit in Marketing: 13 Strategies

  1. Combine Social Media with Traditional Marketing Strategies

You put lots of effort into all aspects of your business’ marketing, from printed advertising materials like fliers, brochures and advertisements, to pamphlets, handouts or coupons. This holiday season is the perfect time to offer seasonal deals like a Holiday Doorbuster sale or New Year’s event. To get the most mileage out of your efforts, be sure to combine your social media tactics with traditional marketing strategies. Include social media handles on all content you produce so customers can find you everywhere. Continue reading

Discover How to be Successful on Social Media

Find out how your small business can use social media successfully.

Discover the secrets on how your small business can use social media successfully.

Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. In order to reach your audience in a direct and engaging manner, it is vital that your small business is on social media as well. If you’re unsure on how to create a social media strategy that connects meaningfully with your customers, keep reading for the steps to success, pitfalls to avoid and several ways to add a little personality into your account.

5 Steps to Get Started on Social Media

The world of social media can be daunting, stressful and chaotic, but extremely rewarding in the end. For many small business owners, social media marketing is a new and scary thing, but these simple steps should get you on a track to success.

  1. Research –Before you take the plunge and jump into social media marketing for your small business, take the time to research your brand’s audience. Are they more likely to be on TwitterFacebook, Google+, LinkedIn, Instagram or Pinterest? What times of day are they the most active online? What kind of information are they interested in from social media? These are all crucial questions you need to find the answers to in order to make the most out of your social media attempts and connect with your audience.
  2. Plan – After you have done your research, it is time to come up with a game plan. Diving head first into social media marketing without any sort of plan is like moving without boxes! This step is when you need think about the frequency you post, the time of your posts and your goals for social media. After you have a clear vision for your social media, set aside time every week so you can plan and draft your next set of social media. Doing this will ensure that you have fresh content ready for your audience to enjoy.
  3. Organize – Now that you have a plan, sort out your priorities. What tools can you utilize to make your life easier? For social networking, schedule your posts ahead of time. Websites like HootSuite and SproutSocial allow you to organize your social media days or even weeks in advance. Organization is key to keeping stress levels at a minimum.
  4. Execute – You are now ready to post your first round of social media. It’s really not that scary to tweet, post and/or pin. One thing to remember during this step is do not get discouraged if you aren’t seeing immediate responses. It takes time and consistency to build your audience; keep pushing forward and your patience will be rewarded!
  5. Reflect – How did it go? What could you do next time to make it less stressful? Social media marketing is always changing, so take time to reflect on how your campaign is going. What worked last week may not be working this week. New trends are always on the rise and old ones fade into background noise. One thing is for sure: when it comes to social media there’s always room for improvement.

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Effy Says…Response Time Matters!

As Effy says, respond to your social media followers promptly!

As Effy says, respond to your social media followers promptly!

How long does it take you to respond to social media followers? Set notifications so you can answer questions or reply to comments promptly.

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

Asked and Answered: 9 More Facebook Marketing Questions

Back in August, I shared about 7 commonly asked Facebook marketing questions and offered advice for embarking upon a successful social media marketing campaign. There are many benefits of having an online presence, and no company should miss out on the value of being on social media.

Facebook marketing, like any other project, requires research. We like to use a powerful tool called Buzzsumo  to help us generate ideas, find relevant keywords, learn about new industry trends, reach out to social influencers and monitor online mentions. Buzzsumo helps us provide relevant content for both ourselves and our clients.

What questions have you always had about Facebook marketing?

What questions have you always had about Facebook marketing?

Buzzsumo’s Susan Moeller recently shared an article with the answers to 56 common Facebook marketing questions, including both the company’s insight and Mari Smith, who has been dubbed the “Queen of Facebook.” Last time, we answered seven of those questions; here are the answers to nine more.

9 More Common Facebook Marketing Questions, Answered

  1. What types of posts perform the best on Facebook?

Buzzsumo’s Insight:

Buzzsumo found posts that included a question at the end performed better than other types of content. Their research included questions that had been set up by Facebook’s poll function. They also found that posts containing a question and an image did much better and gained more engagements than other types of posts. Continue reading

Social Media and How It Affects Your Future

future, technology, man.

Here are just a few reasons it’s important to invest in social media.

Social media is quickly becoming an important part of our lives. We share almost everything on social media, from that funny office party picture to some of the knowledge and skills we have. Social media is a great way to form relationships too, both with our audience and key influencers in the industry.

What most people don’t realize is the impact social media has in our future. That is what we are going to find out in this article.

Social Media for Building Credibility

Social media is a great place to build credibility. Combined with a blog and other channels, you can develop a strong online presence and be known for what you can do. Twitter, Facebook and LinkedIn are all great for developing credibility in a particular field. You can start by sharing articles from your blog and engage the audience with important topics and insights. Continue reading