Unless you’ve been living under a rock for the past week or so, you’ve likely heard all about Pokémon Go. This app/game allows user to a real world way to “Catch ‘em All” and experience their neighborhood in a whole new way through (can you believe it?) walking.
With all these wannabe Ash and Misty’s out there, society has started calling out players for their poor choices and behaviors. Some of these biggest offenders are walking into traffic and playing in sensitive places such as cemeteries and the Holocaust Museum. SF Curbed recently released a list of do’s and don’ts that should be followed by players:
Pokémon Go Do’s:
- Be a Good Sport
- Buy Goods from Restaurants and Stores
- Put Your Phone Away When It’s Appropriate
- Carry External Batteries
- Read the Poke Stop for Information About Your City
- Explore Your City
Pokémon Go Don’ts:
- Don’t Loiter Around Areas Where Children Are
- Don’t Run into Traffic
- Don’t Play in Sensitive Locations (churches, memorials, hospitals, etc.)
- Don’t Hang Around Someone’s House
- Don’t Fall Down Stairs
- Don’t Leave Yourself Vulnerable
- Don’t Be Rude
- Don’t Shame Others
With all this talk of do’s and don’ts for playing Pokémon Go in public, it got me thinking about the rules of social media. For new businesses who may not be familiar with the rules and etiquette of social media, here is a guideline to follow for the different platforms.
Guidelines for Social Media
Each social media platform is its own beast and should be handled individually, however, there are some general rules that should be applied to all sites. Take a look at this checklist of questions from Forbes to make sure everything you share is the best representation of your brand:
- Should I target a speciﬁc audience with this message?
- Will anyone really care about this content besides me?
- Will I offend anyone with this content? If so, who?
- Is this appropriate for a social portal, or would it best be communicated another way?
- How many times have I already posted something today? More than three can be excessive.
- Did I spell check?
- Will I be okay with absolutely anyone seeing this?
- Is this post too vague? Will everyone understand what I’m saying?
- Am I using this as an emotional dumping ground? If so, why? Is a different outlet better for these purposes?
- Am I using too many abbreviations in this post and starting to sound like a teenager?
- Is this reactive communication or is it well thought-out?
- Is this really something I want to share?
After reviewing the social media checklist, let’s take a look and the do’s and don’ts of each social media platform that you may find yourself using for your business. Continue reading