How Social Media Has Changed PR

Tuesday, August 31, 2010 @ 03:08 PM  posted by Emily Sidley

Our own Erika Taylor Montgomery was featured on the Pro & Content podcast this week! She shared her insights regarding how social media has changed PR and her opinions on the “traditional press release.”

Tune in here: http://bit.ly/aK1Onh.

5 Fun Articles

Tuesday, August 24, 2010 @ 09:08 AM  posted by Emily Sidley

There’s a lot of great content out there. Here are 5 fun articles from around the web we found over the past couple of weeks:

  1. When to use i.e. in a sentence http://bit.ly/ci1mBl – The Oatmeal put together this fun, illustrated explanation of when i.e. should be used in a sentence. Read more

A Step-by-Step Blogging Guide

Thursday, July 1, 2010 @ 12:07 AM  posted by Emily Sidley

A lot of small business owners and entrepreneurs have started blogging to help raise their online visibility, but they don’t necessarily have an effective method to regularly write solid posts.

About a week ago, Chris Brogan posted an article about A Simple Blogging Formula. His formula includes a few vital steps that a lot of new bloggers tend to overlook: Read more

Why MediaFunnel is My Twitter Client of Choice

Thursday, April 29, 2010 @ 08:04 PM  posted by Emily Sidley

There are a lot of different Twitter clients out there, but they aren’t all created equally. I’ve dabbled a bit with various different programs (TweetDeck, Hootsuite, etc), but my favorite to use is, without a doubt, MediaFunnel. Read more

Social Media Can’t Do Everything

Tuesday, April 27, 2010 @ 11:04 PM  posted by Emily Sidley

As social media becomes more and more prevalent, businesses are continuing to turn to social media “experts” and sites like Twitter and Facebook. Although we agree it is important to incorporate social media into your PR strategy, there are a few things social media can’t do that small business owners and entrepreneurs should be aware of. Read more

How to Socially Network Without a Large Time Commitment

Tuesday, April 27, 2010 @ 12:04 AM  posted by Emily Sidley

If you’re like most small business owners, you’re busy. Without a large staff (or sometimes any staff), you don’t have the option to delegate various tasks to someone lower down the food chain. The question is, while you’re busy wearing numerous hats, how can you add social networking into your already overwhelming ‘To Do’ list? Read more

5 Ways to Gain More Followers

Tuesday, April 27, 2010 @ 12:04 AM  posted by Emily Sidley

It’s true that quality is better than quantity when it comes to friends on Facebook, followers on Twitter and contacts on LinkedIn. It’s better to have 5 followers that read every update and interact with you than 500 that could care less what you’re posting. Read more

How Facebook and Twitter Started, and Why They Should Be Used Differently

Tuesday, April 27, 2010 @ 12:04 AM  posted by Emily Sidley

Although Facebook and Twitter are both social networking sites, they have separate beginnings and provide distinct services. Although you can post similar information on both sites, they are inherently different. Read more

I’m on Twitter/Facebook/LinkedIn. Now what?

Tuesday, April 27, 2010 @ 12:04 AM  posted by Emily Sidley

Chances are you’ve heard of Twitter, Facebook and LinkedIn. You might have even registered for an account and then gotten stuck, not really knowing what to do with it. Here is a quick guide to getting set up and begin using each of these social networking sites effectively. Read more

What is Social Networking?

Monday, April 26, 2010 @ 11:04 PM  posted by Emily Sidley

I think the best “Social Network” definition I’ve seen is on PCMag.com’s Encyclopedia:

An association of people drawn together by family, work or hobby. The term was first coined by professor J. A. Barnes in the 1950s, who defined the size of a social network as a group of about 100 to 150 people.

On the Web, social networking sites such as MySpace, Facebook and Twitter have expanded the concept to include a company’s customers, a celebrity’s fans and a politician’s constituents.

Simply put, social networking is connecting with people using websites like Facebook, Twitter and LinkedIn. It can be useful personally (connecting with friends and family) and professionally (connecting with industry peers, customers, business partners, etc). Read more