Eggs, Hunts & Easter Traditions – Marketing Tips & Takeaways

Have an "Eggcellent" Easter!

Have an “Eggcellent” Easter!

Easter is one of my favorite holidays; I love everything, from the pastel colored Easter dresses to the hollowed out chocolate Easter bunnies! In this blog post, we introduce three social media and marketing tips and takeaways that can come from the bright spring holiday.

Three Social Media Lessons from the Easter Holiday: 

1. Be creative: Each year hundreds of thousands of children (and some children at heart) color hard boiled eggs with crayons, vinegar dye, stickers or anything in between. There are never two eggs that are identical and it leaves immense amount of room for each one to be uniquely its own. This is a concept that can be applied directly to social media and marketing. Whether it be a larger scale marketing campaign or a single tweet, each post should be well thought out and individualistically designed. Continue reading

Social Networks: Quality Over Quantity

Recently, Shareaholic conducted a survey to gauge consumer engagement with different social networks. What they found should not be surprising, quantity does not equal quality.

Shareaholic’s study found that YouTube, Google+ and LinkedIn drive the most engagement from followers and referrals to business’ websites.

The study looked at Shareaholic’s followers’ average visit duration, pages per visit and bounce rate for visitors referred to its network of 200,000+ websites from 8 different social networks: Facebook, YouTube, Google+, LinkedIn, Pinterest, Reddit, Twitter and

What social networks do your followers engage most on?

What social networks do your followers engage most on?

StumbleUpon.

YouTube received the best scores in all three areas of engagement. The bounce rate of YouTube was the lowest at 43.19%, it had the highest pages per visit with 2.99 and it had the longest visit duration at 227.82 seconds. While Google+ and LinkedIn are the social networks with the fewest social referrals they actually bring in the most engaged followers. Continue reading

Status: How to Be Perfect in Social Media

The game of social media is becoming vaster each and every day, and it’s easy to get lost in the rules. When it comes to small business etiquette, how are you sure what to post, on what platforms and at what times? Let me lay out some key tips to get you started.

Are you writing correctly for social media?

Are you writing correctly for social media?

QUICK FACTS ABOUT SOCIAL MEDIA ENGAGEMENT

Facebook: It’s okay to post after your business doors are closed.

Pinterest: Pins without human faces get re-pinned 23% more than those with faces.

Google+: Full size images (800x600px) will make your post stand out.

Blog Posts: Keep them between 300-550 words.

YouTube: The file name should reflect the video title.

Twitter: The shorter the status, the better. That includes links.

Instagram: Use basic photography composition (e.g. the rule of thirds) to make images more appealing. Don’t forget hashtags!

Alright, so you’ve got your quick facts. Ready for the secret to the perfect social media status? Continue reading

Marketing Plan Tip: Using Google Plus for Business

Did you include social media as a component of your marketing plan this year? Which networks are you focusing on? If Google Plus isn’t part of the plan yet, it should be.

Google Plus Statistics

Here's why Google Plus needs to be part of your company's social media marketing plan.

Here’s why Google Plus needs to be part of your company’s social media marketing plan.

Google Plus is an incredibly valuable resource for business owners – especially when it comes to increasing website traffic. Just look at these statistics:

  • 300 million active users; 63% male, 37% female
  • 22% of US online adults visit Google Plus each month, which is the same number who use Twitter and more than those who use LinkedIn, Pinterest or Instagram.
  • 28% of Google Plus users make at least $60,000 per year
  • Top brands have 90% as many followers on Google Plus as on Twitter and more followers than on YouTube, Pinterest and Instagram combined.
  • Google Plus posts generate almost as much engagement as Facebook updates and almost twice as much engagement as their Twitter updates. Continue reading

SEO & Content Management: 5 Ways to Stand Out

Fun Fact #1: The amount of information on the Internet is expected to increase by 600 percent by 2020. That’s a lot of content.

Fun Fact #2: Americans spend roughly 10 hours a day consuming that content.

Question: How are your content management skills?

There is no point in producing content if it isn’t SEO optimized and driven by a succinct and clear purpose. Content without a strategy is just stuff, and there is already a lot of stuff flooding people’s brains. So how do you make your content stand out among the rest?

How do you stand out?

How do you stand out?

1. The Shock Factor

Content management is all about keeping up with current trends, trying new things and staying relevant. The best way to do this is to find an unsaturated niche, as Mark Schaefer calls it, and create quality content that leads Google users right to you. Like Schaefer says, “You don’t have to be the best content creator, just the first and most overwhelming one.” Go for the shock factor and become a go-to source for explorers in your niche.  Continue reading