4 Social Media Crimes: Part 2

somejailAre you public enemy #1 for breaking social media rules? Defying the established guidelines set on Twitter, LinkedIn and the other platforms can alienate readers and deter your audience from following and subscribing to your brand. Last week I gave you 4 social media crimes to watch out for; here are 4 more crimes to be aware of. Continue reading

4 Social Media Crimes: Part 1

4 Social Media Crimes

4 Social Media Crimes

Be aware! There could be social media criminals lurking on your feeds and followers list! Don’t let their bad actions bring you down. Even worse than going to social media jail is the abandonment of fans because you keep breaking the laws of engagement! Review your rap sheet and use these 4 social media tips, and come back next week for more tips to clean up your act.

4 Social Media Crimes

  1. Beginning a Tweet with “@”

It is instinctive to begin a conversation or reply by addressing the person by name:
“@KatyPerry is going to kill it at the #SuperBowl. #HalfTime #GoPats” By including the subjects handle first, Twitter believes this is a private conversation and it takes away from the social aspect of the site. Input a period “.” at the beginning of the post .@KatyPerry to make the tweet visible to everyone. Continue reading

3 Social Media Lessons from the Golden Globes

Social media lessons from the Golden Globes

Social media lessons from the Golden Globes

Last Sunday the 72nd annual Golden Globes took place in Beverly Hills, California and were packed with celebrities and glamour. Third time hosts Tina Fey and Amy Poehler started off the show with a monologue with one-liners as sharp as a tack. While watching the awards ceremony, I found these three lessons in social media from the comedy duo.

3 Social Media lessons from the Golden Globes

  1. Know Your Audience

When writing content for social media it is crucial to know who your audience is. Even the greatest of posts will be for not if shared with the wrong group. Like Tina and Amy who crafted jokes specifically for those in attendance at the ceremony, they made sure to know who they were talking to and about. Continue reading

3 Marketing Tips from the “Mayhem Sale”

3 Marketing Tips from Mayhem

3 Marketing Tips from Mayhem

Did you watch the 2015 Sugar Bowl? If you did, you not only saw Ohio State beat the University of Alabama, but you also saw Mayhem, the main character in Allstate Insurance’s TV commercials. To the rest of us, Mayhem is a hilarious nuisance who scratches your car or buckles in the roof of your house because snow can be heavy. But to Matt and Shannon, Mayhem was a burglar who sold everything in their house during a series of commercials. If you couldn’t get enough of the commercial series, here are three marketing tips you can use for your business from Allstate Insurance and Mayhem.
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4 Social Media Marketing Lessons From My Husband

There’s a lot you can learn about managing your company’s social media accounts in a place that’s often overlooked: the people around you. This shouldn’t be surprising – after all, the first word in “social media” is social!

In the past I’ve shared lessons I’ve learned from my daughter, parents and brother, but there’s another person that’s reminded me of valuable social media marketing lessons: my husband, Matt.

4 Social Media Marketing Lessons

My husband reminded me of these 4 social media marketing lessons.

My husband reminded me of these 4 social media marketing lessons.

1. Be funny. One of the many things I love about Matt is his sense of humor. Laughing is good for you; it makes things more memorable and inspires you to share with others. The same principle is true of social media. When something makes you laugh, don’t you want to pass it along? By sharing funny pictures or entertaining videos, your followers are more likely to share it with their friends.

2. Remember context. As important as humor is, it’s important to consider the circumstances. I know Matt well enough that I can often tell when something funny runs through his head that isn’t appropriate for the situation. Remember that social media marketing is about establishing a connection between your business and your followers, so make sure anything you post somehow fits within the context of your company. Continue reading