3 Marketing Lessons from Lena Dunham

Marketing lessons learned from Lena Dunham

Marketing lessons learned from Lena Dunham

On Saturday, October 18th I had the wonderful opportunity to go to Lena Dunham’s book tour for her memoire, Not That Kind Of Girl. I was so excited to see her! Not only am I a fan of her television show, Girls, but I also really enjoyed her flick, Tiny Furniture. I’ve always felt that she has a grasp on my generation – the good, the bad and the ugly. Through waiting in anticipation for her to appear and watching her performance, I discovered three parallels to marketing and customer relations.

3 Marketing Lessons from Lena Dunham

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3 Tips for Repurposing Content

Follow these tips for repurposing content.

Follow these tips for repurposing content.

Trying to market your business online? The best digital marketing strategies include updating social media accounts daily, writing blog posts once a week, distributing e-newsletters once a month and more. Feeling overwhelmed? Good news: there’s a way to make creating all that content easier; it comes down to repurposing what you’ve already got.

Repurposing content is an important part of your digital marketing strategy. In addition to making you more efficient, it can help you keep your company’s branding and messages consistent.

3 Tips for Repurposing Content

Here are 3 tips for repurposing your various types of content. Continue reading

4 Social Media Mistakes

3G.Blog.IMAGE.SocialMedia.10.17.2014

Social media is a great way to boost your company’s branding. With platforms such as Facebook, Instagram and Twitter gaining more popularity than ever, it can be easy to have a few errors that prevent you from having success. Be sure to avoid these common social media mistakes and you’ll be a hashtag rock star in no time!

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Social Media Management: 3 Lessons from Clam Digging

You can learn a few social media marketing lessons from clam digging.

You can learn a few social media marketing lessons from clam digging.

This past weekend I took part in the first clam dig of the season. My dad and I went down to Pacific Beach near Ocean Shores to participate in the much anticipated events. During this two day, rain filled adventure, I not only learned how to find and hunt for clams, but also lessons that can be transferred into social media campaigns.

3 Social Media Lessons Learned from Clam Digging

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6 Social Media Marketing Lessons from the San Francisco Giants

Here are 6 social media marketing lessons to learn from the San Francisco Giants.

Here are 6 social media marketing lessons to learn from the San Francisco Giants.

As someone who grew up in Silicon Valley and enjoys baseball, it’s no surprise I’m a San Francisco Giants fan. However, living in Washington it can be hard to feel connected to my team. The main way I stay connected (especially during the playoffs!) is through social media.

Over the years I continue to be impressed with the Giants’ social media marketing tactics. As social media continues to grow, their marketing team embraces it and uses it to connect with fans. Here are a few lessons we can learn from them.

6 Social Media Marketing Lessons

1. Be spontaneous. From using hashtags like #PenceVsFence and posting photos right away, the Giants share news in real time. Although your business might not have exciting plays or at-bats to jump on, you can use memes and appropriate news stories to make your updates timely. Continue reading