How regularly do you post on LinkedIn? As Effy explains, five posts a week can make a difference!
Are you using your social media channels for customer service? Erika Taylor Montgomery (CEO) and Emily Sidley (Senior Director of Publicity) explain why you need to in this video.
Where do most internet users spend their time? As Effy explains, social media is the top online activity. Are you investing in social media marketing for your brand?
The phrase, “Content is King,” has been thrown around a lot in the marketing world, and at Three Girls Media, we believe that sharing custom, quality content will really set your brand apart from its competitors. Everyone wants a piece of the content marketing pie because customized content is a crucial part of a well thought out marketing strategy, and can work wonders for the success of your company’s marketing campaigns. Why does content marketing work so well? Read on to find out.
What Exactly Is Content Marketing?
Many items fall under the overall content marketing umbrella, including blogging, guest articles, infographics, videos, social media updates, web copy and even email campaigns. According to the Content Marketing Institute, content marketing is a marketing technique that involves the creation and distribution of relevant and valuable content to attract, acquire and engage a clearly defined and well understood target audience. They stress that content marketing provides these three key benefits to your business:
- Increased sales
- Lower costs
- A higher quality of loyal customers
This is done with the goal of driving profitable customer action, including website clicks, product purchases and phone calls to your business. It also helps strengthen overall brand awareness and aid in your brand’s name recognition. Continue reading