How can your non-profit organization benefit from social media?
Whether your non-profit organization has a large or small allotment of money for publicity, social media campaigns are perfect for any budget. Some of the best charitable organizations have used social media to spread their message to more people than any other campaign type could. Here are three social media methods to use for your non-profit organization.
3 Ways to Use Social Media for Non-Profit Organizations
- Create Events
Social media platforms such as Google Plus and Facebook allow users to create events for their cause. Creating social media events allows fans and followers to participate in the festivities even if they cannot be there in person. Whether the event is on a national or local level, allowing fans the opportunity to engage will help in recruiting and awareness.
- Create Cover Photos
Social media sites, like Facebook, Twitter and LinkedIn, have created empty spaces on their sites for headers and backgrounds. This is the perfect opportunity to put your organization’s logo or message front and center on social media profiles. Charities like Water.org have created their own themes to be featured on sites. These themes are a way for supporters to show their support and expose their friends and followers to your cause.
- Create Videos
Over time the One organization has made a name for themselves not only for their fight against extreme poverty and other global issues, but for their celebrity filled commercials. Everyone from Ryan Gosling, Bono, Brad Pitt and so many more have appeared in their videos. While acquiring stars to participate in every campaign video may not be something your organization can do, studies have shown that images and videos are more likely to be shared than just text content alone. Creating videos and putting them on social media platforms will encourage others to share the videos and get involved.
Social media is an incredible tool for any non-profit organization. If your campaign is supporting a global or local issue, sites like Facebook, Twitter and Google Plus assist in reaching more people than you can imagine. How has your organization used social media for campaign purposes?
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!