Richard Sherman: 3 Lessons in Self-Promotion

The recent Twitter feud between Richard Sherman and Patrick Peterson got me thinking.  Sherman is arguably the NFL’s best cornerback, a fact he’s quick to share.  Love him or hate him, the Seattle Seahawks’ star is certainly interesting.  Sherman has a genuine gift for self-promotion.  His command of print, television and social media should be the envy of every business.  Let’s take a closer look at how you can be more like Richard Sherman.

Do you have what it takes to be the Richard Sherman of social media?

Do you have what it takes to be the Richard Sherman of social media?

1. Make Some Noise

Richard Sherman knows how to get people’s attention.  Whether he’s taunting Tom Brady after a game or telling Skip Bayless who’s better at life, Sherman isn’t shy about speaking his mind.  The results have earned him a healthy following.  Now, be careful how you interpret this advice.  You don’t need to go on rants or start calling out people.  Find your own positive way to make a splash. Continue reading

3 Ways to Have Summer Fun on Social Media

The summer is a time where people relax and aren’t as interested in the usual hustle and bustle of everyday life. The grade school mentality kicks in and everyone thinks they get 3 months off of work. Unfortunately, in the adult world we don’t get 3 months off, however people are spending less time at home on the couch, after work or on the weekends, and are on social media less. Unless your company is posting beautiful sunset hiking pictures, chances are your content is getting overlooked. That being said, it might be time to get a little more creative with your social media posting and content.

How could Snapchat help your business over the summer?

How could Snapchat help your business over the summer?

3 Ways to Engage with Creative Content

  1. Create a Snapchat Account

Creating a account may sound odd to make for your business, but it has become an important part of social media marketing. If you have new products you want to display or want to show off your excellent hard working staff, Snapchat is a fun 10 second way to do so. Snapchat also includes drawing and font features to really add character to your images.
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Smoothies & Social Media Management: 3 Similarities

My name is Paige and I’m addicted to smoothies.

I have to have one every day and if I don’t, I’m crabby, a bit lethargic and unfocused. I’ve got smoothies down to a science: Banana, strawberries, blueberries, flax seed, wheat grass, green tea, peanut butter, spinach, kale, yogurt and juice. It’s the same every day. That is, until one morning my boyfriend asked me if I ever changed it up. I looked at him and said, “But what if I don’t like it?”

What do smoothies and social media management have in common?

What do smoothies and social media management have in common?

Then it hit me. Turns out, social media management and smoothies have a lot in common.

3 Similarities between Smoothies & Social Media Management

1. The same recipe is boring. 

Sure, it’s safe. I know what my smoothie is going to taste like and I know that I’m going to love it. However, I’m probably missing out on some pretty amazing recipes that are delicious and more nutritionally beneficial. This same idea applies to social media management. Just because something worked well once, that doesn’t mean you should post it on social media channels every day. Don’t be afraid to switch it up… you’ll surprise not only yourself, but also your audience.  Continue reading

Advertising Techniques: 4 Classic Tactics That Still Matter

Make the most of classic advertising techniques at your small business!

Make the most of classic advertising techniques at your small business!

Promoting your small business can be a daunting task in a world filled with digital media and ever-evolving advertising techniques and trends. How do you make your small business stand out among competitors in a meaningful and effective way without annoying customers? The answer is simple and might mean going back to the most essential forms of communication: writing and talking. Check out these 4 classic advertising techniques and how they can make a big impact for your small business!

4 Advertising Techniques You Need to Use (Again) 

1. Thank You Cards: The strength of a handwritten thank you card is overwhelmingly underrated. By taking a few minutes of time and the cost of a postage stamp, you can use thank you cards to reach out to current, past or potential customers while still remaining authentic and genuine. Thank you cards can easily be customized and can feature the logo of your small business and contact information without seeming overly pushy. Three Girls sends handwritten thank you cards to every journalist who covers one of our clients. We’re always amazed at how many thank you replies we get for sending them! Continue reading

Grow Your Social Media: 3 Lessons from Rain

Rain gets a bad rap.  True, no one likes soggy feet or the feeling when an ice cold drop trickles down your neck.  These inconveniences aside, precipitation is a critical component of modern life; so too is social media.  While the latter may not dirty your glasses, it’s easy to draw a comparison between the two.

Rain and social media are good for making things grow

Rain and social media are good for making things grow

Grow Flowers & Business

You need only look to the droughts plaguing large parts of the country to see the effects of no rain.  Sunshine has the ability to create, but only when combined with water.  The lesson here is stagnation.  Weather, like a good social media strategy, works best when there’s diversity.  There’s no need to inundate your followers with updates when a steady trickle will do just fine. Continue reading