4 Social Media Practices That Can Boost SEO

A computer with a social media marketing graphic on the screen.

Are you using social media marketing to benefit your company’s SEO?

SEO and social media marketing are two strategies that are closely interwoven. Both are inbound, organic strategies which focus on building an identity that is appealing to customers and draws them in. Since social networking relies on a strong, visible brand presence that is backed up with high-quality, interesting content, putting more effort into improving SEO can naturally boost your appearance on sites like Facebook and Twitter, too. Paying attention to, and investing time into, your social platforms is an essential strategy for business owners today, as doing so can have some substantial benefits for your business. We’ve taken a look at some of the best social media practices to implement in order to boost SEO.

Optimize Updates

Many marketers and business owners make the mistake of optimizing their website content and blog posts for search, but not their updates on social sites. By failing to optimize updates for search, you are missing out on a high search ranking in Google for your main target keywords. By basing your social media updates on the keywords that your target audience use the most when searching for your company, you can improve both your website and social network page’s ranking in search results. Continue reading

Effy Says…Be Responsive!

A photo of Effy the dog with text about being responsive on social media.

As Effy says, check your social media pages regularly!

How often do you check your company’s social media accounts? As Effy says, check your pages regularly so you can meet – or even exceed – your followers’ expectations.

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

Effy Says…Follow the 80/20 Rule!

A photo of a dog surrounded by text explaining the 80/20 rule.

Don’t miss this helpful tip from Three Girls’ favorite office greeter!

When you create content for your social media, blog or e-newsletter, is it all self-promotional? As Effy says, it’s important to share interesting tips, tricks and insight that will engage your followers and readers!

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

Social Media Etiquette and Rules to Follow [Part 2]

Understanding the rules and etiquette guidelines of social media can make or break the success of your company. A poorly managed profile can make your business look careless and like you are not interested in your followers.

Last month, inspired by the recent craze of Pokémon Go, I gave you social media etiquette rules and guidelines for Facebook, Twitter and Instagram. While these are three of the most popular social media platforms, there are still many more out there. Keep reading for more guidelines on social media and specific insights into Pinterest, LinkedIn and Snapchat. 

Important Social Media Do’s and Don’ts

How often does your small business engage in proper social media etiquette? So often, a brand will think they have a handle on social media but neglect their customers and engage in poor behaviors and habits. To avoid falling into social media traps, here is a list of do’s and don’ts to best represent yourself and company.

Social media pipeline.

Social media etiquette rules will help your brands reputation.

3 Do’s for Social Media Etiquette:

  1. Do Use A Cheery, Familiar Tone

No one wants to feel constantly bombarded with different advertisements. Use a natural, conversational tone when sending out posts. Customers respond more positively to a human tone, rather than just another ad.

  1. Do Initiate Customer Interactions

Social media is meant to be social! Include open-ended questions and ask for the opinions of your customers; they’ll love to be included in the conversation.

  1. Do Decide Who Your Brand Is and Be That Person

Don’t lose focus of who you are as a brand and company. Be consistent with the content, images and helpful answers so your customers can get a feel for who you are as a brand.

3 Don’ts for Social Media Etiquette:

  1. Don’t Put off Responding to Your Followers

Customers expect a fast reply when they write a comment or complain about you on social media. Reply in a timely matter and customers are more likely to recommend your brand to their friends and family.

  1. Don’t Only Talk About Yourself

Not everything needs to be about you! Follow the topics and trends your customers are interacting with and get involved. They’ll appreciate seeing a company they love sharing their interests.

  1. Don’t Lose Your Balance

There is a fine balance between posting too much and too little on social media. If you post too infrequently your content may never be seen, but overwhelming your fans’ news feeds is just as bad. Try posting a varying number of updates throughout the week to see which yields the highest rate of interaction.

Keep in mind these rules for social media as you begin your business’ Pinterest, LinkedIn and Snapchat accounts. Continue reading

7 Facebook Marketing Questions, Answered

Surely you’ve heard about the benefits of social media marketing to reach your brand’s target audience and generate customer excitement, which (hopefully) leads to sales. Using social media channels like Facebook to grab the attention of your customers is not a new idea, but first there are several things you should know in order to make these efforts successful.

social media marketing image

Do you have questions about Facebook marketing? Read on for the answers!

4 Things to Know About Social Media Marketing

  1. Different Networks = Differing Approaches:

    Social media marketing tactics aren’t all automatically the same on each of the major networks; you’ll need to take differing approaches depending on which network you’re publishing updates on. For example, Twitter updates should be short and sweet, while Pinterest updates rely heavily on graphics.

  2. Post Regularly:

    To develop a solid fan base on social media, it’s important to post new updates regularly. Whether you click “publish” weekly, daily or several times a day, be sure to remain consistent.

  3. Shareable Content is King:

    Shareable content includes updates that are timely, relevant to your audience’s lives, include videos and images, and aim to educate your fans; these types of updates are well-suited to sharing on social media. Think about the last video you shared with your friends on Facebook; was it a boring and stilted company announcement, or was it relatable and more humorous?

  4. Use Visual Content:

    The use of visual content is crucial to the success of a social media marketing campaign and for encouraging positive fan engagement. According to Inc., “81 percent of people only skim the content they read online.” Using visuals is an excellent way to catch their attention and encourage them to interact with your brand. You can use images to showcase your brand’s personality, from using colors consistent with your logo to choosing unique type fonts.

Continue reading