Social Media Etiquette and Rules to Follow [Part 1]

Unless you’ve been living under a rock for the past week or so, you’ve likely heard all about Pokémon Go. This app/game allows user to a real world way to “Catch ‘em All” and experience their neighborhood in a whole new way through (can you believe it?) walking.

With all these wannabe Ash and Misty’s out there, society has started calling out players for their poor choices and behaviors. Some of these biggest offenders are walking into traffic and playing in sensitive places such as cemeteries and the Holocaust Museum. SF Curbed recently released a list of do’s and don’ts that should be followed by players:

Pokémon Go Do’s:

Are you obsessed with Pokémon Go?

Are you obsessed with Pokémon Go?

  • Be a Good Sport
  • Buy Goods from Restaurants and Stores
  • Put Your Phone Away When It’s Appropriate
  • Carry External Batteries
  • Read the Poke Stop for Information About Your City
  • Explore Your City

Pokémon Go Don’ts:

  • Don’t Loiter Around Areas Where Children Are
  • Don’t Run into Traffic
  • Don’t Play in Sensitive Locations (churches, memorials, hospitals, etc.)
  • Don’t Hang Around Someone’s House
  • Don’t Fall Down Stairs
  • Don’t Leave Yourself Vulnerable
  • Don’t Be Rude
  • Don’t Shame Others

With all this talk of do’s and don’ts for playing Pokémon Go in public, it got me thinking about the rules of social media. For new businesses who may not be familiar with the rules and etiquette of social media, here is a guideline to follow for the different platforms.

Guidelines for Social Media

Each social media platform is its own beast and should be handled individually, however, there are some general rules that should be applied to all sites. Take a look at this checklist of questions from Forbes to make sure everything you share is the best representation of your brand:

  1. Should I target a specific audience with this message?
  2. Will anyone really care about this content besides me?
  3. Will I offend anyone with this content? If so, who?

    Follow these social media etiquette rules for business pages.

    Follow these social media etiquette rules for business pages.

  4. Is this appropriate for a social portal, or would it best be communicated another way?
  5. How many times have I already posted something today? More than three can be excessive.
  6. Did I spell check?
  7. Will I be okay with absolutely anyone seeing this?
  8. Is this post too vague? Will everyone understand what I’m saying?
  9. Am I using this as an emotional dumping ground? If so, why? Is a different outlet better for these purposes?
  10. Am I using too many abbreviations in this post and starting to sound like a teenager?
  11. Is this reactive communication or is it well thought-out?
  12. Is this really something I want to share?

After reviewing the social media checklist, let’s take a look and the do’s and don’ts of each social media platform that you may find yourself using for your business. Continue reading

Tips & Tricks for Business Twitter Pages

Recently, I shared an article detailing helpful advice for setting up a company page on Facebook. Now that you’ve gotten a handle on your business’ Facebook page, why not tackle another social media platform like Twitter? Although it’s important to only take on the social media channels you have time to maintain, it can also give your company’s SEO (search engine optimization) a boost to have a solid presence on multiple platforms. Read on for tips, tricks and strategies for your company’s Twitter profile.

A blue bird on a blue background

Has your company set up a Twitter page yet?

Why Twitter? A Look at User Demographics

Why should your company even consider setting up a company page on Twitter? First let’s take a look at Twitter’s user demographics from Business Insider, Social Caffeine and Craig Smith at DMR.

  • 19% of the entire adult population is on Twitter
  • Twitter’s active user base totals 310 million
  • By 2018, 24.2 % of internet users are expected to have an account
  • The majority of Twitter users are college-educated and under 50 years of age
  • Since 2013, Twitter has seen a significant increase among men and those over age 65
  • According to the Pew Research Center, 22% of men and 15% of women use Twitter
  • Twitter receives 120 million unique monthly visits
  • 34% of users log on more than once per day

Continue reading

Social Media Networks That Specialize in Live Streaming

Hand holding tablet with Live Streaming word on wood table ,Internet marketing concept..

Here are some live-streaming apps to consider for your business’ social media marketing.

The way people see businesses online is more instant than ever thanks to live streaming on social media. Apps such as Periscope, Facebook Live, Blab and Snapchat give consumers a behind-the-scenes look into the more human side of their favorite companies. That being said, here are some of the apps and platforms businesses use to reach the masses and the way each one caters to the community.

Periscope

Before it was acquired by Twitter, Periscope was nothing more than a new way to share fun moments with people around the world. But now that it’s owned by one of the world’s largest social networks, and one of the most popular for businesses, companies are engaging with customers over video in real time.

The advantage to Periscope is it’s easily connectable and promotable through Twitter. All you need to broadcast to the world is a good smartphone with a high-quality camera, such as the Samsung Galaxy S7 Edge. Continue reading

How to Use Instagram for Your Business

When you think of social media marketing, platforms like Facebook, Twitter, Google+ and LinkedIn probably come to mind. But what about Instagram? There are a lot of benefits to investing time and resources into this social media network. In fact, I’ve recently been having a lot of fun using Instagram for both Three Girls and myself! Check us out at @ThreeGirlsMedia and see my page at @EmilySidleyPR.

Benefits of Instagram for Business [Statistics]

An image of statistics on a smartphone.

When it comes to social media engagement, Instagram ranks the highest – even above Facebook!

Did you know that by September of last year, Instagram actually had 90 million more active users than Twitter? Its users are very active, too: 59% logged into the platform daily in 2015, 35% of which visited multiple times a day.

When it comes to social media engagement, Instagram ranks the highest – even above Facebook! According to Forrester Research, 2.3% of brands’ fans or followers interacted on Instagram, compared to just 0.2% on Facebook.

If you’re targeting a younger crowd, Instagram is the way to go, 52% of teens and 55% of young adults (ages 18-29) using the platform in 2015. Of course, 28% of adult internet users also used Instagram in 2015, so even if you’re target audience is over the age of 30, it’s worth the investment.

How to Use Instagram for Business [Tips]

Getting Set Up

When you create your account, pick a username that matches your brand’s other social media accounts. Make sure your profile picture and bio are similar to your other profiles as well; this will help with your brand consistency.

Unlike other social media platforms, Instagram doesn’t hyperlink URLs in the captions accompanying your images. Because of this, it’s very important you use the website listed in your profile, or bio, strategically. For Three Girls’ account, we use that space to link to our blog; then when we share images from new blog posts, we let followers know to click the link in our bio.

Here’s a tip: Use a link shortener (like Bitly) to track how many people are clicking on the link in your profile. Make sure you actually check the data periodically so you can see if there’s growth, or if you want to try to increase click-throughs over the next month by drawing more attention to it in your photo captions.

Once you’re set up, get the word out! Share your handle on your blog or link to it on your other social media networks. They won’t come just because you build it; you need to tell them about it too! Continue reading

Social Media Day is Coming [Giveaway]

Social Media Day (#SMDay) is coming up on June 30! It’s no secret we love social media at Three Girls; our whole team uses it professionally on behalf of our clients as well as personally to socialize with each other. I’m excited to share how we’ve decided to celebrate Social Media Day this year!

Social Media Day at Three Girls Media

Here's how we're celebrating Social Media Day on June 30, 2016.

Here’s how we’re celebrating Social Media Day on June 30, 2016.

  1. We’re hosting a giveaway! We’ve partnered with a few of our clients to offer prizes to those that participate. Keep reading for the details.
  2. Anyone that does a complimentary social media consultation with Erika, our CEO, between now and July 15, 2016 will receive a 10% discount on our social media services.
  3. Our current social media clients will receive a little extra TLC in the form of complimentary social media posts! Plus, if they extend their current agreement by July 15, 2016, we’ll offer them a 10% discount on social media services, too.

Also, visit our Instagram, Facebook and Twitter pages on Social Media Day, June 30th, to learn more about what the Three Girls team loves about social media.

Three Girls’ Social Media Day Giveaway

Here are the prizes we’re offering:

#SMDay Grand Prize Pack:

Enter to win our Social Media Day giveaway!

Enter to win our Social Media Day giveaway!

  1. A $75 Curvy Girl Lingerie gift certificate
  2. A copy of Elizabeth Upton‘s newest book, At Home Among Sinners (to be released later this month)
  3. Ancient Stones’ Super Soft Focus Bronzer Sunsation Pack
  4. Adam & Eve Pheromone Massage Oil
  5. A free 30-minute social media consultation with CEO-Chief Publicist Erika Taylor Montgomery plus two weeks of free social media services if you choose to work with Three Girls Media by August 15, 2016

#SMDay Runner Up Prize Pack:

  1. Ancient Stones’ Super Soft Focus Sunsation Pack
  2. Adam & Eve Pheromone Massage Oil
  3. A free 30-minute social media consultation with CEO-Chief Publicist Erika Taylor Montgomery plus one week of free social media services if you choose to work with Three Girls Media by August 15, 2016

How can you enter to win?

  1. Share our blog post on Facebook and/or Twitter with the hashtag #SMDayThreeGirls between now and midnight PST on June 30, 2016 (each share gets 5 entries).
  2. Tell us what you love about social media by commenting on this post by midnight PST on June 30, 2016 (a comment gets 3 entries).
  3. Like or comment on our Facebook, Twitter and/or Instagram updates on June 30, 2016 (each like/comment gets 1 entry).

We’ll randomly pick winners and announce them the week of July 4, so stay tuned.

We look forward to seeing you on social media!