Social Media Sites: The Most Popular Platforms – Part 1

Facebook, Google+ and Twitter are three of the largest social media sites.

Facebook, Google+ and Twitter are three of the largest social media sites.

Last week I shared a general overview of social media and guidelines to follow when using it for business. But are you confused about the differences between social media sites like Facebook, Google+ and Twitter? Here’s a quick overview of three of the most popular platforms.


This is a casual social media platform, perfect for showcasing your brand’s personality. Although there aren’t any character limits, shorter updates generally perform better, and remember to use photos and videos frequently. It’s best to mix up the types of updates you share; post helpful articles, funny memes, stunning photos, amusing videos, etc.

Also, Facebook does allow you to use hashtags, although they haven’t been embraced on this platform like they have on other social media sites like Twitter. So feel free to use hashtags from time to time, but be careful not to go overboard. Continue reading

Mobile Marketing

DeathtoStock_Wired10Just ten years ago, cell phones with built-in cameras were the latest in cutting edge technology. As the world awaits the debut of the newest iPhone 6, it’s clear that people fell in love with multipurpose phones and never looked back. Mobile marketing is essential to reach target audiences of any age or background, as cell phone users can range from school-aged children to tech-savvy seniors. Get the most out of your advertising by reaching out to customers through the one thing they’re all likely to have: cell phones.

Cell Phones are the New Billboard

Photo Sharing: Whether you chose Instagram, Twitter, Vine or another favorite photo-sharing application, it’s vital to be visual with your mobile marketing campaign. Be sure to keep the photo sharing legal by using photos that are available for usage and not protected by licensing that prohibits the photo from being shared.

Text messages: Most businesses encourage their customers to sign up for their newsletter mailings or emails. If your small business is having a hard time increasing open rates on newsletters, consider reaching out to customers in a more personable way with text messages that can act as advertisements for limited-time specials or offers.

Awesome Apps: It seems like nearly every week brings a new “it” app that everyone is fired up about. Apps tend to catch on when they are offered for download free of charge, and this is possible because app developers can sell advertising to support their app financially. Consider paying for advertising space in the mobile realm by partnering with an emerging app and watch your customer base grow!

Creating an advertising plan that doesn’t include a mobile marketing aspect could reduce the return on investment. Be sure to focus on your target audience and where they might be more likely to be…tapping away on their cell phones. Whether it’s a simple text message with a special offer or a full Instagram campaign, when it comes to modern marketing, keeping it mobile will help ensure awesome results!

Photo Credit: Death to the Stock Photo

What is Social Media? A Guide for Business Owners

Do you understand how to use social media for your business?

Do you understand how to use social media for your business?

In this day and age, most people have heard of social media and have some sort of preconceived notion of what it is. After all, who hasn’t heard of Facebook? Still, when it comes to using various social media sites to get the word out about your business, a lot of owners feel lost. Fortunately, we’ve put together a guide to help get you up to speed.

What is Social Media?

Ultimately, social media is a way to connect with people: friends, family, business contacts, clients, potential customers, etc. As a business owner, it’s a fantastic way to remind consumers about your business in a fun, helpful way. Continue reading

Marketing Tips from Infomercials

What can you learn from infomercials?

What can you learn from infomercials?

Who hasn’t been up late channel surfing and found themselves watching a really long commercial? You don’t want to keep watching it, but you are hooked in. These extended advertisements, or infomercials, are a wonder to television viewers. They make you want things you never knew you wanted or even needed. Infomercial marketing is a great way to show of your business and gain the attention of your audience.
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PR Lessons from Beyoncé

Public relations lessons from Queen Bey

Public relations lessons from Queen Bey

Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen Bey continues to dazzle us all with her voice, wit and grit. With a career spanning across trends, generations and cultures, her ability to brand (and re-brand) herself has landed her a spot as one of the greatest entertainers in modern times.

3 Public Relations Tips from Beyoncé

1. Keep It Simple: When Beyoncé dropped her newest album in 2013 she did it in a way no one expected: silently and overnight. Late-night iTunes users were surprised to see a new album from Beyoncé available for purchase after no press or publicity was used prior to the debut. The results? The world freaked out and Queen Bey experienced one the most successful moments of her entire career. Sometimes it can pay to keep your PR simple,let the product or service speak for itself and a loyal audience will follow. Continue reading