[Infographic] 139 Facts and Stats About Instagram

This is an infographic about Instagram statistics

Don’t miss these fascinating Instagram statistics!

Are you using Instagram as part of your business’ social media strategy? And if so, are your posts as strategic and effective as they can be? These questions and more can be answered by the infographic below! Just some of the fascinating facts include:

  • Instagram has 600 million total users and 300 million daily active users
  • 95 million photos and videos are shared every day
  • The top hashtags for marketing are: #Social #Branding #SocialMedia #Success #Sales #Entrepreneur #Entrepreneurship
  • Top brands post 4.9 times per week
  • 50% of Instagram users follow at least one business
  • 5% of Instagram users take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

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Gardening in a Greenhouse: Tips for PR, Email Marketing and More

Over the holidays, I received an awesome new gift: a miniature indoor/outdoor greenhouse to grow my tropical plants! As you may have learned by reading my articles, I am an avid gardener, and naturally, I was excited to try out this new gardening technique! My husband gave me the greenhouse, and it turns out he bought it after seeing an email marketing newsletter. This got me thinking about the benefits of email marketing and ways that this cool new addition to my home was similar to promoting a business via public relations. First, let’s dive into some benefits of using email marketing to promote your products and services.

Gardening in a greenhouse isn’t too different from public relations!

Benefits of Email Marketing

Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails are non-intrusive and offer a valuable opportunity to put your messaging right in front of your target audience. As Visually explains, here are some benefits of email marketing:

  • 70 percent of marketers rate email marketing as the best path to increasing marketing ROI
  • 40 percent of B2B marketers have gained high-quality leads from email marketing
  • 66 percent of customers have made a purchase after opening an email marketing message
  • Email marketing delivers about $44 per dollar spent of ROI, the highest of any digital marketing effort
  • Emails with social sharing buttons increase click-through rates by 158 percent

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Get Creative: Using Snapchat in Social Media Marketing

One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing; for that reason, it can be used to better your business and improve its online presence. Keep reading for more information on the app your business may just need to download.

What Is Snapchat?

Incorporate Snapchat into your social media marketing campaign to reach a new audience.

Snapchat is a social media messaging app created by two Stanford students with an interest in building cool stuff. It allows users to take photos and record video with the ability to add unique artistic aspects like text and drawing and use fun filters to look like a dog or they’re wearing glasses at the beach. Each photo message is referred to as a “snap” and each snap can be delivered to individuals on a friends list and will be shared for a predetermined amount of time (between 1-10 seconds) before being automatically deleted. Continue reading

Effy Says…People Love To Be Online!

Tip: Invest in social media marketing!

Social media users are online nearly 2 hours a day, which is why Facebook, Instagram, Twitter, LinkedIn and other social platforms can be a valuable way to connect with consumers.

Stay tuned for more of Effy’s insight, or connect with Three Girls on Facebook, Twitter and Instagram for the latest tips and tricks from our favorite office dog!

5 PR and Social Media Resolutions for 2017

The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions for your business as well? The following five intentions can help you reach new customers, make connections with influencers and build your brand’s name recognition. Read on to learn them!

Happy New Year from Three Girls Media!

  1. Resolve to Make a Comprehensive Marketing Plan

Establishing a new strategy for 2017 requires coming up with a comprehensive plan. Luckily, that doesn’t have to be as difficult as it sounds! As Emily Sidley, Three Girls’ Sr. Dir. Of Publicity, explained in her blog post, How to Create Your 2017 Marketing Plan, there are five simple steps to drafting the perfect plan. They are:

  1. Review the previous year, determining what strategies worked and where there may be areas of opportunity.
  2. Establish new goals that are SMART (Specific, Measureable, Attainable, Relevant and Timely).
  3. Brainstorm new and exciting marketing strategies.
  4. Write out your plan visually. It’s helpful to do this month-by-month so you can see how strategies work together.
  5. Put your plan into action and evaluate it after about 6 months.

Some common strategies that may be helpful to include in your marketing plan are: Continue reading