Social Networks
Being Nice Can Set You Apart
When your friends describe you, does the word “nice” ever make an appearance? I remember when I used to go to camp as a young girl, we used to do an activity where we’d go around the cabin and share things we liked about each person, most likely intended to help us see a positive image of self. Regardless of why we did this activity, one of the frequently used adjectives was the word “nice.” At the time I remember thinking, “Well everyone’s nice, so how does that set me apart?” In reality, you’d be surprised at how much being nice can set you apart. Read more
How Social Media Has Changed PR
Our own Erika Taylor Montgomery was featured on the Pro & Content podcast this week! She shared her insights regarding how social media has changed PR and her opinions on the “traditional press release.”
Tune in here: http://bit.ly/aK1Onh.
Al La Carte PR: Customized Pitch-Writing
At Three Girls, we focus on helping the little guy: small- and medium-sized businesses that need PR the most, but often can afford it the least. While we do offer comprehensive Public Relations campaigns, we understand that not all companies are ready or have the resources to invest in an All-Inclusive campaign, which is why we offer a variety of Al la Carte PR Services to fit the needs of almost any budget. Read more
5 Fun Articles
There’s a lot of great content out there. Here are 5 fun articles from around the web we found over the past couple of weeks:
- When to use i.e. in a sentence http://bit.ly/ci1mBl – The Oatmeal put together this fun, illustrated explanation of when i.e. should be used in a sentence. Read more
Case Study: Plush Puffs Gourmet Marshmallows
It’s no secret that Three Girls is the first and only PR Agency in the nation to actually GUARANTEE editorial media coverage. Although we’ve been told by other PR folks that promising media coverage is “impossible,” “crazy,” and “unheard of,” we’ve met our Media Guarantees 100% of the time! Want an example? Here’s a case study of Plush Puffs Gourmet Marshmallows:
What are they? Plush Puffs Gourmet Marshmallows are handmade, all natural, low-fat intensely flavored marshmallows! Light, fluffy, billowy puffs of sticky, gooey goodness, all eight flavors of these delicious marshmallows are made the old fashioned way – handmade in a two day process of whipping to a heavenly lightness, and flavored with the absolute highest quality all-natural ingredients. Read more
5 Tips for Writing to Close a Sale
Writing to sell is different from any other kind of writing. Rather than just presenting facts, your goal is to persuade and motivate. Mary Cantando has compiled this terrific list of tips for how to go about writing when you want to close a sale.
Look at your latest marketing copy, website content or e-blast and see if you’re missing any of the following steps. If so, you could be losing sales.
5 Must-Read Articles
There’s a lot of great content out there. Here are a 5 must-read articles we found online over the past week.
- 5 Unique Traits of Great Small Company Employees – Small companies are different than large, fortune 1000 firms. It’s time they start hiring differently, too. This is a great list of traits to look for, including a non-standard personality and having something to prove. Read more
Key Facts About Women-Owned Businesses
Women are key to the growth of small business in America. The Center for Women’s Business Research has compiled the following data on the impact of women in business. Here’s the overall picture based on 2009 data:
- 10.1 million firms are owned by women (50% or more), employing more than 13 million people, and generating $1.9 trillion in sales as of 2008.
- Three quarters of all women-owned businesses are majority owned by women (51% or more), for a total of 7.2 million firms, employing 7.3 million people, and generating $1.1 trillion in sales.
- Women-owned firms (50% or more) account for 40% of all privately held firms. Read more
How to Pitch Your Story
So you’ve got a fabulous story idea that would be perfect for that website, blog, magazine or newspaper. What do you do? Mashable Editor in Chief Adam Ostrow offered advice about how to pitch your story to a media outlet on PRSarahEvans.com:
What is your preference email or phone?
Email!
How do you feel about being pitched via social media?
I don’t mind it, but it’s really not part of my workflow, so it can be less efficient. My Facebook and Twitter accounts are a mix of both my business and personal life, whereas our news box is all business. So, I don’t mind it, but you’re just not doing us or yourself any favors by trying to pitch us this way. Read more
Los Angeles Mayor Endorses Plush Puffs
This past week the Los Angeles Mayor endorsed Plush Puffs Gourmet Marshmallows. Last Saturday nearly 60 mobile food vendors gathered at the Rose Bowl to give thousands of locals a taste of Southern California’s food truck scene. Amongst the vendors: The Munchie Machine, a gourmet food truck that specializes in various categories of munchies including grilled sandwich options, a rotating salad of the day, a selection of sides and a variety of delectable baked goods. Read more