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Perfectly Pinterest – Tricks to Becoming a Business Pinner

Thursday, April 26, 2012 @ 06:04 PM  posted by Stefanie

Photo Credit: Meghan OMalley

Pinterest is quickly becoming an obsession among social media users. This pin board site is reaching far beyond the realm of recipes and do-it-yourself projects and is being utilized by business owners and entrepreneurs in cutting edge and revolutionary ways. You may think that Pinterest is useless to your business brand awareness but with a few easy tricks, you can create and strengthen web presence to reach a whole new demographic of followers.  Follow these tips and make them your own; it doesn’t take much effort to spark an online conversation for your business. Read more

Verge Magazine

Friday, April 20, 2012 @ 06:04 PM  posted by Emily Sidley

ClearCause founder Sheryl Hill interviewed in Verge Magazine.

“‘Housing can make or break a rewarding study abroad experience,’ says Sheryl Hill, Founder of the ClearCause Foundation, a non-profit committed to keeping students safe during study abroad programs.”

Social Media Strategies: Capturing Through Compelling Content

Saturday, April 14, 2012 @ 09:04 AM  posted by Adam

Every one of us enjoys being entertained.  I can’t think of the last time I intentionally engaged in any form of social media to be bored.  The purpose behind all social media strategies should be to involve and share with others and ultimately to satisfy their need to be amused.  So when you are looking to build an audience through social media strategies , it is imperative to build upon this basic tenant of human nature: people like to be engaged.  They like their attention to be captivated.  They like to be conversant, made to laugh, or brought to tears.  The emotional connection brought or forgotten through social media strategies is key to the success or failure of that campaign. Read more

It’s Tumblr Time: 5 Social Media Tips & Tricks to Build Your Brand

Thursday, April 12, 2012 @ 09:04 AM  posted by Emily Sidley

This guest post was written by Stefanie Burger

By now you must have caught on to the fact that we are indeed living amidst a fully fledged technological super boom. With new trinkets and toys being introduced every day, our resources for business are unlimited and now include social media! How often do you hear someone say, “I don’t know how” in reference to social media, or even better, how often do you say it? If this is you then Tumblr is the platform that will welcome you with open arms.

What is it? Tumblr is a blogging platform like WordPress or Blogger but with a cleaner user interface and broader understanding of the variations in client skill level. This blog-building site in particular specializes in short-form blogs that allow users to post mixed media like photos and videos in addition to the typical blog text. The purpose of this idea is to share postings with blog followers who can in turn share the parent post with their own followers on various social media platforms like Twitter and Facebook. The Tumblr platform is easy to use, easy to customize and even easier to manage which makes it blogger friendly at every skill level. Read more

Easy SEO Writing Techniques That Instantly Increase Web Visibility for Your Business

Thursday, April 5, 2012 @ 05:04 PM  posted by Emily Sidley

This guest post was written by Rachel Phillips

Apply these easy search engine optimization (SEO) and blog writing techniques on your website for immediate improvement in visibility by major search engines. Read on for simple, consumer-friendly tips to learn how to write SEO content like a pro and give your local business the competitive edge online. Read more