Social Networks
Five Proofreading Tips
When promoting your company through written word, it is extremely important to pay close attention to detail – especially spelling. Consumers often choose between competing businesses based on the text of the website, brochure(s) or other written collateral. Read moreMust-Read Marketing Articles
Here’s another round-up of five must-read marketing articles from around the web. Keep reading for three fun bonus articles, too!- Twitter 101: The 4 Tenets of Building A Twitter Following http://bit.ly/clLRLF – It takes a long time to build up a solid Twitter following. So how do you do it? This article provides 4 suggestions, including “Do Be Interesting” and “Do Be Patient.” Read more
5 Tips for Writing to Close a Sale
Writing to sell is different from any other kind of writing. Rather than just presenting facts, your goal is to persuade and motivate. Mary Cantando has compiled this terrific list of tips for how to go about writing when you want to close a sale.
Look at your latest marketing copy, website content or e-blast and see if you’re missing any of the following steps. If so, you could be losing sales.
Media Coverage Helps SEO
Media coverage can do a lot of great things for your company. It can give you credibility, raise public awareness of your brand, make your name recognizable to the general public, etc. Here’s one more thing it does: Media coverage helps SEO (Search Engine Optimization). Read more
Your Website = Your Sales Team
In the digital age, a good website is vital to selling your product or services. It’s even become your sales team/sales representatives. Think about it: when you walk into a store, the design and upkeep of the interior will influence whether or not you decide to buy. Most companies design their physical locations to fit the brand they’re building. An upscale furniture store will have fancy couches and beds with high-end tables and rugs placed carefully around as if you’re in a fine living room. A discount furniture store will have a ‘warehouse’ feel, with couches, beds, tables and rugs laid out in with a less high-end feel. If you’re not impressed with the feel of the store, chances are you won’t end up returning.
A website needs to be created the same way. Read more
Five Tips for a Professional Website
Earlier this year, Entrepreneur.com posted a story reporting that an Ad-ology study found 46 percent of small businesses surveyed said they did not have a website. This news was shocking to me. Even if your business doesn’t offer an online service, your website is how consumers will look for information about your company, whether it’s your hours, location, or details regarding services or products your company specializes in. Read more