Upcoming Event: SASSY Networking
SASSY Networking is coming up this month! If you’re in the SF Bay Area, you won’t want to miss out. The meeting will include informal and speed networking plus two fantastic speakers: Read more
PR Lessons Learned From Fishing
A few years ago I moved to Washington State after growing up in California. Although there are many Californians that love the great outdoors, I didn’t grow up spending excessive time in them. It’s quite a contrast living in an area where most people spend free time camping, fishing, hunting, etc.
As I was listening to a couple of friends talk about fishing the other day, I realized it’s a lot like PR. Here are a few things they have in common:
Set everything up before you start: It is common sense that you wouldn’t start casting before the fishing line is on the pole or the bait is on the hook. Similarly, make sure you have everything set up before you start reaching out to the press. Is your website is live? Anticipate items they might want – have high-res images and samples ready in case they’re requested. Read more








