Free PR Tips to Help Your Business

FREE

Three Girls is happy to share some terrific FREE PR resources that we use and recommend to our clients on a regular basis. Use these to help promote your brand effectively.

H.A.R.O. (Help A Reporter Out) – www.HelpAReporter.com

Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for! Journalists post specific queries – up to 90 each day. You respond directly to them if you are a good source for their needs. From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 50,000 members of the media have quoted HARO sources in their stories.

Business2Blogger.com – www.Business2Blogger.com

Fill out a form with a specific PR request, such as, “Looking for bloggers to test and write about mineral make-up.” Business2Blogger blasts it out to thousands of Bloggers who sign up to receive your offers. Those interested in your offer get directly in touch with you to get started. This can result in some great articles for your business.

Google Alerts – www.Google.com/alerts

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Some handy uses of Google Alerts include:

  • monitoring a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a celebrity or event
  • keeping tabs on your favorite sports teams

SocialMention.com – www.SocialMention.com

Social Media Alerts like Google Alerts but for social media. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story or a competitor.

Free-Press-Release.comwww.Free-Press-Release.com

A great site to submit press releases for free online, or pay up to $30 for additional optimization and features including hyperlinks, no ads, additional keywords etc. Note that this service puts your release online only, it doesn’t actually submit it to any media sources.

PubArticles.comwww.PubArticles.com

Sign up and posting of articles is 100% free. If your article meets 4 requirements: It’s totally original, it hasn’t been published anywhere else, it’s useful or helpful information and it meets the site’s writing guidelines, it will get ‘exclusive’ service which brings a variety of benefits including being posted to Google News, distribution to Twitter and other social media and your article being published on PubArticle’s homepage.

HootSuite.com – www.HootSuite.com

This service allows you to post and update ALL of your social media in one place. Populate the content of your Facebook, Twitter, Linked-In, Flicker, blog and other social sites all at once, or schedule them to go out at predetermined times in the future. HootSuite provides basic measuring – such as showing you how many people click on your links or re-tweet your posts – for free. For one account it’s free, to manage multiple accounts it’s less than $10 per month.

Animoto.com – www.Animoto.com

Animoto automatically produces beautifully orchestrated, completely unique video pieces from your photos, video clips and music. Fast, free and shockingly easy! Animoto syncs with Facebook, Flickr, Picasa, Photobucket, and SmugMug to get your images in a snap. Add text and emphasize specific images with the touch of a button. Upload your own mp3 or choose from Animoto’s collection of tunes in several different genres.

Screenr – www.screenr.com

Screenr’s web-based screen recorder makes it easy to create and share screencasts around the web. Just click the record button, capture your screen & voice and share the link.

Not Free, But Low-Cost – And Worth It!

Marketwiredwww.Marketwired.com

Use this site to submit press releases online and to dozens or thousands of media outlets. Cost start as low as $85 for a locally distributed release with a word count no greater than 400 words. Cost goes up with a higher word count and the larger the geographic area the release is being distributed to. Besides going out to media, MarketWire puts your release on the wire services and widely across the web including Google, Yahoo, Bing, Alta Vista, DogPile and dozens of other sites.

Take advantage of a FREE 30-minute phone consultation with Three Girls’ CEO! Call or email Three Girls today. 408-218-2391 or 206-331-2929

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