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4 PR Myths Debunked: The Truth About Public Relations
There are a lot of misconceptions when it comes to PR (Public Relations). As a PR pro, I frequently talk to people who have no idea what I do. Some think it’s all about press releases, others assume I write ads. Here is the truth about 4 PR Myths I hear all the time:
PR is all about writing and sending press releases. Although part of my job includes creating and distributing press or media releases, it’s actually a fairly small part of my job description. The truth is a press release isn’t always appropriate; a pitch is generally a much more effective tool for securing media coverage for a product or service. Read more
Understanding and Evaluating Media Coverage
Although many people get their news in the fast-breaking format of the Internet, traditional media (TV, radio, magazines, trade publications and newspapers) still inform us in an impactful way. Magazines and newspapers carry often in-depth information with more longevity. TV and radio coverage has a shorter life span. Goals regarding editorial media coverage usually have to with raising brand awareness and name recognition for a person, product or company, as opposed to advertising, whose goal is to encourage a direct sale. Read more
Media Coverage Helps SEO
Media coverage can help your SEO
Media coverage can do a lot of great things for your company. It can give you credibility, raise public awareness of your brand, make your name recognizable to the general public, etc. Here’s one more thing it does: Media coverage helps SEO (Search Engine Optimization). Read more
Your Website = Your Sales Team
In the digital age, a good website is vital to selling your product or services. It’s even become your sales team/sales representatives. Think about it: when you walk into a store, the design and upkeep of the interior will influence whether or not you decide to buy. Most companies design their physical locations to fit the brand they’re building. An upscale furniture store will have fancy couches and beds with high-end tables and rugs placed carefully around as if you’re in a fine living room. A discount furniture store will have a ‘warehouse’ feel, with couches, beds, tables and rugs laid out in with a less high-end feel. If you’re not impressed with the feel of the store, chances are you won’t end up returning.
A website needs to be created the same way. Read more
Your Packaging is Your Brand
Do you think about your product presentation?
A lot of small business owners & entrepreneurs don’t realize that the way a product is packaged represents their company as much as they and their employees do. When someone orders your product online, do you think about the presentation when they open it?
At Three Girls, we work with our clients to create Sample Packages that will impress the media because if a journalist isn’t impressed, why would they tell their readers to buy one? The same is true of customers – if they aren’t impressed, why would they tell their friends and family to buy one? Why would they come back and order from you again? Packaging can’t make a bad product good, but it can help a good product receive more attention and build brand awareness. Read more