The Powerful Marketing Strategies of ‘Lady Bird’ that Charm Millennials

How can inspiration from ‘Lady Bird’ help your marketing soar? Learn more here.

For as long as they’ve been made, coming-of-age films’ marketing has targeted audiences experiencing that coming-of-age themselves, working as a makeshift how-to guide for adolescents. This isn’t the case with Greta Gerwig’s directorial debut ‘LadyBird,’ which tugs at the tender heartstrings of all ages – teenagers, millennials and parents alike – detailing the life of a young woman in the transition from her senior year of high school into the early stages of adulthood.

The main character, self-proclaimed ‘Lady Bird’ spends the film battling the pressures of her homelife, love and friendships with the variety of dynamic characters, including her tough-as-nails mother, Marion McPherson. This honest interpretation of finding oneself has made a monumental impact for audiences and film critics, which has earned the movie one hundred percent on Rotten Tomatoes, and nominations for Best Picture from the New York Film Critics Circle, Independent Spirit Award for Best Screenplay, and fourteen other film award nominations so far.

So what made ‘Lady Bird’ such a success? The answer lies in the honesty of all the varying components of the film. From the cinematography to the fashion, nothing adhered to the traditional expectation of box office films, but instead remained ever-so- real. How did they do that? How is this a good marketing strategy? How is this essential to reaching out to millennials? How can you use this marketing strategy in your business? Keep reading for four lessons from the film you can apply to your company. Continue reading

How to Create an Effective PR & Marketing Strategy for 2018

How do you plan to market your business in 2018?

As 2017 comes to a close, now is the time to start thinking about your marketing plan for the coming year. What’s been working well? What hasn’t? What new strategies will you try for 2018?

Of course, we’re happy to help you come up with a comprehensive marketing plan for your business (contact us if you’re interested!), but if you’d like some advice to do it yourself, follow this convenient guide.

How to Create Your 2018 Marketing Plan

Step 1: Review 2017

Before you can figure out where you’re going, take a look at where you are. What were your goals from this last year? Did you achieve them?

Also think about the marketing strategies you used this past year. How did they work out?

If you didn’t have specific goals for this year, now is a great time to collect some baseline data, too:

  • Set up a Google Analytics account so you can measure your website traffic
  • Export and review analytics from your social media accounts so you have data saved showing your current numbers
  • Check your e-newsletter’s open rates and click through rates to make note of where they are now

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5 Valuable Marketing Resolutions for the New Year

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How are you saving money in 2018? See how I explain how to follow through on this marketing resolution.

As 2017 comes to a close, we look to the New Year with hope and excitement. You may have set your personal resolutions, but have you thought about marketing goals for your company? In 2018, you can strengthen your public relations efforts and see great results. You want to engage with your audience, build relationships and try something new. Below are five common personal resolutions, and how you can use them in your company’s public relations and marketing efforts in the coming year.

Marketing Resolution 1: Save Money

Is one of your New Year’s resolutions to save more funds for the future? It should be a priority for your business as well. Did you know blogging as a marketing tool costs 60 percent less than traditional methods? By adding blogging to your marketing plan, you can save money and gain visibility.

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Why Your Business Needs Facebook Advertising

facebook advertising 101

Have you considered advertising on Facebook? This blog post provides advice.

Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. While there are many social networks to choose from, each with a slightly difference audience, we like to start with what we refer to as, “The hundred pound gorilla in the room,” which is Facebook. Targeted Facebook ads are often an effective way to deliver the results your company is looking for and help you reach large number of soon-to-be loyal customers.

Is Facebook advertising really right for your business, and will it be a good fit for your budget? As Emily Sidley stated in her article, How to Run a Successful Social Media Advertising Campaign, “Running a social media advertising campaign is very cost-effective; you can choose a daily budget or a set amount for the life of the ad, and then the platform will charge you a few cents to a couple of dollars per click. Compared to traditional advertising, the overall cost is much more manageable for small businesses!”

Want to leverage this marketing strategy? Keep reading to learn why it’s important and how to succeed. Continue reading

How to Plan a Successful Holiday Marketing Strategy

Want your holiday marketing strategy to be successful? Read this article!

Now that Halloween is behind us, it’s time to focus on dusting off the decorations and preparing your company for holiday marketing opportunities. Starting to plan and perfect your strategy now will really pay off later, so you can enjoy the holidays stress-free with friends and family. When you’re eating Thanksgiving dinner or attending holiday tree-lighting festivals, you should be free to clear your mind and rest assured your company’s marketing is well-planned and running on its own. Keep reading to learn how to plan and execute a successful holiday marketing strategy.

Planning for the Holidays: How to Prime Your Marketing Strategy

Between marketing holiday discounts and promoting products or services to new or existing customers, this time of year is busy for business owners. Needless to say, it is common for many entrepreneurs to neglect some facets of their marketing campaigns simply because they lack the time to execute them effectively.

One of the greatest advantages of social media marketing is that it is an enjoyable activity for users, so they spend lots of time on sites like Facebook, Twitter and Instagram. Unlike traditional journalism, which may not reach your intended audience due to paywalls or specialized readership, social media marketing allows individuals and businesses to relay information as quickly as they can to their audiences; this helps them target their messages in an effective way. Continue reading