Three Girls CEO Erika Montgomery’s Interview With RebatesZone

Three Girls CEO Talks About What It Takes to Run A Company

Three Girls' CEO, Erika Taylor Montgomery

Three Girls’ CEO, Erika Taylor Montgomery

Three Girls Media founder, CEO and Chief Publicist was interviewed by RebatesZone about the challenges of starting a new business, what it takes to stay motivated and find success, the importance of networking and advice to new entrepreneurs. Here’s what she had to say! You can also find the original post on RebatesZone.com.

INTERVIEW WITH ERIKA MONTGOMERY

PR Professional to running a PR Company: Our interview with Erika Montgomery

Many entrepreneurs have personal reasons for starting a new business. However, the reason most quoted is to be your own boss, to have a better balance between work and life. This is how it all began for Erika as well. She just wanted to spend more time with her son. Obviously, setting up an entrepreneurial business takes time and effort, but she has been able to achieve a success in both.

So, we got in touch with Erika Montgomery from Threegirlsmedia.com and asked her about the reasons behind her success, especially through the turn down back in 2008-09.

First of all, please accept our felicitations on catering to the need of small businesses, when most of the organizations were after the big ones. You launched back in 2005, and we believe that your story has a lot to offer the new entrepreneurs just making the leap.

You have said in prior interviews that when you started the company you had no knowledge of running one. We know it can be tough. But, what were the factors that kept you moving forward in the trying time?

Even though I didn’t have any business experience when I started, I think it was my determination to have better work/life balance than I had when I was working for other people that kept me going and striving to learn everything I could about running a successful business. Spending quality time with my son was a huge priority and something that I didn’t get a lot of opportunity to do when I was working for others.

What was the biggest difficulty that you faced and how did you overcome it?

Without question the biggest difficulty I faced was the economic crash in 2008. My clients didn’t have the resources to renew their campaigns and new business was incredibly hard to come by as marketing/PR is usually the first expense companies drop if they have a financial hardship.

To overcome it I completely revamped how Three Girls Media offered our services. Instead of pre-set comprehensive PR and social media packages, I moved to an a la carte model and allowed my customers to purchase just the one or two services that they really needed. I also started to offer payment plans instead of one lump payment. Those changes helped us survive the economic downturn and still serve us really well today.

Networking takes an important role in setting up any business. Do you agree? What is your take on it?

Networking was incredibly important to me when I started Three Girls Media. Attending networking events not only gave me access to other entrepreneurs I learned a great deal from, but it also opened up speaking engagements that led to consultations, which ultimately resulted in new business.

I recommend joining a couple of different networking groups in your area. The Chamber of Commerce in your town is a good place to start looking for groups to network with.

You had a PR background, however, many new entrepreneurs are actually very shy people with brilliant ideas, what would be your advice to them?

If you’re too reserved and shy to promote your business, hire someone to do it for you. I think a common mistake new entrepreneurs make is that they don’t dedicate any resources to marketing. They think that just because they’ve opened shop that business customers will automatically come. It really doesn’t work that way. Whether you hire a sales rep or a marketing firm like Three Girls Media, you need to spread the word about your business in as many ways as possible.

Lastly, what do you think is the most important aspect of entrepreneurship?

My motto as an entrepreneur is Never Give Up! Launching and running your own company you’re guaranteed to run into challenges, whether your business is 1 year old or 10 years old. If you throw in the towel every time you’re faced with a difficult situation you’re destined to failure. However, if you keep striving to overcome the hardships you face you’ll not only improve the chances for business success, but you’ll also learn a lot along the way, making you and your company stronger in the long run.

Business Apps to Organize Your Life

It is quite common for entrepreneurs to conduct business on-the-go, away from their desk. So the question arises – how do you get office work done when you’re not in the office? Thanks to technology and our app-friendly world, many professionals are turning to Smartphones to complete their tasks. In this blog post, we discuss why business apps are an entrepreneur’s best friend.

Find out what apps will work best for your business.

Find out what apps will work best for your business.

Have you ever been running an errand and realized that you need to add something to your to-do list? Have you ever been browsing the Internet and found a great article or graphic for your startup company that you wanted to remember? Or perhaps you are one of those people that often needs to get in contact with coworkers when out of the office? Out of all of the business apps out there, Evernote is the one that every entrepreneur should have. It can help you in all of the above situations and more. Continue reading

Daylight Savings and Your Business

 What will you do with daylight savings’ extra hour of sunlight?

What will you do with daylight savings’ extra hour of sunlight?

While we lost an hour of sleep over the weekend due to the daylight savings time change, we gain something just as important for small business owners and entrepreneurs: an extra hour during the business day. How can you take advantage of this situation? Check out these things you can do thanks to the extra daylight savings hour.

Work on your business’ social media pages. We all know the importance of keeping up with social media, but sometimes, as important as social media may be, other more pressing issues send it to the back burner. Thank you daylight savings time! Now you can take just one hour a week to write and schedule all your social media updates for the week and use a system like HootSuite to schedule them out in advance. Continue reading

Crowdfunding for Entrepreneurs and Startups

 

Need money for your startup? Then crowdfunding might be right for you.

Need money for your startup? Then crowdfunding might be right for you.

Soon after President Barak Obama’s JOBS Act became a law in 2012, many Americans began talking about crowdfunding. The principle of crowdfunding has been around for centuries. Asking others to support a cause by donating money is not a new concept. Although this seems like this would be considered charity, crowdfunding is in fact a separate entity – one in which large numbers of people give their money to projects or ventures, such as an entrepreneur, startup company or small business, and, in return, receive a small stake in the company. As each contribution is made, the company accumulates more and more “investors.” However, this method is not always the way in which crowdfunding is done. In some cases, a threshold approach is used. Other times, funding is conducted without the public receiving anything back from the company. Continue reading

Content Marketing for the Busy Entrepreneur

3G.Blog.ContentMarketing.02.08.2013

Blogging is a great way to use content marketing for your business.

As an entrepreneur, do you make time for content marketing? As an effective strategy for small business owners to get the word out about their company, it’s important you understand what content marketing is and how to make it work for you.

What is Content Marketing?

As Copyblogger explains, “Content marketing is communicating with potential customers in a way that:

  • An audience actually enjoys paying attention to, and that
  • Demonstrates to that audience that you would be a good person to do business with.”

So if you’re blogging about your company and industry, you’re an entrepreneur that’s using content marketing as part of your strategy. In addition to helping increase your SEO, regularly blogging for you business is an effective way to reach out to potential customers and show them why they should work with you. Your social media can also apply to this, but let’s focus on blogging for now. Continue reading