Recently, I made a long international journey from Washington State to Manila, Philippines. The purpose of the trip was to celebrate my grandfather’s 100th birthday and spend time with my relatives for a family reunion, which made it all worth the combined 64 hours of traveling it took to get there and back home. These 64 hours gave me lots of time to think, read, binge-watch television and come up with the following six PR takeaways. Read on to find out what I learned from the trip.
6 PR Takeaways from a 100th Birthday Party in the Philippines
There was excitement in the air when I arrived in Manila and reunited with my family members; we were all overjoyed that the reason we were there was to celebrate my grandfather’s 100th birthday! It is an amazingly impressive milestone to have lived that much life, and I’m so glad I could be there to celebrate, hear the stories and see all of the photos from throughout his impressive journey.
Celebrating milestones brings people together, and you should incorporate this into your public relations strategy to pique peoples’ human interest. When your business celebrates an anniversary, share about it! Better yet, turn it into an event that your clients and customers can be a part of. Continue reading