by Erika Montgomery | May 29, 2023 | Marketing, Social Media
Are you looking to grow your following on social media? While it’s important to choose your words carefully when crafting social media copy, many brands overlook an extremely effective way to connect with their audience: hashtags. Using hashtags on social media is one...
by Erika Montgomery | Jun 20, 2022 | Digital Marketing, Marketing
The “summer slump,” “the dog days,” or “the summer slowdown.” Whatever we’re calling it, unless your business happens to be in lawn care or you’re a large store like Home Depot, chances are once the temperatures rise your current marketing strategy just isn’t...
by Phoebe | Mar 26, 2021 | Social Media
Hashtags, especially branded ones, give people the opportunity to share content relevant to your brand. This makes it a bark-tastic way to build your social media community! Hashtags also catalog content so searching for something specific is easier. Want to learn...
by Erika Montgomery | Mar 2, 2018 | Marketing
Why Optimized Content Matters What is trending content? The traditional foundations of marketing revolved around learning who your customer is and then creating content that spoke to that audience. Yet, with the sheer amount of content now being published on the...
by Erika Montgomery | Oct 6, 2016 | Blogging Tips, News
Recently, I made a long international journey from Washington State to Manila, Philippines. The purpose of the trip was to celebrate my grandfather’s 100th birthday and spend time with my relatives for a family reunion, which made it all worth the combined 64 hours of...