6 PR Takeaways from a 100th Birthday Party in the Philippines

Recently, I made a long international journey from Washington State to Manila, Philippines. The purpose of the trip was to celebrate my grandfather’s 100th birthday and spend time with my relatives for a family reunion, which made it all worth the combined 64 hours of traveling it took to get there and back home. These 64 hours gave me lots of time to think, read, binge-watch television and come up with the following six PR takeaways. Read on to find out what I learned from the trip.

What PR lessons can be learned from a long international journey? Read on!

What PR lessons can be learned from a long international journey? Read on!

6 PR Takeaways from a 100th Birthday Party in the Philippines

  1. Celebrate Milestones

There was excitement in the air when I arrived in Manila and reunited with my family members; we were all overjoyed that the reason we were there was to celebrate my grandfather’s 100th birthday! It is an amazingly impressive milestone to have lived that much life, and I’m so glad I could be there to celebrate, hear the stories and see all of the photos from throughout his impressive journey.

Celebrating milestones brings people together, and you should incorporate this into your public relations strategy to pique peoples’ human interest. When your business celebrates an anniversary, share about it! Better yet, turn it into an event that your clients and customers can be a part of. Continue reading

7 Facebook Marketing Questions, Answered

Surely you’ve heard about the benefits of social media marketing to reach your brand’s target audience and generate customer excitement, which (hopefully) leads to sales. Using social media channels like Facebook to grab the attention of your customers is not a new idea, but first there are several things you should know in order to make these efforts successful.

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Do you have questions about Facebook marketing? Read on for the answers!

4 Things to Know About Social Media Marketing

  1. Different Networks = Differing Approaches:

    Social media marketing tactics aren’t all automatically the same on each of the major networks; you’ll need to take differing approaches depending on which network you’re publishing updates on. For example, Twitter updates should be short and sweet, while Pinterest updates rely heavily on graphics.

  2. Post Regularly:

    To develop a solid fan base on social media, it’s important to post new updates regularly. Whether you click “publish” weekly, daily or several times a day, be sure to remain consistent.

  3. Shareable Content is King:

    Shareable content includes updates that are timely, relevant to your audience’s lives, include videos and images, and aim to educate your fans; these types of updates are well-suited to sharing on social media. Think about the last video you shared with your friends on Facebook; was it a boring and stilted company announcement, or was it relatable and more humorous?

  4. Use Visual Content:

    The use of visual content is crucial to the success of a social media marketing campaign and for encouraging positive fan engagement. According to Inc., “81 percent of people only skim the content they read online.” Using visuals is an excellent way to catch their attention and encourage them to interact with your brand. You can use images to showcase your brand’s personality, from using colors consistent with your logo to choosing unique type fonts.

Continue reading

Tips & Tricks for Business Twitter Pages

Recently, I shared an article detailing helpful advice for setting up a company page on Facebook. Now that you’ve gotten a handle on your business’ Facebook page, why not tackle another social media platform like Twitter? Although it’s important to only take on the social media channels you have time to maintain, it can also give your company’s SEO (search engine optimization) a boost to have a solid presence on multiple platforms. Read on for tips, tricks and strategies for your company’s Twitter profile.

A blue bird on a blue background

Has your company set up a Twitter page yet?

Why Twitter? A Look at User Demographics

Why should your company even consider setting up a company page on Twitter? First let’s take a look at Twitter’s user demographics from Business Insider, Social Caffeine and Craig Smith at DMR.

  • 19% of the entire adult population is on Twitter
  • Twitter’s active user base totals 310 million
  • By 2018, 24.2 % of internet users are expected to have an account
  • The majority of Twitter users are college-educated and under 50 years of age
  • Since 2013, Twitter has seen a significant increase among men and those over age 65
  • According to the Pew Research Center, 22% of men and 15% of women use Twitter
  • Twitter receives 120 million unique monthly visits
  • 34% of users log on more than once per day

Continue reading

Hashtags to Use During the Week

What are your favorite hashtags to use?

What are your favorite hashtags to use?

Hashtags on social media are one of the best ways to engage with fans and participate in trending topics. Whether you are on Twitter, Instagram or Facebook using this symbol, #, can show off the fun side of your company and further connect your brand with customers. Here is a list of different hashtags and trends that you can use throughout the week to keep your social media pages fresh and interesting.

 

Hashtags for Everyday of the Week Continue reading

Bachelor Party for One: 3 Takeaways from a Viral Story

What social media lessons can you learn from a viral story?

What social media lessons can you learn from a viral story?

One of the most popular stories of the past week was “Bachelor Party for One.”  Did you see it? It was on almost every news site, examining the sad tale of Robert Chernow who was the only invitee able to attend the bachelor party of his friend, even the bachelor couldn’t make it. This story went viral! Which got me thinking, what social media lessons can we learn from this cultural focal point? Here are three takeaways I found from the piece:

3 Social Media Takeaways from “Bachelor Party for One” Continue reading