As Effy says, maintain a strong Instagram presence by posting updates regularly – at least four to five times a week!
Is your company using content marketing as a strategy for increasing brand awareness? Many brands use this marketing strategy to attract the attention of their fans and customers, but according to Forbes research, only 1 out of 3 businesses is achieving the results they are hoping for. Catching the eye of your target audience can be tough, but learning how to deploy these tactics effectively can help your brand reach more people and achieve top-of-mind status. With the proper planning and execution, content marketing can be a great way to find new and potential customers.
What is Content Marketing?
Content marketing is everywhere these days, both appearing in digital content and in more mainstream entertainment like feature-length films. There are many ways to market your products and services by using created content as a vehicle for spreading the good news about your brand. According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” To ensure you are making the most of your efforts, read on to learn ways your company can be successful.
How to Be Successful with Content Marketing
Create a Brand Personality
Determining a voice or personality of your brand is crucial; it humanizes your company. In addition, it’s also a great way to encourage your audience to share your content. By proving you are a collection of individuals rather than a robot behind the screen, you’ll be able to form more meaningful connections with your clients and customers. Sharing content that is emotional and relevant to life experiences is a good way to develop your brand’s persona. Continue reading
When choosing the right social media channels to focus on, you should consider the type of products and services you offer as well as who your target audience is. Additionally, each platform has different groups of users characterized by certain demographics, so having a solid understanding of each channel’s reach is crucial to your overall social media strategy.
Keep reading to learn who uses each social media channel and what type of content to post to increase your business’ brand awareness online.
Trying to reach young adults? Reach them where they are! More than half of Millennials use Instagram; consider putting your time and resources into the platform!
When most of us think of social media, we see it as another way to be social and interact with people – especially with those we can’t interact with in real life. It also allows us to interact with companies that create products or provide services we use as well as our favorite celebrities – such as actors, musicians and athletes. With the popularity of Facebook, Twitter, Instagram and Snapchat, connecting with our favorite celebrities is easier than ever.
Along with the rising popularity of social media comes marketing. For celebrities, entrepreneurs and businesses alike, this is an easy, affordable and effective way to market yourself, your brand and your company. While some of the old-school methods of advertising are still in use, such as radio and print ads, they are not nearly as efficient as social media. While general online marketing is still effective, social media marketing takes it to another level with the ability to target certain markets and demographics. Continue reading