by Erika Montgomery | Apr 12, 2023 | Content Marketing, Marketing
In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced by your content marketing strategy. Being human...
by Erika Montgomery | Dec 26, 2022 | Marketing
As we move further into the 21st century, businesses need to be aware of the latest marketing trends in order to stay competitive, and it’s important to start preparing now. One of the most important trends to keep in mind is that marketing is becoming increasingly...
by Erika Montgomery | Mar 30, 2022 | Business Tips, Marketing
With over $11 billion in worldwide box office sales, the Marvel Cinematic universe is the most successful franchise of all time. Marvel’s carefully calculated content marketing strategy has ensured that the brand stands the test of time and their strategy of slowly...
by Erika Montgomery | Aug 25, 2021 | Marketing
Nonprofits run on tight budgets and it can be tricky to raise awareness for your cause with limited funds. Thankfully, there are marketing strategies nonprofit organizations can implement to get the most out of their money. This article shares tools to develop a...
by Erika Montgomery | Feb 1, 2021 | Marketing
Working from home is the new norm these days, as we continue to battle the COVID-19 pandemic. We sit in front of a computer five feet away from our beds and we don’t necessarily need to even change out of our pajamas for work. Although many people are enjoying working...