How to be Successful in PR Like Russell Wilson

How did Russell Wilson become a PR pro’s dream? Keep reading to find out! [buzzfuss]©123RF.com

If you’re a football fan, you’re probably just as excited as I am that pre-season is finally here, which means we are only weeks away from the start of regular season! As a native Washingtonian, the Seahawks have been my team for as long as I can remember, but it wasn’t until within the last decade that I really got into football.

In addition to how a team plays the game, an important element of success is strong public relations (PR). We often hear about NFL players who donate their time on or off-season to various charities and organizations, as well as entire teams who volunteer their time in some way. We also see stories in the media when players get into trouble with the law or did something that caused controversy on- or off the field.

How does PR affect the Seahawks? How does it affect their quarterback, Russell Wilson’s, brand? Read on to find out!

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How to Use Nostalgia Marketing for Success like ‘Stranger Things’

To learn about how to use nostalgia marketing for success, keep reading! [kasinv] ©123RF.com

Netflix is all the rage right now for streaming and on-demand content. As its popularity has dramatically increased over the years, its volume of original content has followed suit with hit shows like Orange Is the New Black, House of Cards, BoJack Horseman and Unbreakable Kimmy Schmidt. Unlike traditional television shows, Netflix releases an entire season at once, making it irresistible to not binge-watch. One of their most popular series that was an immediate hit is Stranger Things. Set in the 1980s, this sci-fi thriller offers suspense, drama and many nostalgic references of the time. To learn about why nostalgia marketing is so successful, read on! Continue reading

How to be Successful with Niche Marketing

Want to use niche marketing to be successful? Keep reading to learn how! [Jakub Jirsak] ©123RF.com

When it comes to marketing, you want to reach as many people as possible to increase awareness of your products or services. To do that, you need to start with a solid strategy. One of the first steps in this process is to identify your target audience.

For example, in the food and alcohol industry, restaurant and bar owners begin the process by deciding what style of food and type of drinks they want to serve, which inherently dictates who their target market will be. One way that entrepreneurs are switching it up in the food industry is by creating theme bars and restaurants, specific to pop culture subject matter. While this is not exactly a new idea, the pop culture theme is. When entrepreneurs choose a specific theme like this, it significantly narrows down their target market through niche marketing.  Continue reading

Clients in the News – June 2017

Happy July! This summer is off to a hot start here at Three Girls Media. See the recap below for some of our most recent editorial media placements on behalf of clients as well as the Three Girls team!

Media Outlet: Bay Area Fashionista
Client: Hotel Valencia Santana Row
From the Article: “On Wednesday night, Hotel Valencia at Santana Row in San Jose threw their summer kick-off soiree featuring their famous Poptails. The event was intimate, and included a live DJ, photo booth, passed appetizers, and of course, Poptails!”
Read More: https://bayareafashionista.com/2017/06/30/hotel-valencia-santana-row-summer-kick-off-poptail-party/

Media Outlet: Brandpoint Blog
Client: Three Girls’ Emily Sidley
From the Article: “With this tool, you don’t need a graphic design degree to create customized, compelling visuals for your marketing campaign. I find myself using it nearly every day! –Emily Sidley”
Read More: http://www.brandpoint.com/blog/one-marketing-tool-you-couldnt-live-without/

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How to Boost Brand Awareness with Social Media

Students on Mobile Devices

How can you build your brand awareness through social media? Find out in this blog post! [rawpixel] © 123RF.com

Social media has become one of the most effective marketing tools ever. It’s created an entirely new sub-genre of marketing and has become a digital publicity beast. If you’re a business owner developing a marketing strategy, including social media to boost your company’s brand awareness is a no-brainer. But before you start creating profiles for your company, you need to determine which platforms would be best to promote your brand and improve your organization’s name recognition.

When choosing the right social media channels to focus on, you should consider the type of products and services you offer as well as who your target audience is. Additionally, each platform has different groups of users characterized by certain demographics, so having a solid understanding of each channel’s reach is crucial to your overall social media strategy.

Keep reading to learn who uses each social media channel and what type of content to post to increase your business’ brand awareness online.

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