by Erika Montgomery | Jan 5, 2017 | Social Media
One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally...
by Erika Montgomery | Mar 27, 2015 | Social Media
With the end of the 4th season of“Girls,” I realized the hit TV show’s use of Snapchat taught me three social media lessons. For companies who have a younger target audience, like the show, Snapchat is the newest tool to reach your fans. Here are three lessons in...
by Erika Montgomery | Jul 30, 2014 | Digital Marketing, Marketing, Public Relations, Social Media
The summer is a time where people relax and aren’t as interested in the usual hustle and bustle of everyday life. The grade school mentality kicks in and everyone thinks they get 3 months off of work. Unfortunately, in the adult world we don’t get 3 months off,...
by Erika Montgomery | Mar 5, 2014 | Digital Marketing, Social Media
Are teenagers and twenty-somethings your target demographic? If so, then you definitely should be using Snapchat, whose primary users are ages 13-25, in your social media campaign to promote your brand. Snapchat is a popular social media app that allows users to send...
by Erika Montgomery | Dec 6, 2013 | Social Media
Social media marketing is a constantly evolving resource that can no longer be ignored by small business owners or brand managers; the various platforms have quickly become a primary source for information. With changes happening so frequently, it is essential to have...
