For as long as they’ve been made, coming-of-age films’ marketing has targeted audiences experiencing that coming-of-age themselves, working as a makeshift how-to guide for adolescents. This isn’t the case with Greta Gerwig’s directorial debut ‘LadyBird,’ which tugs at the tender heartstrings of all ages – teenagers, millennials and parents alike – detailing the life of a young woman in the transition from her senior year of high school into the early stages of adulthood.
The main character, self-proclaimed ‘Lady Bird’ spends the film battling the pressures of her homelife, love and friendships with the variety of dynamic characters, including her tough-as-nails mother, Marion McPherson. This honest interpretation of finding oneself has made a monumental impact for audiences and film critics, which has earned the movie one hundred percent on Rotten Tomatoes, and nominations for Best Picture from the New York Film Critics Circle, Independent Spirit Award for Best Screenplay, and fourteen other film award nominations so far.
So what made ‘Lady Bird’ such a success? The answer lies in the honesty of all the varying components of the film. From the cinematography to the fashion, nothing adhered to the traditional expectation of box office films, but instead remained ever-so- real. How did they do that? How is this a good marketing strategy? How is this essential to reaching out to millennials? How can you use this marketing strategy in your business? Keep reading for four lessons from the film you can apply to your company. Continue reading