The Powerful Marketing Strategies of ‘Lady Bird’ that Charm Millennials

How can inspiration from ‘Lady Bird’ help your marketing soar? Learn more here.

For as long as they’ve been made, coming-of-age films’ marketing has targeted audiences experiencing that coming-of-age themselves, working as a makeshift how-to guide for adolescents. This isn’t the case with Greta Gerwig’s directorial debut ‘LadyBird,’ which tugs at the tender heartstrings of all ages – teenagers, millennials and parents alike – detailing the life of a young woman in the transition from her senior year of high school into the early stages of adulthood.

The main character, self-proclaimed ‘Lady Bird’ spends the film battling the pressures of her homelife, love and friendships with the variety of dynamic characters, including her tough-as-nails mother, Marion McPherson. This honest interpretation of finding oneself has made a monumental impact for audiences and film critics, which has earned the movie one hundred percent on Rotten Tomatoes, and nominations for Best Picture from the New York Film Critics Circle, Independent Spirit Award for Best Screenplay, and fourteen other film award nominations so far.

So what made ‘Lady Bird’ such a success? The answer lies in the honesty of all the varying components of the film. From the cinematography to the fashion, nothing adhered to the traditional expectation of box office films, but instead remained ever-so- real. How did they do that? How is this a good marketing strategy? How is this essential to reaching out to millennials? How can you use this marketing strategy in your business? Keep reading for four lessons from the film you can apply to your company. Continue reading

3 Tips to Improve Engagement on Facebook

Facebook customer engagement

Keep scrolling to learn how to increase engagement with your audience on Facebook.

A leading challenge for many business owners is achieving direct engagement through their Facebook ads. While millions are now harnessing Facebook to make contact with friends, family, and coworkers, small business owners are struggling to capitalize on the traffic available. A leading cause behind the problem is a limited understanding on Facebook page design. In this latest post, we’ll explore more on the problem and highlight three tips for improving ad engagement on Facebook.

3 Tips to Improve Facebook Engagement

  1. Test Photos to Minimize Wasted Time

Business owners often find that their promoted posts are disapproved by Facebook as a result of a photo resolution issue. The issue could be minor but without a clear understanding on Facebook specifications, you won’t be able to achieve approval. It’s important to test the ad first before integrating it within your page.Facebook image text detection tool will be a good fit for this. Continue reading

Effy Asks… How Are You Using Social Media?

How do businesses use social media

Effy asks…How does your business use social media?

There are many ways your business can use social media to interact with your audience! Effy shares how other companies use their platforms to engage with followers, including:

  • Brand awareness
  • Driving website traffic
  • And customer support

Stay tuned for more of Effy’s insight and follow her on Instagram, or connect with Three Girls on FacebookTwitter and Instagram for the latest tips and tricks from our favorite office dog!

Why Give Customers a Strong Social Media Experience?

Why do you need to provide an excellent social media experience for your customers? Erika Taylor Montgomery (CEO) and Emily Sidley (Senior Director of Publicity) explain in this video.

Want to learn more about public relations and marketing? Check out more of our recent blog posts! Continue reading

Why Your Business Needs Facebook Advertising

facebook advertising 101

Have you considered advertising on Facebook? This blog post provides advice.

Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. While there are many social networks to choose from, each with a slightly difference audience, we like to start with what we refer to as, “The hundred pound gorilla in the room,” which is Facebook. Targeted Facebook ads are often an effective way to deliver the results your company is looking for and help you reach large number of soon-to-be loyal customers.

Is Facebook advertising really right for your business, and will it be a good fit for your budget? As Emily Sidley stated in her article, How to Run a Successful Social Media Advertising Campaign, “Running a social media advertising campaign is very cost-effective; you can choose a daily budget or a set amount for the life of the ad, and then the platform will charge you a few cents to a couple of dollars per click. Compared to traditional advertising, the overall cost is much more manageable for small businesses!”

Want to leverage this marketing strategy? Keep reading to learn why it’s important and how to succeed. Continue reading