Out of Marketing Luck? 6 Lessons from ‘Schitt’s Creek’

I love binge-watching television shows on Netflix, especially since the service allows you to watch multiple seasons at once instead of having to wait each week for a new episode of a show to air. While browsing through my suggested titles, I came across a comedy gem that has quickly become one of my favorites, Schitt’s Creek. The Canadian show, created by father and son team Eugene and Daniel Levy, is about the fictional Rose family, which includes parents John (Eugene Levy) and Moira (Catherine O’Hara), and adult children David (Daniel Levy) and Alexis (Annie Murphy). So far two full seasons of Schitt’s Creek are now available on Netflix, but if you can’t wait to watch Season 3, catch it Wednesdays at 8pm/7pm Central on Pop TV.

Out of marketing luck? Read this post for advice.

Once modern royalty due to the success of John’s ‘Rose Video’ chain of stores, they have fallen on hard times after the government seized their property because their crooked business manager allegedly failed to pay taxes. This leads to the family moving to the Podunk, rural town of Schitt’s Creek that John once purchased as a joke gift for David, simply because of the name. This fish-out-of-water saga is filled with awkward hijinks, culture shock and gut-busting laughs. It’s also filled with lessons that can be applied to public relations; read on to learn six of them.

6 Public Relations Lessons from ‘Schitt’s Creek’

1. Have a Backup Plan, Just in Case

It’s important to always have a Plan B and avoid “putting all of your eggs in one basket.” In Schitt’s Creek, if the Rose family hadn’t have bought the town as a joke purchase back in 1991, they’d be homeless and living on the streets. Luckily for them, they have this one asset that the government allowed them to keep as a backup plan. They are forced to move into the town’s only motel and squeeze their formerly lavish life into just two modest rooms. Continue reading

Gardening in a Greenhouse: Tips for PR, Email Marketing and More

Over the holidays, I received an awesome new gift: a miniature indoor/outdoor greenhouse to grow my tropical plants! As you may have learned by reading my articles, I am an avid gardener, and naturally, I was excited to try out this new gardening technique! My husband gave me the greenhouse, and it turns out he bought it after seeing an email marketing newsletter. This got me thinking about the benefits of email marketing and ways that this cool new addition to my home was similar to promoting a business via public relations. First, let’s dive into some benefits of using email marketing to promote your products and services.

Gardening in a greenhouse isn’t too different from public relations!

Benefits of Email Marketing

Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails are non-intrusive and offer a valuable opportunity to put your messaging right in front of your target audience. As Visually explains, here are some benefits of email marketing:

  • 70 percent of marketers rate email marketing as the best path to increasing marketing ROI
  • 40 percent of B2B marketers have gained high-quality leads from email marketing
  • 66 percent of customers have made a purchase after opening an email marketing message
  • Email marketing delivers about $44 per dollar spent of ROI, the highest of any digital marketing effort
  • Emails with social sharing buttons increase click-through rates by 158 percent

Continue reading

5 PR and Social Media Resolutions for 2017

The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions for your business as well? The following five intentions can help you reach new customers, make connections with influencers and build your brand’s name recognition. Read on to learn them!

Happy New Year from Three Girls Media!

  1. Resolve to Make a Comprehensive Marketing Plan

Establishing a new strategy for 2017 requires coming up with a comprehensive plan. Luckily, that doesn’t have to be as difficult as it sounds! As Emily Sidley, Three Girls’ Sr. Dir. Of Publicity, explained in her blog post, How to Create Your 2017 Marketing Plan, there are five simple steps to drafting the perfect plan. They are:

  1. Review the previous year, determining what strategies worked and where there may be areas of opportunity.
  2. Establish new goals that are SMART (Specific, Measureable, Attainable, Relevant and Timely).
  3. Brainstorm new and exciting marketing strategies.
  4. Write out your plan visually. It’s helpful to do this month-by-month so you can see how strategies work together.
  5. Put your plan into action and evaluate it after about 6 months.

Some common strategies that may be helpful to include in your marketing plan are: Continue reading

Advice for Sprinkling Holiday Spirit into Your Marketing Strategy

The holiday season is upon us, and with it comes a fantastic opportunity for your business to connect with its customers in a fun, new way. There’s still time to take advantage of the holidays and resonate with your audience throughout the season. Here are 13 ways to inject the holiday spirit into your digital marketing strategy, starting with social media tactics.

Spread holiday cheer through your marketing strategy.

Spread holiday cheer through your marketing strategy.

Holiday Spirit in Marketing: 13 Strategies

  1. Combine Social Media with Traditional Marketing Strategies

You put lots of effort into all aspects of your business’ marketing, from printed advertising materials like fliers, brochures and advertisements, to pamphlets, handouts or coupons. This holiday season is the perfect time to offer seasonal deals like a Holiday Doorbuster sale or New Year’s event. To get the most mileage out of your efforts, be sure to combine your social media tactics with traditional marketing strategies. Include social media handles on all content you produce so customers can find you everywhere. Continue reading

Asked and Answered: 9 More Facebook Marketing Questions

Back in August, I shared about 7 commonly asked Facebook marketing questions and offered advice for embarking upon a successful social media marketing campaign. There are many benefits of having an online presence, and no company should miss out on the value of being on social media.

Facebook marketing, like any other project, requires research. We like to use a powerful tool called Buzzsumo  to help us generate ideas, find relevant keywords, learn about new industry trends, reach out to social influencers and monitor online mentions. Buzzsumo helps us provide relevant content for both ourselves and our clients.

What questions have you always had about Facebook marketing?

What questions have you always had about Facebook marketing?

Buzzsumo’s Susan Moeller recently shared an article with the answers to 56 common Facebook marketing questions, including both the company’s insight and Mari Smith, who has been dubbed the “Queen of Facebook.” Last time, we answered seven of those questions; here are the answers to nine more.

9 More Common Facebook Marketing Questions, Answered

  1. What types of posts perform the best on Facebook?

Buzzsumo’s Insight:

Buzzsumo found posts that included a question at the end performed better than other types of content. Their research included questions that had been set up by Facebook’s poll function. They also found that posts containing a question and an image did much better and gained more engagements than other types of posts. Continue reading