by Phoebe | Mar 13, 2020 | Blogging Tips, Digital Marketing
Don’t just run an ad without putting the time and energy in to accurately target the right users. If you aren’t narrowing your audience down, you won’t see positive results from your ad campaign and your investment will be wasted. Create a specific target...
by Erika Montgomery | Mar 5, 2020 | Digital Marketing
How well are you defining your target audience? In this week’s video, CEO Erika Taylor Montgomery explains why it’s important to establish a target audience, and how to make sure you’re reaching the right people. Special Offer: Sign up for a complimentary...
by Erika Montgomery | Jul 7, 2017 | Marketing
When it comes to marketing, you want to reach as many people as possible to increase awareness of your products or services. To do that, you need to start with a solid strategy. One of the first steps in this process is to identify your target audience. For example,...