[Social Media] Tips for Using Hashtags for your Business

Hashtags are a great way to engage the followers you already have as well as get the attention of other potential customers.

Hashtags are a great way to engage the followers you already have as well as get the attention of other potential customers.

Adding hashtags in your company’s posts on platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to learn about or talk about your brand. Many business owners don’t know how to use hashtags to make the most of their social media updates. Here are some tips to help you use them effectively.

 

6 Common Hashtag Questions

 

  1. What is a hashtag? A hashtag is simply the pound symbol (#) in front of the word, words or phrase you are categorizing your topic into. Common trends that are sorted using a simple hashtag could be #Gift or #Shopping.
  2. How do I enter the conversation? Figuring out what hashtag is the best fit for the topic you are trying to write about can be hard. Thankfully, there are quite a few websites designed to follow trends and help users identify them. Hashtags.org, TweetChat.com, Search.Twitter.com or Twubs.com are good options to find real-time information on hashtags and conversations with lots of traction.
  3. How do I use multiple words? Many categories have hashtags with multiple words in them such as #ThrowbackThursday or an event name like #MarchMadness. When using multiple words in your hashtags, capitalize the first letter of each new word to make it easy for your readers to identify what you are saying.
  4. Can I make my own? Absolutely! Creating your own keywords for your customers and followers to use is a great way to spread the word about your business or event. Create a few keywords like your business name or a unique, catchy phrase and share them with your followers to use when they mention you. This can also be a great way to get customer feedback about a new product or service and gain valuable insight.
  5. Is it okay to use more than one? The answer is yes, but up to a point. The most you’ll want to use per post is three because research shows engagement actually declines when 4 or more are used. Not sure what else to add? The site Hashtagify.Me is a great way to find hashtags related to any word or phrase you want to use.
  6. Should I only use hashtags on Twitter? Even though Twitter is the birthplace of hashtags when it comes to social media, using your hashtags across all of your channels will establish consistency. Many social media platforms, including Instagram, Facebook and Google+, have integrated the use of hashtags to allow your followers to easily identify you. However, how hashtags are used on the platforms varies slightly.

Continue reading

[Blog Content] 3 Tips for Your Posts

How do you reuse your blog posts?

How do you reuse your blog posts?

Writing a blog post is one of the best ways to reach your customer base and provide them with helpful, useful information. Posting regularly not only benefits your SEO results, but is appreciated by fans who can rely on you to have new content when they return to your site each week (or whenever your established schedule is).

For most blog writers, a post isn’t just something that they create in a minute and move on from. Each article requires research and time to create content that will be of value to their readers. With all that hard work, why just upload the post and move on? And how do you keep coming up with ideas? Here are three tips to make your blog posts stronger and more visible. Continue reading

3 Content Marketing Lessons from Planting Flower Bulbs

Fall is the perfect time to prepare your garden for spring. I recently got outside and planted the bulbs for more than 200 flowers in advance of frosty winter temperatures. While digging, shoveling and scooping dirt from the ground, I thought of a couple of similarities between this process and content marketing. Here are three lessons you can apply to your next campaign.

What can planting flower bulbs teach you about content marketing?

What can planting flower bulbs teach you about content marketing?

3 Content Marketing Lessons from Planting Flower Bulbs

  1. Believe in the Future

Although I won’t see these blossoms until the springtime and they will be buried under the snow for much of the winter, I still put love and care into planting each bulb properly. By placing them in the ground in early fall, the sprouts will be protected from the cold and will emerge strongly as soon as the ice thaws next year. Even if you won’t be able to see results for multiple months, it is always worth beginning a campaign and planning with the future in mind. As a general rule, it takes 6-12 months to see results from a public relations campaign. Continue reading

3 PR Lessons from Spring Cleaning

Spring begins tomorrow, so it’s time to think about the wonderful things that come with it like hiking, flowers and sunshine! But spring also means spring cleaning and taking time for refreshed organization. Here are three PR lessons from spring cleaning you can apply toward your next public relations campaign.

This is a piture of tulips, signaling springtime.

What can you learn from Spring Cleaning?

3 PR Lessons from Spring Cleaning

  1. Be Thorough

Spring cleaning happens once a year (although we suggest cleaning more often than that!) so it’s important to be thorough. Just like you’d pay attention to details in your home, you should also turn a sharp eye toward your online presence. Check social media channels to make sure all business profiles are current and consistent, messaging is on-brand and you are engaging with fans frequently. If you’ve neglected to refresh your online profiles, now is a good time to start. Continue reading

How Social Media is Like Being an Expectant Parent

change

Being able to adapt is important both in social media and parenting.

You know what’s terrifying?  Lots of things, but at the moment I can only think of one.  I’m about to be a father.  This reality is amazing, exciting and yes – terrifying.  The initial shock has worn off long enough to produce coherent thought.  I’ve come to the conclusion that most things in life can be viewed through this 40 week window – even social media.  So here, in five steps, is my take on how being an expectant parent is like creating an effective social media strategy.

Step one: Realization

Your world has changed.  You woke up this morning and realized absolutely nothing will ever be the same.  Your business is growing but it needs support to stay healthy and thrive.  A daily dose of social media can help.  With the proper care and attention to detail an effective social media strategy will prepare you for the future. Continue reading