How to Plan a Successful Holiday Marketing Strategy

Want your holiday marketing strategy to be successful? Read this article!

Now that Halloween is behind us, it’s time to focus on dusting off the decorations and preparing your company for holiday marketing opportunities. Starting to plan and perfect your strategy now will really pay off later, so you can enjoy the holidays stress-free with friends and family. When you’re eating Thanksgiving dinner or attending holiday tree-lighting festivals, you should be free to clear your mind and rest assured your company’s marketing is well-planned and running on its own. Keep reading to learn how to plan and execute a successful holiday marketing strategy.

Planning for the Holidays: How to Prime Your Marketing Strategy

Between marketing holiday discounts and promoting products or services to new or existing customers, this time of year is busy for business owners. Needless to say, it is common for many entrepreneurs to neglect some facets of their marketing campaigns simply because they lack the time to execute them effectively.

One of the greatest advantages of social media marketing is that it is an enjoyable activity for users, so they spend lots of time on sites like Facebook, Twitter and Instagram. Unlike traditional journalism, which may not reach your intended audience due to paywalls or specialized readership, social media marketing allows individuals and businesses to relay information as quickly as they can to their audiences; this helps them target their messages in an effective way. Continue reading

Twitter Tip! Tips, Tricks & Tidbits from Three Girls Media

How can you boost your visibility online? Erika Taylor Montgomery, CEO, recommends maintaining your Twitter feed! How often should you post? Watch the video to find out.

Want to learn more about public relations and marketing? Stay tuned for more Tips, Tricks & Tidbits from Three Girls Media, or check out some of our other recent blog posts! Continue reading

How to Be Successful with Content Marketing

content marketing

Is your company using content marketing? Read this article to learn how to be successful.

Is your company using content marketing as a strategy for increasing brand awareness? Many brands use this marketing strategy to attract the attention of their fans and customers, but according to Forbes research, only 1 out of 3 businesses is achieving the results they are hoping for. Catching the eye of your target audience can be tough, but learning how to deploy these tactics effectively can help your brand reach more people and achieve top-of-mind status. With the proper planning and execution, content marketing can be a great way to find new and potential customers.

What is Content Marketing?

Content marketing is everywhere these days, both appearing in digital content and in more mainstream entertainment like feature-length films. There are many ways to market your products and services by using created content as a vehicle for spreading the good news about your brand. According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” To ensure you are making the most of your efforts, read on to learn ways your company can be successful.

How to Be Successful with Content Marketing

Create a Brand Personality

Determining a voice or personality of your brand is crucial; it humanizes your company. In addition, it’s also a great way to encourage your audience to share your content. By proving you are a collection of individuals rather than a robot behind the screen, you’ll be able to form more meaningful connections with your clients and customers. Sharing content that is emotional and relevant to life experiences is a good way to develop your brand’s persona. Continue reading

How to Boost Brand Awareness with Social Media

Students on Mobile Devices

How can you build your brand awareness through social media? Find out in this blog post! [rawpixel] © 123RF.com

Social media has become one of the most effective marketing tools ever. It’s created an entirely new sub-genre of marketing and has become a digital publicity beast. If you’re a business owner developing a marketing strategy, including social media to boost your company’s brand awareness is a no-brainer. But before you start creating profiles for your company, you need to determine which platforms would be best to promote your brand and improve your organization’s name recognition.

When choosing the right social media channels to focus on, you should consider the type of products and services you offer as well as who your target audience is. Additionally, each platform has different groups of users characterized by certain demographics, so having a solid understanding of each channel’s reach is crucial to your overall social media strategy.

Keep reading to learn who uses each social media channel and what type of content to post to increase your business’ brand awareness online.

Continue reading

Twitter Tip! Tips, Tricks & Tidbits from Three Girls Media

Want to increase your engagement on Twitter? Emily Sidley, Senior Director of Publicity, shares a helpful tip and some ideas to get you started in the video below.

Want to learn more about public relations and marketing? Stay tuned for more Tips, Tricks & Tidbits from Three Girls Media, or check out more of our recent blog posts! Continue reading